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The 5 deadly sins schools commit on twitter and how to avoid them
1. The 5 Deadly Sins Schools Commit
On Twitter And How To Avoid Them
Slide 1
The 5 Deadly Sins Schools
Commit On Twitter And How To
Avoid Them
2. The 5 Deadly Sins Schools Commit
On Twitter And How To Avoid Them
Slide 2
1. Being where your students are not
2. Creating accounts your school doesn’t need
3. Feeding Twitter directly from Facebook
4. One-way tweets
5. Silence
Overview
Source: Higher Education Marketing – The 5 deadly sins schools commit on Twitter and how to avoid them
3. The 5 Deadly Sins Schools Commit
On Twitter And How To Avoid Them
Slide 3
You have set up a Twitter account because you hear it was a
large referrer for schools’ traffic. But using a social media
platform your students don’t use amounts to shouting in an
empty room.
Salvation:
Determine whether your students use Twitter: Your students’ tech-
savvy-ness, their age, education level and career choices can all
be indicators of whether or not they use Twitter.
Start an on-campus poll or an email survey campaign to reach out
to your students and see which social media platforms they most
use.
This will help you focus on meeting them where they are.
1. Being where your students are not
Source: Higher Education Marketing – The 5 deadly sins schools commit on Twitter and how to avoid them
4. The 5 Deadly Sins Schools Commit
On Twitter And How To Avoid Them
Slide 4
You created Twitter accounts for several of your departments
or projects at your school but no one is following these
accounts.
Or, you already have a good Alumni group on LinkedIn or a
good Admission page on Facebook and you create a
corresponding Twitter account.
Salvation: Identify the specific need that you want your
Twitter account to fill and then only create your Twitter
account.
2. Creating accounts your school does not need
Source: Higher Education Marketing – The 5 deadly sins schools commit on Twitter and how to avoid them
5. The 5 Deadly Sins Schools Commit
On Twitter And How To Avoid Them
Slide 5
Here are a few uses for a school’s Twitter account:
Enhance your school’s Admission or Student Services by answering
questions to students through an @Ask + name of your school
account.
Enhance your school’s Career Services by actively helping students
stay on-top of the workforce with news about internships, jobs,
workshops that are taking place and may be of interest.
Enhance your visibility in the community by positioning yourself as a
relay, a creator or an analyst of all news with the industries you want
your students to succeed in.
Listen to your competition and what they are doing: with Twitter, you
can create private lists, meaning you can track other twitter users
without actually following them. Making a “Competitors” list will help
you stay attune to what other schools are doing on Twitter.
2. Creating accounts your school does not need
Source: Higher Education Marketing – The 5 deadly sins schools commit on Twitter and how to avoid them
6. The 5 Deadly Sins Schools Commit
On Twitter And How To Avoid Them
Slide 6
3. Feeding Twitter directly from Facebook
Everything you post on Facebook goes automatically on
Twitter:
Why would students follow your Twitter account if the content is just a
duplicate of what you have posted on Facebook?
This goes for every type of content duplication:
publishing some of your content on several sites is recommended but
publishing the exact same content across every social media platform
is not.
By using Twitter as a mere recycled content bin, you are indirectly
showing that Twitter does not matter for your school. If that is the case,
why should students follow you?
Source: Higher Education Marketing – The 5 deadly sins schools commit on Twitter and how to avoid them
7. The 5 Deadly Sins Schools Commit
On Twitter And How To Avoid Them
Slide 7
3. Feeding Twitter directly from Facebook
Salvation:
Clearly differentiate the content for each of the platforms you use.
Having a clear Social Media strategy can be a first step to
identifying the path.
Source: Higher Education Marketing – The 5 deadly sins schools commit on Twitter and how to avoid them
8. The 5 Deadly Sins Schools Commit
On Twitter And How To Avoid Them
Slide 8
4. One-way tweets
You are only sending news (mostly about your school and
your programs) and never actually interacting with your
followers.
Salvation: Engage with your followers. Community-
building is about addressing your students and their
issues while trying to have fun with them.
Create public or private lists to manage your followers.
Be useful to your followers: Listen to what they have to say. Answer or help
relay their questions. Read here to learn who you should follow on Twitter.
Ask them to help you relay important info and acknowledge their part in your
community
Create contests via Twitter or integrate Twitter to your contest initiatives.
Source: Higher Education Marketing – The 5 deadly sins schools commit on Twitter and how to avoid them
9. The 5 Deadly Sins Schools Commit
On Twitter And How To Avoid Them
Slide 9
5. Silence
You have created the account and have been engaging with
your community! Then summer came along and you decided
to give your Twitter account an extended vacation.
Salvation: Create an account only if you are sure to keep
it updated.
Twitter loyalty partially relies on your ability to be consistent in
your tweeting.
If your account is inactive, your followers will “unfollow” you.
Many schools have a hard time keeping their account updated. If
this is the case, ask for the help of your students.
Many of them are eager to work in social media.
You can also count on them to create high-quality content about your school to
share on a regular basis. What other sins have you seen committed on Twitter?
Source: Higher Education Marketing – The 5 deadly sins schools commit on Twitter and how to avoid them
10. The 5 Deadly Sins Schools Commit
On Twitter And How To Avoid Them
Slide 10
What other sins have you seen committed on
Twitter?
Source: Higher Education Marketing – The 5 deadly sins schools commit on Twitter and how to avoid them
11. The 5 Deadly Sins Schools Commit
On Twitter And How To Avoid Them
Slide 11
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