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Tackling a Winnable Battle:
   Partners for Oral Health

             Matt Jacob
     Priester Health Conference
            April 11, 2012
                                  www.pewcenteronthestates.com
America’s oral health: steady progress

        Percentage of Children Who Were Cavity-Free
                  (Permanent or “Adult” Teeth)
  60%
  50%
  40%
  30%
  20%
  10%
  0%
        1971-73   1979-80      1986-87      1988-94   1999-2002

                        Ages 5-17        Ages 6-19




                                                                  www.pewcenteronthestates.com
The price and pain of tooth decay

                         • Each year, Americans spend
                           roughly $50 billion to treat
                           decayed teeth.
                         • 2007 survey: nearly 1 out of 9
                           children had suffered a toothache
                           in the previous six months.

                         • 830,000+ Americans visited
                           hospital ERs in 2009 for dental
                           problems that were preventable.
                           This was a 16% jump from 2006.




                                                  www.pewcenteronthestates.com
Community Water
  Fluoridation



              www.pewcenteronthestates.com
Key facts about fluoridation

                    • Fluoride exists naturally in nearly all
                      water supplies. “Fluoridation” is simply
                      adjusting fluoride to the optimal level
                      that protects teeth from decay.
                    • The first city to fluoridate its public
                      water system was Grand Rapids, Mich.,
                      in 1945.
                    • Fluoridated water reduces tooth decay
                      by 25%. In recent years, new studies
                      have strengthened the evidence behind
                      fluoridation.
                    • 72 percent of Americans whose homes
                      are connected to a public water system
                      receive fluoridated water.

                                                     www.pewcenteronthestates.com
How fluoridation works
   • Fluoride in water mixes with
     saliva and coats teeth. These
     minute levels of fluoride re-
     mineralize the enamel of teeth,
     protecting against decay.
   • Only a minute level of fluoride
     is needed to reach optimal
     fluoridation. Federal health
     officials have recommended a
     level of 0.7 parts per million.




                                       www.pewcenteronthestates.com
Who supports water fluoridation?
  • American Academy of Pediatrics              • Institute of Medicine
  • American Dental Association                 • American Public Health Association
  • Centers for Disease Control and             • National Consumers League
    Prevention
                                                • Council of State Governments
  • American Academy of Family Physicians
                                                • American Society for Clinical Nutrition
  • American Medical Association
  • American Academy of Physician               • Florida Department of Elder Affairs
    Assistants                                  • The Linus Pauling Institute
  • U.S. Task Force on Community
    Preventive Services
  • American Association for the
    Advancement of Science
  • World Health Organization
  • Office of Health Affairs, U.S. Department
    of Defense
                                                 The CDC has named fluoridation
  • American Academy of Public Health
                                                  one of “10 great public health
    Dentistry                                   achievements of the 20th century”

                                                                          www.pewcenteronthestates.com
Ample room for improvement
                        74 million Americans
     on public water systems lack access to optimally fluoridated water




                                                            www.pewcenteronthestates.com
The public’s information gap

     • 58% of Maryland residents     How Informed Are You
       couldn’t identify the
       purpose for adjusting the      About Fluoridation?
                                      Survey of 1,503 adults (2010)
       fluoride in public drinking
       water.
                                         Very
                                                            20%
     • 80% of Americans admit         Informed
       they have a low level of
       knowledge about               Somewhat
       fluoridation.                                        54%
                                      Informed

                                      Not at All
                                                            26%
                                      Informed


                                                            www.pewcenteronthestates.com
Opponents: Persistent and web-savvy




                                      www.pewcenteronthestates.com
A web of misinformation




                          www.pewcenteronthestates.com
Creating fear, distorting science
    • The Claim: Children are over-exposed to
      fluoride and it causes a condition called
      fluorosis.

    • The Facts:
      – Nearly all fluorosis in the U.S. is a mild,
        cosmetic condition that leaves faint white
        streaks on teeth.
      – Mild fluorosis does not cause pain and
        does not affect the health or function of
        the teeth.
      – Fluorosis exists in many areas, including
                                                      She has fluorosis
        countries with no water fluoridation.



