Native Advertising Seminar
31 January 2014

IAB Native Advertising Seminar
© 2014 IAB Australia Pty Ltd

January 2014
Advertorial is Dead,
Long Live Native
Advertising
Felix Krueger
Emerging Solutions Specialist
Fairfax

IAB Native Advertis...
IMAGE: theharlow.net
SOURCE: AdWeek
SOURCE: AdWeek
SOURCE: Forbes.com
demo
Native Advertising Seminar: Long Live Native Advertising by Felix Krueger, Fairfax Media
Native Advertising Seminar: Long Live Native Advertising by Felix Krueger, Fairfax Media
Native Advertising Seminar: Long Live Native Advertising by Felix Krueger, Fairfax Media
Native Advertising Seminar: Long Live Native Advertising by Felix Krueger, Fairfax Media
Native Advertising Seminar: Long Live Native Advertising by Felix Krueger, Fairfax Media
Native Advertising Seminar: Long Live Native Advertising by Felix Krueger, Fairfax Media
Native Advertising Seminar: Long Live Native Advertising by Felix Krueger, Fairfax Media
Native Advertising Seminar: Long Live Native Advertising by Felix Krueger, Fairfax Media
Native Advertising Seminar: Long Live Native Advertising by Felix Krueger, Fairfax Media
Native Advertising Seminar: Long Live Native Advertising by Felix Krueger, Fairfax Media
Native Advertising Seminar: Long Live Native Advertising by Felix Krueger, Fairfax Media
Native Advertising Seminar: Long Live Native Advertising by Felix Krueger, Fairfax Media
Native Advertising Seminar: Long Live Native Advertising by Felix Krueger, Fairfax Media
Native Advertising Seminar: Long Live Native Advertising by Felix Krueger, Fairfax Media
Native Advertising Seminar: Long Live Native Advertising by Felix Krueger, Fairfax Media
Native Advertising Seminar: Long Live Native Advertising by Felix Krueger, Fairfax Media
Native Advertising Seminar: Long Live Native Advertising by Felix Krueger, Fairfax Media
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Native Advertising Seminar: Long Live Native Advertising by Felix Krueger, Fairfax Media

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Felix Krueger, the mastermind behind the Brand Discover work at Fairfax, outlined which content creation principles publishers, agencies, and brands should follow to successfully offer truly engaging Native Advertising experiences.

View the video of this presentation here: http://www.iabaustralia.com.au/events-training/recent-events-and-training/item/1512-iab-native-advertising-seminar

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Native Advertising Seminar: Long Live Native Advertising by Felix Krueger, Fairfax Media

  1. 1. Native Advertising Seminar 31 January 2014 IAB Native Advertising Seminar © 2014 IAB Australia Pty Ltd January 2014
  2. 2. #iabnative IAB Native Advertising Seminar © 2014 IAB Australia Pty Ltd January 2014
  3. 3. Advertorial is Dead, Long Live Native Advertising Felix Krueger Emerging Solutions Specialist Fairfax IAB Native Advertising Seminar © 2014 IAB Australia Pty Ltd January 2014
  4. 4. IMAGE: theharlow.net
  5. 5. SOURCE: AdWeek
  6. 6. SOURCE: AdWeek
  7. 7. SOURCE: Forbes.com
  8. 8. demo

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