International Mobile Top Up Presentation From The Prepaid Press Expo Aug 20 2009


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This is the presentation I gave at the Prepaid Press Expo, August 20th 2009

South of the Border – New Potential for Prepaid Products and Services

By all accounts the area south of the U.S. border holds significant potential for providers of prepaid products and services. One estimate suggests that in Latin America alone there are 300 million underserved consumers with an aggregate annual, primarily cash-based spending power of $250 billion. Not only is this market a prime target for their own prepaid services, it is a financial benefactor of the Latino immigrants currently living in the U.S. and sending cash to family and friends. For prepaid and mobile phone providers, the market south of the border means an opportunity to reach beyond their domestic market for new sources of revenue. What are the products and services desired by this market? What is the size and potential? What should providers know about its demographics, business structure and social behavior to succeed? Are international mobile top-up and money remittance two applications that prepaid and mobile providers should be considering today? This market holds great potential for U.S. providers and this session will provide the details and insights necessary to succeed.

Bruce Burke – Director of Business Development, iPayStation
Oscar Munoz – President, Uni-Mas
Vince Tozzi - EVP of Business Development, IDT Telecom

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International Mobile Top Up Presentation From The Prepaid Press Expo Aug 20 2009

  1. 1. International Mobile Top-UpWorldwide Airtime Remittance<br />Presented by Bruce Burke<br />Director of Business Development<br />
  2. 2. International Mobile Top-Up<br />Airtime Remittance<br /><ul><li>Prepaid billing is the standard for most mobile phone plans worldwide
  3. 3. Airtime Remittance is similar to sending money, gift cards, or flowers
  4. 4. Money is taken in, balance is added to the designated prepaid mobile account in foreign country
  5. 5. End-user determines usage of the remitted balance for various services</li></li></ul><li>International Mobile Top-Up<br />Staying Connected<br /><ul><li> Connects airtime remitter and receiver in many different ways
  6. 6. Connectedness encourages reoccurring top-up transactions
  7. 7. Provides previously unaffordable or unattainable services for end user </li></li></ul><li>International Mobile Top-Up<br />International Youth Market<br /><ul><li> Youth Market is 50% of world market in mobile products & services
  8. 8. In poorer countries, teens can only afford text, not voice package for mobile access
  9. 9. Customization, music, games, streaming, and location services result in higher ARPU
  10. 10. New subscriber focused on youth market – plans are to create life-long customer</li></li></ul><li>International Mobile Top-Up<br />Mobile Networks<br /><ul><li> GSMA reports over 500 million subscribers across 298 networks in 48 countries worldwide
  11. 11. Total network access worldwide 761 million subscribers
  12. 12. Other network technologies include iDEN, WCDMA, CDMA 2000, TDMA and variations
  13. 13. The GSM Association's members represent more than 3 billion GSM and 3GSM connections worldwide</li></li></ul><li>International Mobile Top-Up<br />
  14. 14. International Mobile Top-Up<br />
  15. 15. International Mobile Top-Up<br />Worldwide Community<br /><ul><li> There are more than 150 mobile operators in 50 countries working to deploy and promote Facebook mobile products
  16. 16. 1 in 50 Africans had a mobile phone in 2000, now 28 % of the population has a cellular subscription
  17. 17. Allot GMBT reports worldwide mobile data bandwidth usage has increased by approximately 30% during the second quarter of 2009. Asia leads the growth with 36%; Europe posted 28% growth and the Americas 25%</li></li></ul><li>International Mobile Top-Up<br />Mobile Commerce<br /><ul><li> Mobile Money for Unbanked (MMU) launched in Feb 09 to raise rate the availability of mobile money services to the unbanked
  18. 18. Net-enabled mobile devices will drive the global online trend, surpassing the desktop PC as the primary means of accessing the internet by 2012
  19. 19. Mobile Money Products: M-Pesa, Wing, OboPay and many others target underserved market</li></li></ul><li>International Mobile Top-Up<br />Increased Communications<br /><ul><li> More Communications = Increased Tourism and Commerce
  20. 20. Greater access to information and resources – entire infrastructure improves
  21. 21. Improved economic dynamics with mobilized workers – equalizes countries
