IAB Russia - Boris Omelnitskiy - Russian Internet Market in Numbers - HUBFORUM MOSCOW 2013
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IAB Russia - Boris Omelnitskiy - Russian Internet Market in Numbers - HUBFORUM MOSCOW 2013
- 1. Russian!Internet!Market!in!Numbers!! Boris Omelnitskiy, IAB Russia! Moscow,!April!2nd!2013! #!HUBFORUM!
- 2. Russia!Internet!Audience! !! 50,1 ! million people a day! Source: FOM «Internet in Russia. Winter 2012-2013» ! 61,345 ! million total unic visitors! Source: comScore MMX, December 2012, Europe 15+ ! Russia is the lagest market ! in Europe for the audience! !!#HUBFORUM! 3!
- 3. Key!Russia!internet!properFes! !! Top!20,!Ranked!by!city!audience!100!000+! !!#HUBFORUM! 4!
- 4. Russian!digital!adverFsing!market! !! 1,81 bln. USD, 1,40 bln. Euro! mln.! 56,30 bln. roubles! $2!000! $1!800! 68%! $1!600! $1!400! $1!200! $1!000! $!800! $!600! 32%! $!400! $!200! $!0! 2008! 2009! 2010! 2011! 2012! Display! Search/PPC! Source:!!!akarussia.ru! Source:!!!ADEX!Benchmark,!2011!by!IAB!Europe! !!#HUBFORUM! 5!
- 5. Russian!adverFsing!market:!shares!of!media!2012! !! 2011! 2012! 1,6%! 1,6%! 15,9%! 18,9%! TV! 48,1%! 13,0%! 49,7%! Radio! 12,7%! Print! 15,3%! Outdoor! 13,8%! Internet! Rest!of! 4,5%! 4,9%! Source: akarussia.ru! !!#HUBFORUM! 6!
- 6. $!1,81! fact! !!#HUBFORUM! 7!
- 7. ! ! ! Thank you!! ! Welcome to Russia!! ! Boris Omelnitskiy! !!#HUBFORUM! 8!
- 8. FORUM Moscow April 2nd 2013 CONNECTING DIGITAL INFLUENCERS FRENCHWEB.FR LE MAGAZINE DES PROFESSIONNELS DU NET