                                                           www.pewcenteronthestates.com
Distorting the facts




                       www.pewcenteronthestates.com
Distorting the facts




      l   Dr. Heyd was AMA president in 1936-37, many years before any
          U.S. city started fluoridating its water. His opposition was not
          “based on the latest medical research.”
      l   The AMA supports water fluoridation.



                                                               www.pewcenteronthestates.com
The Campaign
for Dental Health
  iLikeMyTeeth.org




                     www.pewcenteronthestates.com
A national campaign is launched
    The Campaign for Dental Health
           (ILikeMyTeeth.org)

   1. Create a network of CWF
      advocates who can share ideas
      and support one another
   2. Improve the quality and
      accuracy of web content about
      oral health and CWF
   3. Provide state and local
      advocates with fact sheets and
      other communication materials




                                       www.pewcenteronthestates.com
Some of our campaign partners
 A campaign with diverse partners:




                                     www.pewcenteronthestates.com
The web presence




                   www.pewcenteronthestates.com
The web presence

         Allowing advocates to create a locally customized
              web presence for their CWF campaign




                                                      www.pewcenteronthestates.com
What You Can Do?




                   www.pewcenteronthestates.com
Is your water fluoridated?
           Find out by going online and entering into your
           search engine these words: my water’s fluoride




                                                       www.pewcenteronthestates.com
Share the facts in your community
        1.   The leading health and medical experts agree that
             fluoridation is a safe and effective way to prevent
             tooth decay.
        2.   Fluoridated water benefits people of all ages and
             incomes without requiring them to spend extra
             money or change their routine.
        3.   Every $1 invested in fluoridated water saves $38 by
             eliminating the need for fillings and other, more
             costly dental treatments.




                                                           www.pewcenteronthestates.com
Keep informed . . .
of these and other oral health issues by
receiving Pew's monthly e-newsletter –
         Dental News & Views.

Send an email to mjacob@pewtrusts.org
     with the words “Sign me up"
          in the subject line.

                                      www.pewcenteronthestates.com

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Priester conf matt j (april 2012) final