  22. 22. More communications taking place worldwide – borders begin to flatten</li></li></ul><li>International Mobile Top-Up<br />Marketing Top-Up<br /><ul><li> Some operators are providing a free text request service so recipient can “beg” a top-up from family or friends
  23. 23. Availability of top-up services advertised to end-users via text, direct mail, and on providers TV, billboard, print and web advertising.
  24. 24. Displaced citizens in U.S. are being marketed with nostalgic imagery and messages in their native language</li></li></ul><li>International Mobile Top-Up<br />Marketing Top-Up<br /><ul><li>Message is specific to customer, country and carrier – very specialized niche advertising markets
  25. 25. Network providers are seeking revenue from outside their borders
  26. 26. Top-up provides conduit for sales of ancillary services IE: International Money Transfer </li></li></ul><li>International Mobile Top-Up<br />Music / Games / Apps<br /><ul><li> Although service is prepaid, handsets are current and have MP3, Cameras, Bluetooth, GPS, and Accelerometers
  27. 27. Remittance balance can be used to purchase and download music, games, applications and more.
  28. 28. Data plans can be utilized for live streaming, location, and other interconnected services</li></li></ul><li>International Mobile Top-Up<br />Contests / Promotions<br /><ul><li> Allows collection of information from an otherwise anonymous customer
  29. 29. Promotes the brand and integrates provider with culture icons and stars
  30. 30. Promotes energy and excitement around the brand – creates great spokespeople who win and tell!
  31. 31. Builds name / brand recognition through giveaways of free hats, t-shirts, beach bags, towels, stickers and more</li></li></ul><li>International Mobile Top-Up<br />Infrastructure<br /><ul><li> Providers contribute to maintenance of their subscribers infrastructure
  32. 32. Roads, signage, painting, lighting
  33. 33. Some carriers offer to paint homes and businesses in strategic locations throughout footprint
  34. 34. Company is revered, protected and is integrated into daily society</li></li></ul><li>International Mobile Top-Up<br />Giving Back<br /><ul><li> Accelerates economy, resulting in charity to less fortunate
  35. 35. Safety programs, alert broadcasting, emergency supply information and mobile money donations to help poor
  36. 36. Microloans for small business seed capital accomplished via mobile money</li></li></ul><li>International Mobile Top-Up<br />Governing / Association<br /><ul><li> CTIA-The Wireless Association, is the international organization that represents all sectors of wireless communications – cellular, personal communication services and enhanced specialized mobile radio
  37. 37. The GSMA represents the worldwide mobile communications industry. Spanning 219 countries, the GSMA unites nearly 800 of the world’s mobile operators, as well as more than 200 companies in the broader mobile ecosystem</li></li></ul><li>International Mobile Top-Up<br />Top-Up Technology<br /><ul><li> Works simply on all interfaces; web-based or terminal software programs
  38. 38. No requirements of remitter or end-user, no trainingnecessary, simple alerts and receipts
  39. 39. Platform services provide the transaction, messaging, and reporting of remittance
  40. 40. It’s not just about selling service to natives In grass huts anymore…</li></li></ul><li>International Mobile Top-Up<br />
  41. 41. International Mobile Top-Up<br />Roaming / Portability<br /><ul><li> According to the World Bank, more than 200 million people live outside their home country. Mobile networks, which are now globally available, help immigrants stay connected to loved ones
  42. 42. Several International operators have roaming agreements with U.S. networks IE: Movistar customers can roan on T-Mobile network in the USA
  43. 43. Many providers are distributing Quad band handsets that travel effortlessly, connecting to almost any network type in the world</li></li></ul><li>International Mobile Top-Up<br />Unification / Communication<br /><ul><li> Education of other cultures through interconnectedness and social networks
  44. 44. Continued development of high speed data networks coupled with capable mobile devices and applications can greatly benefit world growth and change
  45. 45. Open mindedness and assimilation – looking for similarities rather than differences between two cultures
  46. 46. Translation software, currency exchange calculations, and mobile money networks all connect people, economies and ideas</li></li></ul><li>For More Information:<br />Bruce Burke<br />(800)432-7787 x 250<br /><br /><br />