Social Entertainment
Introductions Alex St. John, President & CTO of hi5.com Founder WildTangent Inc. TheSaint for CPU and Maximum PC Magazine ...
<ul><li>14 th  most trafficked site on the Internet by page views according to comScore </li></ul><ul><li>~50 million mont...
Confused About Social Gaming?
Social Media Games Aren’t Social!
It’s Zynga’s World, You’re Just Living In It Source: AppData, February 2010 Top 200 App Developers on Facebook by MAUs 233...
5 Years Hence A public utility for sourcing audience Another online game publisher
Social Media games are really about a revolution in how consumers are rewarded/compensated for referring a game and for be...
Nightclub Church Social Becoming a Social  Entertainment  “Venue” We want to be this Not this
Games & Interactivity are “Native Media” at hi5 <ul><li>hi5 will support both OpenSocial and Facebook® compatible games </...
The  New  API’s <ul><li>Games will be able to embed themselves directly into user profile pages </li></ul><ul><li>Games wi...
The  New  Game Developer Program!
What We’re Offering Social Game Developers <ul><li>Promotion  – Active, collaborative promotion across hi5 site and audien...
To Qualify <ul><li>Must  NOT  make sucky games </li></ul><ul><li>Titles must be nearly complete </li></ul><ul><li>Flash or...
Our Early Partners Winner of GamesBeat 2009 “ Who’s Got Game?” Dave Long CEO & Co-Founder Creators of The Agency Matt Wils...
 
 
Conclusion http://developer.hi5.com We’re looking for a few talented partners to work closely with to define the hi5 socia...
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hi5 GDC 2010 Presentation: "Getting Your Game on hi5: : Announcing hi5's Game Developer Program"

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hi5's President & CTO, Alex St. John, provided this presentation at GDC 2010 in San Francisco.

Session Description
A huge global audience of over 50 million monthly visitors, a virtual currency supporting over 60 payment methods worldwide, a dedicated game portal, automatic game installs, super-charged viral channels, and collaborative game promotion - just some of the things hi5 offers game developers. hi5 is the largest social media site dedicated to gaming and entertainment. We make money with our partners, not from our partners. hi5 is launching a new Game Developer Program at GDC. Come learn more about how your game can go global in this informative, hands-on session - talk to engineers, marketing and business development all in one place.

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hi5 GDC 2010 Presentation: "Getting Your Game on hi5: : Announcing hi5's Game Developer Program"

  1. 1. Social Entertainment
  2. 2. Introductions Alex St. John, President & CTO of hi5.com Founder WildTangent Inc. TheSaint for CPU and Maximum PC Magazine Evil Microsoft Mastermind Behind DirectX
  3. 3. <ul><li>14 th most trafficked site on the Internet by page views according to comScore </li></ul><ul><li>~50 million monthly uniques worldwide </li></ul><ul><li>Send ~100m emails/day </li></ul><ul><li>Localized in 50 languages </li></ul><ul><li>Virtual currency with over 60 payment providers in 30 currencies </li></ul>About hi5
  4. 4. Confused About Social Gaming?
  5. 5. Social Media Games Aren’t Social!
  6. 6. It’s Zynga’s World, You’re Just Living In It Source: AppData, February 2010 Top 200 App Developers on Facebook by MAUs 233M MAUs <ul><li>And the long tail keeps going… </li></ul><ul><li>212 Developers with 100-500K MAUs </li></ul><ul><li>772 Developers with 10-100K MAUs </li></ul><ul><li>31,036 Developers with 0-10K MAUs </li></ul><ul><li>“ Over 1 million” developers total! </li></ul>You Are Here
  7. 7. 5 Years Hence A public utility for sourcing audience Another online game publisher
  8. 8. Social Media games are really about a revolution in how consumers are rewarded/compensated for referring a game and for being great content Are You the Customer or the Content?
  9. 9. Nightclub Church Social Becoming a Social Entertainment “Venue” We want to be this Not this
  10. 10. Games & Interactivity are “Native Media” at hi5 <ul><li>hi5 will support both OpenSocial and Facebook® compatible games </li></ul><ul><li>Acquisition of Big Six to enhance commerce platform </li></ul><ul><li>Announcing new APIs to enable games to integrate more directly with the social media experience </li></ul><ul><li>Launching a new Game Developer Program </li></ul>
  11. 11. The New API’s <ul><li>Games will be able to embed themselves directly into user profile pages </li></ul><ul><li>Games will be able to persist high scores and achievements on user profile pages </li></ul><ul><li>Games will be able to be able to unlock and export gifts via the hi5 gifting engine </li></ul>
  12. 12. The New Game Developer Program!
  13. 13. What We’re Offering Social Game Developers <ul><li>Promotion – Active, collaborative promotion across hi5 site and audience </li></ul><ul><li>Monetization – Startup-friendly revenue share terms </li></ul><ul><li>Payments – Integration to global virtual currency with 60 payment methods </li></ul><ul><li>Technical Platform – OpenSocial and Facebook compatible APIs; technical assistance with testing, optimizing and localizing games </li></ul>
  14. 14. To Qualify <ul><li>Must NOT make sucky games </li></ul><ul><li>Titles must be nearly complete </li></ul><ul><li>Flash or Java based </li></ul><ul><li>Focus on great addictive game play </li></ul><ul><li>Integrate well with our site and payments platform </li></ul><ul><li>Be willing to give hi5 a period of launch exclusivity </li></ul><ul><li>Be willing to work closely with our engineers and marketing team to ensure great content integration and success! </li></ul>
  15. 15. Our Early Partners Winner of GamesBeat 2009 “ Who’s Got Game?” Dave Long CEO & Co-Founder Creators of The Agency Matt Wilson Founder & Director of Development Exclusive launch on hi5 Steve Victorino President & COO
  16. 18. Conclusion http://developer.hi5.com We’re looking for a few talented partners to work closely with to define the hi5 social gaming experience

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