  • 1. Tackling a Winnable Battle: Partners for Oral Health Matt Jacob Priester Health Conference April 11, 2012 www.pewcenteronthestates.com
  • 2. America’s oral health: steady progress Percentage of Children Who Were Cavity-Free (Permanent or “Adult” Teeth) 60% 50% 40% 30% 20% 10% 0% 1971-73 1979-80 1986-87 1988-94 1999-2002 Ages 5-17 Ages 6-19 www.pewcenteronthestates.com
  • 3. The price and pain of tooth decay • Each year, Americans spend roughly $50 billion to treat decayed teeth. • 2007 survey: nearly 1 out of 9 children had suffered a toothache in the previous six months. • 830,000+ Americans visited hospital ERs in 2009 for dental problems that were preventable. This was a 16% jump from 2006. www.pewcenteronthestates.com
  • 4. Community Water Fluoridation www.pewcenteronthestates.com
  • 5. Key facts about fluoridation • Fluoride exists naturally in nearly all water supplies. “Fluoridation” is simply adjusting fluoride to the optimal level that protects teeth from decay. • The first city to fluoridate its public water system was Grand Rapids, Mich., in 1945. • Fluoridated water reduces tooth decay by 25%. In recent years, new studies have strengthened the evidence behind fluoridation. • 72 percent of Americans whose homes are connected to a public water system receive fluoridated water. www.pewcenteronthestates.com
  • 6. How fluoridation works • Fluoride in water mixes with saliva and coats teeth. These minute levels of fluoride re- mineralize the enamel of teeth, protecting against decay. • Only a minute level of fluoride is needed to reach optimal fluoridation. Federal health officials have recommended a level of 0.7 parts per million. www.pewcenteronthestates.com
  • 7. Who supports water fluoridation? • American Academy of Pediatrics • Institute of Medicine • American Dental Association • American Public Health Association • Centers for Disease Control and • National Consumers League Prevention • Council of State Governments • American Academy of Family Physicians • American Society for Clinical Nutrition • American Medical Association • American Academy of Physician • Florida Department of Elder Affairs Assistants • The Linus Pauling Institute • U.S. Task Force on Community Preventive Services • American Association for the Advancement of Science • World Health Organization • Office of Health Affairs, U.S. Department of Defense The CDC has named fluoridation • American Academy of Public Health one of “10 great public health Dentistry achievements of the 20th century” www.pewcenteronthestates.com
  • 8. Ample room for improvement 74 million Americans on public water systems lack access to optimally fluoridated water www.pewcenteronthestates.com
  • 9. The public’s information gap • 58% of Maryland residents How Informed Are You couldn’t identify the purpose for adjusting the About Fluoridation? Survey of 1,503 adults (2010) fluoride in public drinking water. Very 20% • 80% of Americans admit Informed they have a low level of knowledge about Somewhat fluoridation. 54% Informed Not at All 26% Informed www.pewcenteronthestates.com
  • 10. Opponents: Persistent and web-savvy www.pewcenteronthestates.com
  • 11. A web of misinformation www.pewcenteronthestates.com
  • 12. Creating fear, distorting science • The Claim: Children are over-exposed to fluoride and it causes a condition called fluorosis. • The Facts: – Nearly all fluorosis in the U.S. is a mild, cosmetic condition that leaves faint white streaks on teeth. – Mild fluorosis does not cause pain and does not affect the health or function of the teeth. – Fluorosis exists in many areas, including She has fluorosis countries with no water fluoridation. www.pewcenteronthestates.com
  • 13. Distorting the facts www.pewcenteronthestates.com
  • 14. Distorting the facts l Dr. Heyd was AMA president in 1936-37, many years before any U.S. city started fluoridating its water. His opposition was not “based on the latest medical research.” l The AMA supports water fluoridation. www.pewcenteronthestates.com
  • 15. The Campaign for Dental Health iLikeMyTeeth.org www.pewcenteronthestates.com
  • 16. A national campaign is launched The Campaign for Dental Health (ILikeMyTeeth.org) 1. Create a network of CWF advocates who can share ideas and support one another 2. Improve the quality and accuracy of web content about oral health and CWF 3. Provide state and local advocates with fact sheets and other communication materials www.pewcenteronthestates.com
  • 17. Some of our campaign partners A campaign with diverse partners: www.pewcenteronthestates.com
  • 18. The web presence www.pewcenteronthestates.com
  • 19. The web presence Allowing advocates to create a locally customized web presence for their CWF campaign www.pewcenteronthestates.com
  • 20. What You Can Do? www.pewcenteronthestates.com
  • 21. Is your water fluoridated? Find out by going online and entering into your search engine these words: my water’s fluoride www.pewcenteronthestates.com
  • 22. Share the facts in your community 1. The leading health and medical experts agree that fluoridation is a safe and effective way to prevent tooth decay. 2. Fluoridated water benefits people of all ages and incomes without requiring them to spend extra money or change their routine. 3. Every $1 invested in fluoridated water saves $38 by eliminating the need for fillings and other, more costly dental treatments. www.pewcenteronthestates.com
  • 23. Keep informed . . . of these and other oral health issues by receiving Pew's monthly e-newsletter – Dental News & Views. Send an email to mjacob@pewtrusts.org with the words “Sign me up" in the subject line. www.pewcenteronthestates.com

Editor's Notes

  1. Here is what this anti-fluoride site neglects to tell visitors. Dr. Heyd (rhymes with “played”) was the AMA’s president back in the 1930s, long before water fluoridation began. There were many people at this point in history that had serious doubts about fluoridation. But once fluoridation began and studies validated its benefits, the leading health and medical experts across America agreed this was a wise public health practice. The AMA remains a supporter of fluoridation.
  2. Here is what this anti-fluoride site neglects to tell visitors. Dr. Heyd (rhymes with “played”) was the AMA’s president back in the 1930s, long before water fluoridation began. There were many people at this point in history that had serious doubts about fluoridation. But once fluoridation began and studies validated its benefits, the leading health and medical experts across America agreed this was a wise public health practice. The AMA remains a supporter of fluoridation.