This is the presentation I gave at the Prepaid Press Expo, August 20th 2009
South of the Border – New Potential for Prepaid Products and Services
By all accounts the area south of the U.S. border holds significant potential for providers of prepaid products and services. One estimate suggests that in Latin America alone there are 300 million underserved consumers with an aggregate annual, primarily cash-based spending power of $250 billion. Not only is this market a prime target for their own prepaid services, it is a financial benefactor of the Latino immigrants currently living in the U.S. and sending cash to family and friends. For prepaid and mobile phone providers, the market south of the border means an opportunity to reach beyond their domestic market for new sources of revenue. What are the products and services desired by this market? What is the size and potential? What should providers know about its demographics, business structure and social behavior to succeed? Are international mobile top-up and money remittance two applications that prepaid and mobile providers should be considering today? This market holds great potential for U.S. providers and this session will provide the details and insights necessary to succeed.
Bruce Burke – Director of Business Development, iPayStation
Oscar Munoz – President, Uni-Mas
Vince Tozzi - EVP of Business Development, IDT Telecom