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10 steps to writing engaging posts for your college's blog

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Here are 10 quick steps to start writing engaging blog posts for your college or university.

Here are 10 quick steps to start writing engaging blog posts for your college or university.

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  • 1. 10 Steps To Writing Engaging Posts For Your College’s Blog Slide 1 10 Steps To Writing Engaging Posts For Your College’s Blog
  • 2. 10 Steps To Writing Engaging Posts For Your College’s Blog Slide 2 1. Pick your topic 2. Pick your keywords 3. Do your research 4. Write, write, write! 5. Add links 6. Add a visual 7. Post your blog post 8. Measure and optimize 9. Share your content on social bookmarking sites 10. Create a newsletter Overview Source: Higher Education Marketing - 10 Steps To Writing Engaging Posts For Your College’s Blog
  • 3. 10 Steps To Writing Engaging Posts For Your College’s Blog Slide 3 1. Pick your topic  Although your blog posts should include news about your programs and what is happening at your school, do not make the same mistake many schools are making by just pushing their content and making their blog a blatant marketing tool that only serves the Marketing department. Source: Higher Education Marketing - 10 Steps To Writing Engaging Posts For Your College’s Blog
  • 4. 10 Steps To Writing Engaging Posts For Your College’s Blog Slide 4 1. Pick your topic  Whether your career college specializes in dentistry or your community college is reputed for its business programs, make sure your posts are useful to students and prospects:  news about:  the industry  community partners  alumni succeeding Source: Higher Education Marketing - 10 Steps To Writing Engaging Posts For Your College’s Blog
  • 5. 10 Steps To Writing Engaging Posts For Your College’s Blog Slide 5 1. Pick your topic  Create a list of blog topics.  Your posts can be news-based or more research-based, but they have to be relevant.  Listen to your current students to learn about what is on their minds, and what may attract other students to your school.  Use an editorial calendar to help you define monthly themes and make content creation and coordination easier within your team. Source: Higher Education Marketing - 10 Steps To Writing Engaging Posts For Your College’s Blog
  • 6. 10 Steps To Writing Engaging Posts For Your College’s Blog Slide 6  Using tools like Google Analytics will allow you to see how your college or university ranks in respect to specific keywords.  It also shows you variants of your keywords that are being used online and for which you can choose to try and rank. 2. Pick your keywords Source: Higher Education Marketing - 10 Steps To Writing Engaging Posts For Your College’s Blog
  • 7. 10 Steps To Writing Engaging Posts For Your College’s Blog Slide 7  Keep in mind that keyword ranking is dependent on several different factors (SEO, PPC, and web development).  Be sure you use keywords important to you in each of your posts and that they appear in the anchor text of the link. 2. Pick your keywords Source: Higher Education Marketing - 10 Steps To Writing Engaging Posts For Your College’s Blog
  • 8. 10 Steps To Writing Engaging Posts For Your College’s Blog Slide 8  The goal of a college or university blog should be: to present unique perspectives on matters of interest  Your research will help you determine:  what has already been written on the topic  what you can add to it  gather useful references for your posts (with these you can create links in your blog) 3. Do your research Source: Higher Education Marketing - 10 Steps To Writing Engaging Posts For Your College’s Blog
  • 9. 10 Steps To Writing Engaging Posts For Your College’s Blog Slide 9 4. Write, write, write  Blog posts do not have to be a specific length, but typically you should aim for your posts to run between 500 and 700 words.  For the form and structure, here are a few tips to keep in mind: Source: Higher Education Marketing - 10 Steps To Writing Engaging Posts For Your College’s Blog
  • 10. 10 Steps To Writing Engaging Posts For Your College’s Blog Slide 10 4. Write, write, write  Craft a key-rich title that will pique your reader’s curiosity:  a question, an intriguing statement about their industry,  something most of your students are doing wrong (3 Deadly Sins of College Freshmen),  or are doing well (5 Secrets of Successful Chiropractic Students).  Make your points scannable: Make it easy for your readers to know what the article is about. Source: Higher Education Marketing - 10 Steps To Writing Engaging Posts For Your College’s Blog
  • 11. 10 Steps To Writing Engaging Posts For Your College’s Blog Slide 11 4. Write, write, write  Optimize your blogs for search engines crawlers : Your blogs have a secondary, but just as important, audience to satisfy: search engine crawlers. Optimizing your blog posts will help search engines position your content.  Call to action: Make sure you end each of your posts with a call to action. Invite your readers to comment and interact with you. “Tell us what you think about…” is a good way to start conversation. Source: Higher Education Marketing - 10 Steps To Writing Engaging Posts For Your College’s Blog
  • 12. 10 Steps To Writing Engaging Posts For Your College’s Blog Slide 12 5. Add links  Your blog posts should include 2 or 3 links:  1 should be an entering link (going to one of the main pages of your website).  the others can be external links.  Some posts will demand more links than others, but try to hover around a maximum of 1 link for every 200 words. Source: Higher Education Marketing - 10 Steps To Writing Engaging Posts For Your College’s Blog
  • 13. 10 Steps To Writing Engaging Posts For Your College’s Blog Slide 13 6. Add a visual  Make sure each post is visually appealing.  You can find great visuals online or create your own.  Pixlr (http://pixlr.com) is one of the tools we use regularly. Source: Higher Education Marketing - 10 Steps To Writing Engaging Posts For Your College’s Blog
  • 14. 10 Steps To Writing Engaging Posts For Your College’s Blog Slide 14 7. Post your blog post  Always fill in the category, description, tags and meta-tag sections on the Dashboard.  The more fields you are able to fill, the better it will be for SEO. Source: Higher Education Marketing - 10 Steps To Writing Engaging Posts For Your College’s Blog
  • 15. 10 Steps To Writing Engaging Posts For Your College’s Blog Slide 15 8. Measure and optimize  As with any marketing activity, measuring is key to knowing what works and where to make tweaks.  Google Analytics metrics will help you see which posts are most popular and what your audience really cares about. Source: Higher Education Marketing - 10 Steps To Writing Engaging Posts For Your College’s Blog
  • 16. 10 Steps To Writing Engaging Posts For Your College’s Blog Slide 16 9. Share your content on social bookmarking sites  Social bookmarking is a great way to give visibility to your blog posts while building links.  All you need is to create an account for your school on social bookmarking sites and share your content there.  Stumble Upon, Reddit, and Delicious are some of the examples.  Find those where your students are, Share with them, follow them, and respond to their comments. Source: Higher Education Marketing - 10 Steps To Writing Engaging Posts For Your College’s Blog
  • 17. 10 Steps To Writing Engaging Posts For Your College’s Blog Slide 17 10. Create a newsletter  After a few months of blogging, depending on your posting frequency, you will be able to set up a newsletter.  A newsletter is a great way for your college or university to stay in the minds of prospects, future students, etc.  The more interesting content you have to share, the more you can pluck out for your newsletter.  You can add a button to have all people who stay on your blog long enough to sign up for your newsletter. Source: Higher Education Marketing - 10 Steps To Writing Engaging Posts For Your College’s Blog
  • 18. 10 Steps To Writing Engaging Posts For Your College’s Blog Slide 18 Have you been blogging for your school? Please share any tips to make posts more engaging and more visible! Source: Higher Education Marketing - 10 Steps To Writing Engaging Posts For Your College’s Blog
  • 19. 10 Steps To Writing Engaging Posts For Your College’s Blog Slide 19 Questions? 1.514.312.3968 info@higher-education-marketing.com FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+ Visit our Website: Higher Education Marketing