Content marketing is a big buzz word. Most marketers will agree that the purpose of content marketing is to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. And
while you want to help buyers make pragmatic and informed decisions, your ultimate goal is to persuade them to select your solution over competing alternatives. But what’s behind the buzz? We conducted a survey with the 30,000+ member B2B Technology Marketing Community on LinkedIn to get answers to key questions like:
What’s working and what’s not?
Who is creating content and what are they creating? How do you measure content marketing results? We received over 740 responses in less than 3 weeks and are happy to share the results with you. Follow me @holgerschulze
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