The 5 Deadly Sins Schools Commit
On Twitter And How To Avoid Them
Slide 1
The 5 Deadly Sins Schools
Commit On Twitter And ...
The 5 Deadly Sins Schools Commit
On Twitter And How To Avoid Them
Slide 2
1. Being where your students are not
2. Creating...
The 5 Deadly Sins Schools Commit
On Twitter And How To Avoid Them
Slide 3
You have set up a Twitter account because you he...
The 5 Deadly Sins Schools Commit
On Twitter And How To Avoid Them
Slide 4
You created Twitter accounts for several of your...
The 5 Deadly Sins Schools Commit
On Twitter And How To Avoid Them
Slide 5
Here are a few uses for a school’s Twitter accou...
The 5 Deadly Sins Schools Commit
On Twitter And How To Avoid Them
Slide 6
3. Feeding Twitter directly from Facebook
Everyt...
The 5 Deadly Sins Schools Commit
On Twitter And How To Avoid Them
Slide 7
3. Feeding Twitter directly from Facebook
Salvat...
The 5 Deadly Sins Schools Commit
On Twitter And How To Avoid Them
Slide 8
4. One-way tweets
You are only sending news (mos...
The 5 Deadly Sins Schools Commit
On Twitter And How To Avoid Them
Slide 9
5. Silence
You have created the account and hav...
The 5 Deadly Sins Schools Commit
On Twitter And How To Avoid Them
Slide 10
What other sins have you seen committed on
Twit...
The 5 Deadly Sins Schools Commit
On Twitter And How To Avoid Them
Slide 11
Questions?
1.514.312.3968
info@higher-education...
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The 5 deadly sins schools commit on twitter and how to avoid them

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Here are the 5 most common mistakes schools make on Twitter that keep them from good following and engagement.

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The 5 deadly sins schools commit on twitter and how to avoid them

  1. 1. The 5 Deadly Sins Schools Commit On Twitter And How To Avoid Them Slide 1 The 5 Deadly Sins Schools Commit On Twitter And How To Avoid Them
  2. 2. The 5 Deadly Sins Schools Commit On Twitter And How To Avoid Them Slide 2 1. Being where your students are not 2. Creating accounts your school doesn’t need 3. Feeding Twitter directly from Facebook 4. One-way tweets 5. Silence Overview Source: Higher Education Marketing – The 5 deadly sins schools commit on Twitter and how to avoid them
  3. 3. The 5 Deadly Sins Schools Commit On Twitter And How To Avoid Them Slide 3 You have set up a Twitter account because you hear it was a large referrer for schools’ traffic. But using a social media platform your students don’t use amounts to shouting in an empty room. Salvation:  Determine whether your students use Twitter: Your students’ tech- savvy-ness, their age, education level and career choices can all be indicators of whether or not they use Twitter.  Start an on-campus poll or an email survey campaign to reach out to your students and see which social media platforms they most use.  This will help you focus on meeting them where they are. 1. Being where your students are not Source: Higher Education Marketing – The 5 deadly sins schools commit on Twitter and how to avoid them
  4. 4. The 5 Deadly Sins Schools Commit On Twitter And How To Avoid Them Slide 4 You created Twitter accounts for several of your departments or projects at your school but no one is following these accounts. Or, you already have a good Alumni group on LinkedIn or a good Admission page on Facebook and you create a corresponding Twitter account. Salvation: Identify the specific need that you want your Twitter account to fill and then only create your Twitter account. 2. Creating accounts your school does not need Source: Higher Education Marketing – The 5 deadly sins schools commit on Twitter and how to avoid them
  5. 5. The 5 Deadly Sins Schools Commit On Twitter And How To Avoid Them Slide 5 Here are a few uses for a school’s Twitter account:  Enhance your school’s Admission or Student Services by answering questions to students through an @Ask + name of your school account.  Enhance your school’s Career Services by actively helping students stay on-top of the workforce with news about internships, jobs, workshops that are taking place and may be of interest.  Enhance your visibility in the community by positioning yourself as a relay, a creator or an analyst of all news with the industries you want your students to succeed in.  Listen to your competition and what they are doing: with Twitter, you can create private lists, meaning you can track other twitter users without actually following them. Making a “Competitors” list will help you stay attune to what other schools are doing on Twitter. 2. Creating accounts your school does not need Source: Higher Education Marketing – The 5 deadly sins schools commit on Twitter and how to avoid them
  6. 6. The 5 Deadly Sins Schools Commit On Twitter And How To Avoid Them Slide 6 3. Feeding Twitter directly from Facebook Everything you post on Facebook goes automatically on Twitter:  Why would students follow your Twitter account if the content is just a duplicate of what you have posted on Facebook? This goes for every type of content duplication:  publishing some of your content on several sites is recommended but publishing the exact same content across every social media platform is not.  By using Twitter as a mere recycled content bin, you are indirectly showing that Twitter does not matter for your school. If that is the case, why should students follow you? Source: Higher Education Marketing – The 5 deadly sins schools commit on Twitter and how to avoid them
  7. 7. The 5 Deadly Sins Schools Commit On Twitter And How To Avoid Them Slide 7 3. Feeding Twitter directly from Facebook Salvation:  Clearly differentiate the content for each of the platforms you use.  Having a clear Social Media strategy can be a first step to identifying the path. Source: Higher Education Marketing – The 5 deadly sins schools commit on Twitter and how to avoid them
  8. 8. The 5 Deadly Sins Schools Commit On Twitter And How To Avoid Them Slide 8 4. One-way tweets You are only sending news (mostly about your school and your programs) and never actually interacting with your followers. Salvation: Engage with your followers. Community- building is about addressing your students and their issues while trying to have fun with them.  Create public or private lists to manage your followers.  Be useful to your followers: Listen to what they have to say. Answer or help relay their questions. Read here to learn who you should follow on Twitter.  Ask them to help you relay important info and acknowledge their part in your community  Create contests via Twitter or integrate Twitter to your contest initiatives. Source: Higher Education Marketing – The 5 deadly sins schools commit on Twitter and how to avoid them
  9. 9. The 5 Deadly Sins Schools Commit On Twitter And How To Avoid Them Slide 9 5. Silence You have created the account and have been engaging with your community! Then summer came along and you decided to give your Twitter account an extended vacation. Salvation: Create an account only if you are sure to keep it updated.  Twitter loyalty partially relies on your ability to be consistent in your tweeting.  If your account is inactive, your followers will “unfollow” you.  Many schools have a hard time keeping their account updated. If this is the case, ask for the help of your students.  Many of them are eager to work in social media.  You can also count on them to create high-quality content about your school to share on a regular basis. What other sins have you seen committed on Twitter? Source: Higher Education Marketing – The 5 deadly sins schools commit on Twitter and how to avoid them
  10. 10. The 5 Deadly Sins Schools Commit On Twitter And How To Avoid Them Slide 10 What other sins have you seen committed on Twitter? Source: Higher Education Marketing – The 5 deadly sins schools commit on Twitter and how to avoid them
  11. 11. The 5 Deadly Sins Schools Commit On Twitter And How To Avoid Them Slide 11 Questions? 1.514.312.3968 info@higher-education-marketing.com Visit our Website: Higher Education Marketing FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+

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