8 Steps to Launch a Successful Social Media Strategy
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8 Steps to Launch a Successful Social Media Strategy

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If you’re thinking seriously about incorporating social media into your hospital’s overall marketing strategy, tackle it one step at a time. Create a timeline by setting a launch date six months, a......

If you’re thinking seriously about incorporating social media into your hospital’s overall marketing strategy, tackle it one step at a time. Create a timeline by setting a launch date six months, a year or two years out and developing a due-date for each of these eight steps. That way, when you’re ready to launch you’ll have a well-thought-out, sound strategy.

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  • 1. 8 steps to launch a successful social media strategy a guide for hospitalsHive StrategieS HelpS HoSpitalS engage patientS tHrougH Social media.
  • 2. Social media requiresa paradigm shift& a whole new arsenal
  • 3. break tasks downinto manageable bites.
  • 4. Set a date tolaunch your strategyand work toward it.
  • 5. followtheSe 8 StepS:
  • 6. establish a clear internalsocial media policy
  • 7. great exampleS at:the mayo Clinic; Sutter health;Vanderbilt University medical Center
  • 8. listen to the chatterabout your hospital
  • 9. even negative chatterCan be helpfUl.
  • 10. bring your hospitalleadership & evangeliststo the table.
  • 11. You begin building a socialmedia culture when youare inclusiverather than directive.
  • 12. understand hipaaand social media
  • 13. follow these9 no-nonSenSe rUleSto stay on solid ground.
  • 14. HiPaa and social media1. UnderStand hipaa:the same rules applyto social media.
  • 15. HiPaa and social media2. consult with yourlegal advisorsearly & often.
  • 16. HiPaa and social media3. limit liabilitybY eStabliShing Clearpolicies & procedures.
  • 17. HiPaa and social media4. train your staffin YoUr poliCieSand procedures.
  • 18. HiPaa and social media5. do not practicemedicine online.
  • 19. HiPaa and social media6. if communicationapproaCheS hipaa Violation,take conversations offline.
  • 20. HiPaa and social media7. prominently postyour policies andprocedures on allyour social media platforms.
  • 21. HiPaa and social media8. regUlarlY monitorand SCrUb YoUrsocial media platforms.
  • 22. HiPaa and social media9. visit and reviseyour policies andprocedures regularly.
  • 23. assess yourresources
  • 24. Carefully assess your currentStaff load.
  • 25. eliminate theleaSt effeCtiVeprojeCtS or aCtiVitieS.
  • 26. identify which marketing objectivescan best be supported bySoCial media.
  • 27. establish yoursocial mediagoals.
  • 28. Clarify which marketingobjectives can and shouldbe SUpported bYSoCial media.
  • 29. select yoursocial media channels
  • 30. foUr main ChannelS:faCebook, twitterYoUtUbe & blogS.
  • 31. define success
  • 32. track yourStatiStiCS.
  • 33. Connect yourSoCial media effortSto marketing reSUltS.
  • 34. are you having fun?
  • 35. carpe diem!
  • 36. Visit www.hivestrategies.comto download a detailed e-Book on tHis suBject
  • 37. we help hospitals engage patients through social media.www.hivestrategies.com hello@hivestrategies.com 503-472-5512 download our free eBook: “9 steps to a hipaa compliant social media strategy.”