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B2B Content Marketing Trends 2012

by VP Marketing on Aug 23, 2012

  • 47,277 views

Content marketing is a big buzz word. Most marketers will agree that the purpose of content marketing is to engage B2B buyers with compelling content to educate, inform, entertain and guide them along ...

Content marketing is a big buzz word. Most marketers will agree that the purpose of content marketing is to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. And
while you want to help buyers make pragmatic and informed decisions, your ultimate goal is to persuade them to select your solution over competing alternatives. But what’s behind the buzz? We conducted a survey with the 30,000+ member B2B Technology Marketing Community on LinkedIn to get answers to key questions like:
What’s working and what’s not?
Who is creating content and what are they creating? How do you measure content marketing results? We received over 740 responses in less than 3 weeks and are happy to share the results with you. Follow me @holgerschulze

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http://www.scoop.it 2105
http://socialmouths.com 1598
http://blog.qwickmedia.com 1523
http://www.handboekonlinemarketing.nl 1086
http://www.casestudies.biz 1084
http://smartcapital.com.ua 679
http://francis-moran.com 583
http://www.handboekcontentstrategie.nl 560
http://crowdhydrant.com 486
http://www.markvandergiessen.nl 404
http://www.content4demand.com 343
http://www.demandgenreport.com 320
http://feeds.feedburner.com 269
http://cm.aibbreda.nl 252
http://www.velocitypartners.co.uk 239
http://creativesatworkblog.com 207
http://blog.immediatefuture.co.uk 196
http://curation.mezzolabs.co.uk 188
http://rshcopywriting.co.uk 187
http://www.da.shareist.net 167
http://sevenstorylearning.com 164
http://strategiemedia.fr 159
http://www.olafmolenaar.com 158
http://www.business2community.com 149
http://consultingprecision.blogspot.ca 114
http://www.blog.printguy.com 91
http://www.b2bcontentengine.com 84
http://www.linkedin.com 81
http://2820x.com 81
http://www.printpromote.com 81
http://www.brightfire.co.uk 63
http://www.damarque.com 61
https://twitter.com 60
http://fritschcommunications.com 57
http://socialmediastrategy.org.uk 56
http://loredana.prwave.ro 52
http://www.bloglecom.com.br 50
http://tracks.roojoom.com 39
http://conversation.cipr.co.uk 36
http://www.contentmarketer.tv 33
https://si0.twimg.com 29
http://www.marketingrefresh.com 28
http://www.newsblur.com 24
http://4942559005703140509_657236324dfa2285d7dcf5df77dcfd2028f2e150.blogspot.com 22
http://tweets.maximebaumard.com 17
http://pinterest.com 14
http://www.crowdhydrant.com 14
http://tumblr.hootsuite.com 11
http://consultingprecision.blogspot.ru 11
http://www27.jimdo.com 10
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15 of 5 previous next Post a comment

  • somidh Somidh Das, Sr. Manager - Database & Analytical Services at Zinfi Very informative .. Useful for every B2B Marketer 1 year ago
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  • achalconst achalconst Good to see the reaserch outcome is very much in line with what was expected for majority of the parameters....... 1 year ago
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  • Julianalsola Juliana Villamonte at Juliana Villamonte Muy buena presentación. Muchisimas gracias por compartirla. 1 year ago
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  • koakland Karen Oakland, Marketing Director at KSS Retail Great presentation, thank you. You touched on it lightly but I do believe that marketing automation is somewhat driving the increase in content marketing - in conjunction of course with social media. The bottom line is you need fuel for the engines. And I'd add that companies trying to do it well with junior, inexperienced resources, will end up getting what they pay for. 1 year ago
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  • VALVESOLUTIONS VALVE SOLUTIONS at VALVE SOLUTIONS Hi Holger,

    Excellent slideshare, however as a B2B technology marketer myself i find it hard to accept with over 70% marketers choosing leadgeneration as their focus, Exhaustive content such as Case studies and Whitepapers are top on the list. Several reserach reports have proved that audience engagement on the digital platform is maximum with short pieces of content (Blog posts, Slideshare and Youtube videos) irrespective of B2B or B2C. I would think whitepapers and case studies have been more effective at corporate marketing and tradeshow conferences rather than on the digital platform as far as leadgeneration is concerned.
    1 year ago
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B2B Content Marketing Trends 2012 B2B Content Marketing Trends 2012 Presentation Transcript