Mazars Global Web Publishing Platform overhaul project - 2012
•
0 likes•463 views
Mazars overhauled its global web publishing platform between 2011-2012 through a structured process involving various stakeholders. The redesign was based on Mazars' new visual identity and included a refreshed, cleaner look along with improved navigation, usability, and content promotion. The project resulted in a new website design that better highlights Mazars' expertise and local presence through clear editorial priorities and dedicated interfaces.
Recommended
More Related Content
Similar to Mazars Global Web Publishing Platform overhaul project - 2012
Similar to Mazars Global Web Publishing Platform overhaul project - 2012 (20)
Recently uploaded
Recently uploaded (20)
Mazars Global Web Publishing Platform overhaul project - 2012
- 1. NEW MAZARS WEBSITES 27/09/2012 Titre de la présentation1 EUROPEAN EXCELLENCE AWARDS 2012 GLOBAL WEB PUBLISHING PLATFORM OVERHAUL 1- PRESENTATION
- 2. A STRUCTURED PROCESS May - July 2011 August - October 2011 Nov. 2011 March 2012 March – June 2012 15 June 09 July 2012 Tenders, final agency selection Benchmark Audit Marketing goals Analysis Workshops Wireframe design Technical implementa- tion Verification and adapta- tion of pre- existing content Conception Analysis Design Technical Checking Graphic design ROLLOUT : 09 / 07 /2012 25/09/2012Titre de la présentation2 Overall goals definition Agency preselection
- 3. Management Partners Focus groups 25/09/2012Titre de la présentation A COLLABORATIVE PROJECT, WITH MANY STAKEHOLDERS Group Comm uni- cations / e- Media clients +other ext. stake- holders Commu ni- cations speciali sts worldwi de Other internal stake- holders Mazars Brand and visual idenitity project Drago n Rouge Technical implemen- tation SmileConcept, Usability, Design FullSi x
- 4. A PROJECT BASED ON MAZARS’ NEW VISUAL IDENTITY RE-THINKING THE MAZARS BRAND OUTCOME: NEW SCHEME– VISUAL IDENTITY Graphic codes Fonts DIGITAL STYLE GUIDE Strong and meaningful images, available in several formats in a global transmedia image bank with 150 identified topics
- 5. A NEW, FRESH, CLEAN LOOK BEFORE… 5 … AFTER
- 6. A DESIGN ALLOWING FOR CLEAR EDITORIAL PRIORITIES Main editorial area LOCAL PRESENCE EXPERTISE RECRUITMENT MAIN CONTACT 4 PUSH BLOCKS
- 7. IMPROVED USABILITY AND ACCESS TO CONTENT MEGA MENUS TO NAVIGATE ON THREE TREE LEVELS EXAMPLE : MAZARS.FR 1 CLICK DIRECT ACCESS TO 140 SECTIONS
- 8. DEDICATED INTERFACES TO IMPROVE READABILITY LANDING PAGES … SERVING AS MINI- HOMEPAGES
- 9. FINE-TUNING CONTENT PROMOTION IN COMPLEX WEBSITES SLOTS MICRO-HOMEPAGES IN THE MEGA MENUS … 4 SLOTS OF EDITORIAL HIGHLIGHTS PER MENU
- 10. Titre de la présentation10 25/09/2012 CONTACTS Hubert Callay d’Amato e-Media and New Tech Director 61, rue Henri Regnault - 92075 Paris La Défense - France Tel : +33 1 49 97 46 42 Fax : +33 1 49 97 46 95 hubert.callay@mazars.com https://twitter.com/hubertcallay http://www.linkedin.com/profile/view?id=11214628 Marie-Laure Soulié Group Communications Director 61, rue Henri Regnault - 92075 Paris La Défense - France Tel : +33 1 49 97 34 68 Fax : +33 1 49 97 46 95 marie-laure.soulie@mazars.com https://twitter.com/MLS2510 http://www.linkedin.com/profile/view?id=22550138 AGENCIES INVOLVED IN THE PROJECT