Geert Hoogeveen - SNDC8 @ Cross media café

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The document discusses the disruption of the media industry by new technologies and platforms. It introduces SNDC8, a company co-founded by P7S1 that develops digital media businesses to help publishers transition to real-time advertising. SNDC8 enables publishers to collaborate through shared distribution and monetization platforms. It also introduces Glomex, SNDC8's global media exchange that provides video advertising inventory and formats at scale for advertisers, while allowing publishers to integrate video into content and extend their audiences.

Software

“WE ARE ALL EQUAL BEFORE A WAVE; GET
READY FOR THE NEXT WAVE OF DISRUPTION”
Geert Hoogeveen
Managing Director SNDC8 Benelux
Hilversum – 6 September 2017

SNDC8 (co-founded by P7S1) develops multiple
industry leading digital media businesses on an
international level as converged platforms…
SYNDICATE
…enabling publishers to fast-track sustainably into the
real-time advertising era through shared distribution
and monetisation platforms.
SYNDIC8

PARTICIPATION
:
COLLABORATION
=
MONETIZATION
X

Media
Data
Market
Publishers Agencies Advertisers
Content Advertising
Content

“ LAST YEAR, GOOGLE AND FB COMMANDED 43% OF AD
REVENUES ONLINE”

SOURCE: IAB / PWC 2016
US Ad
Revenues
Q3 2015 Q3 2016 Growth
Share of
Growth
Google $7.9 Billion $9.5 Billion $1.6 Billion 54%
Facebook $2.1 Billion $3.4 Billion $1.3 Billion 45%
Everyone else $4.6 Billion $4.7 Billion $40 Million 1%

For Advertisers: access to elite
multiscreen video inventory and unique
video formats at scale…
GLOMEX.TV
For Owners: powerful audience
extension models with incremental
controlled video distribution…
For Publishers: real time broadcast
level video integration across and in all
premium editorial content…
GLOMEX.TV
GLOMEX.TV

Let’s UNITE!
Geert.Hoogeveen@SNDC8.com
: = X

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Geert Hoogeveen - SNDC8 @ Cross media café

1. “WE ARE ALL EQUAL BEFORE A WAVE; GET READY FOR THE NEXT WAVE OF DISRUPTION” Geert Hoogeveen Managing Director SNDC8 Benelux Hilversum – 6 September 2017

2. SNDC8: FOR PUBLISHERS, BY PUBLISHERS

3. SNDC8 (co-founded by P7S1) develops multiple industry leading digital media businesses on an international level as converged platforms… SYNDICATE …enabling publishers to fast-track sustainably into the real-time advertising era through shared distribution and monetisation platforms. SYNDIC8

4. PARTICIPATION : COLLABORATION = MONETIZATION X

5. Media Data Market Publishers Agencies Advertisers Content Advertising Content

6. “ LAST YEAR, GOOGLE AND FB COMMANDED 43% OF AD REVENUES ONLINE”

7. SOURCE: IAB / PWC 2016 US Ad Revenues Q3 2015 Q3 2016 Growth Share of Growth Google $7.9 Billion $9.5 Billion $1.6 Billion 54% Facebook $2.1 Billion $3.4 Billion $1.3 Billion 45% Everyone else $4.6 Billion $4.7 Billion $40 Million 1%

9. Media Data Market Publishers Agencies Advertisers Content Advertising Content

10. glomex THE GLOBAL MEDIA EXCHANGE

11.

12. For Advertisers: access to elite multiscreen video inventory and unique video formats at scale… GLOMEX.TV For Owners: powerful audience extension models with incremental controlled video distribution… For Publishers: real time broadcast level video integration across and in all premium editorial content… GLOMEX.TV GLOMEX.TV

13. Brand safetyViewability Instream on every device Our acclaimed CPV model helps advertisers to make their ad spend effective as possible Our team of experts makes sure that your brand is safe and protected from fraud Our own tech stack delivers your instream ad on any format on any device WE COMBINE THREE MUST HAVES OF DIGITAL ADVERTISING IN OUR VIDEO ADVERTISING PLATFORM

14. GLOMEX IS….

15. Let’s UNITE! Geert.Hoogeveen@SNDC8.com : = X

Geert Hoogeveen - SNDC8 @ Cross media café

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