1. RAP<br />Mise en scene<br />Lighting<br />Costume<br />Location<br />Camera angles<br />Editing<br />Music video type<br />Overall<br />Comments<br />Key artists<br />grandmaster Flash and the furious five, run-dmc, n.w.a., dr. dre, jay z<br />Conventions<br />Often set in home, or in a town, quite a natural everyday environment.<br />Day to day life within an inner city neighbourhood, often showing effects of gang activity although differs as ‘The message’ attacks crime in poor black areas but a Dr. Dre video or N.W.A. will probably celebrate it<br />Objectified women become much more common, and is why the genre has a reputation for misogyny <br />