Retailing today is a world of constant change. Businesses need to be able to quickly react to competitors and market activity to win price-sensitive customers. Access the webinar to learn more about how to attract and retain customers with insights-driven intelligent pricing. New url for this part: https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=1143542&sessionid=1&key=8497A8AD513D5E7AF56DDFC9D90926E5&partnerref=MDb&sourcepage=register Learn more about Intelligent Pricing by visiting: http://ibm.com/dynamicpricing

1. 3 Steps to Intelligent Pricing
for Retailers

2. INTELLIGENTPRICING
Retailing today is a world of constant change.
Businesses need to be able to quickly react to
competitors and market activity to win
price-sensitive customers.

3. Customers have
been self-trained not
to pay full price.
Why should they when they can
easily shop around for the best deal?
So how can online and omni-channel
retailers execute pricing strategies
that attract and retain loyal
customers?
INTELLIGENTPRICING

4. Pricing analysts are overwhelmed managing prices
for thousands of products in an attempt to react to
competitor and market changes.
of retailers
increasedthe number of price
changes sent to stores and other channels
over the last three years.
Learning to Live in a Dynamic Promotional World, RSR Research 2015
75%75%
But pricing is still one of the most important levers retailers
can use to drive profit.
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INTELLIGENTPRICING

5. is the next step
in the Cognitive Commerce journey.
It is the ability to optimally adjust prices in
real-time based on market demand, social
sentiment, competitor prices, inventory availability,
time of day, conversion rates, financial goals,
and even the weather.
Intelligent pricing
INTELLIGENTPRICING
Intelligent pricingIntelligent pricing

6. 1 Implement automated systems that apply
pricing rules in real-time to competitive price
information and external market influencers.
React Quickly
to Competitor and Market ChangesStep
INTELLIGENTPRICING

7. Key demand signals are hidden in a plethora of
data. With predictive analytics and optimization
capabilities, retailers can dynamically determine
optimal prices across thousands of products.
Unleash
the Power
of Data for More Intelligent Decisions
2
Step
INTELLIGENTPRICING

8. Apply the power of cognitive computing to
intuitively determine the best prices and
promotions for your customers in context.
Apply Cognitive
Commerce
for Insight-Driven Pricing
3
Step
INTELLIGENTPRICING

9. Intelligently and automatically optimize pricing.
Dynamically respond to competitors and
market data.
Coordinate pricing across channels
for maximum customer value.
For more information on Intelligent
Pricing strategy, view this webinar.