Keeping Up With Social Media Series – Latest
Changes and What They May Mean For Your College
Slide 1
Latest Social Media C...
Keeping Up With Social Media Series – Latest
Changes and What They May Mean For Your College
Slide 2
1) Facebook’s (Sort O...
Keeping Up With Social Media Series – Latest
Changes and What They May Mean For Your College
Slide 3
 Users have been ask...
Keeping Up With Social Media Series – Latest
Changes and What They May Mean For Your College
Slide 4
 Facebook will enabl...
Keeping Up With Social Media Series – Latest
Changes and What They May Mean For Your College
Slide 5
 Facebook has also b...
Keeping Up With Social Media Series – Latest
Changes and What They May Mean For Your College
Slide 6
 Instagram has also ...
Keeping Up With Social Media Series – Latest
Changes and What They May Mean For Your College
Slide 7
 Many are questionin...
Keeping Up With Social Media Series – Latest
Changes and What They May Mean For Your College
Slide 8
Questions?
1.514.312....
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Latest changes and what they may mean for your college

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Social media platforms are constantly tweaking their layout, terms of services, or features. This HEM series is meant to help you make sense of these changes in a higher ed context to better leverage them for your college’s social media marketing strategy

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Latest changes and what they may mean for your college

  1. 1. Keeping Up With Social Media Series – Latest Changes and What They May Mean For Your College Slide 1 Latest Social Media Changes and What They May Mean For Your College
  2. 2. Keeping Up With Social Media Series – Latest Changes and What They May Mean For Your College Slide 2 1) Facebook’s (Sort Of) Dislike Button 2) Facebook’s New Ads Format 3) Facebook’s Real-time Data 4) Instagram Direct Overview Source: Higher Education Marketing – Keeping Up With Social Media - Latest Changes and What They May Mean For Your College
  3. 3. Keeping Up With Social Media Series – Latest Changes and What They May Mean For Your College Slide 3  Users have been asking for a “Dislike” button for almost as long as the social media platform has been around.  This is not really a button that can be used on pages and profiles, but an emoticon that will remain available only on Facebook Messenger for now. 1. Facebook’s (Sort Of) Dislike Button Source: Higher Education Marketing – Keeping Up With Social Media - Latest Changes and What They May Mean For Your College
  4. 4. Keeping Up With Social Media Series – Latest Changes and What They May Mean For Your College Slide 4  Facebook will enable auto-played video ads on the newsfeed.  Video ads will be about 15-seconds long and they will start playing as soon as they appear on the screen, but in order to hear what is said in the video, users will have to turn on the sound.  Facebook hopes this new feature may engage more people since they won’t have to click on the content.  Very much like Twitter Vine or Instagram, isn’t it?  Does it mean you should start investing more into these short videos?  Yes. Videos should definitely be part of your college’s content strategy. 2. Facebook’s New Ads Format Source: Higher Education Marketing – Keeping Up With Social Media - Latest Changes and What They May Mean For Your College
  5. 5. Keeping Up With Social Media Series – Latest Changes and What They May Mean For Your College Slide 5  Facebook has also been working on helping page admins have a better picture of what is happening to their page.  Stats are now showing real-time data.  Page insights now display metrics such as overview, reach, posts and likes in real-time.  Also, although some people have reported that they have not been able to access such info, Facebook now allows page admins to access info since July 2011 without having to export stats.  Your team will now be able to track the impact of a specific piece of content being shared on Facebook in real-time. 3. Facebook Real-time Data Source: Higher Education Marketing – Keeping Up With Social Media - Latest Changes and What They May Mean For Your College
  6. 6. Keeping Up With Social Media Series – Latest Changes and What They May Mean For Your College Slide 6  Instagram has also added some new features to keep up with the competition of social media platforms such as Whatsapp or Snapchat.  Instagram recently launched “Instagram Direct”, a new feature that allows users to send pictures or videos to individuals they follow or a group (up to 15 people) without it appearing to other users.  If the user doesn’t follow the individual(s), they can still send pictures and videos, but the recipient has to agree to view it before the content is displayed. 4. Instagram Direct Source: Higher Education Marketing – Keeping Up With Social Media - Latest Changes and What They May Mean For Your College
  7. 7. Keeping Up With Social Media Series – Latest Changes and What They May Mean For Your College Slide 7  Many are questioning whether or not Instagram Direct will survive.  They argue that such a drastic move from public sharing to private sharing is not aligned with the way people use the app, and may be detrimental for the Instagram brand down the road.  The feature is brand new, but some marketers have already taken advantage and found a new way to create a special connection with the most engaged customers.  Some use it to create very on-the-spot, “the first 20 people”-type of contests. 4. Instagram Direct Source: Higher Education Marketing – Keeping Up With Social Media - Latest Changes and What They May Mean For Your College
  8. 8. Keeping Up With Social Media Series – Latest Changes and What They May Mean For Your College Slide 8 Questions? 1.514.312.3968 info@higher-education-marketing.com Visit our Website: Higher Education Marketing FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+
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