Internet usage and video online portal in Vietnam

1. Presented by: HIEN NT – 03/2013
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2. Internet figures in Vietnam: 2010-2013
 54% of Vietnam’s population is under age 30
 25% of Vietnam’s population is under age 15
 66% use internet everyday (Source: Cimigo)
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3. INTERNET USAGE IN VIETNAM
Service package
Type Upload Download
ADSL 512 Kbps 3,072 Kbps
VDSL 1-3Mbps 12-18Mbps
FTTH 25-66Mbps 25-66Mbps
Triple play 1.024Mbps 8.192Mbps
 Total broadband subscribers (xDSL): 4,2 million
household (VNNIC)
 Total internet user: 31 millions
Network speed:
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4. Development trend from 2013 to 2015
Metabolic processes
ADSL -> ADSL2 -> FTTx (Fiber to the x)
FTTH subscribes
 Viettel
 20.000 node of fiber network
 3 millions FTTH customers national wide
 FPT
 38 provinces in Vietnam
 VDC
 11.8 3 millions FTTH customers national wide
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5. Technical requirements for SD/HDTV service (H264)
 Most of the current ADSL subscribers only
respond to poor quality HD. Good enough for SD
Average speed: 600-700Kbps
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Source: http://blog.radvision.com

6. Technology being used in Vietnam
IPTV (FPT, VDC, Viettel are using)
 It should have its own broadband network to ensure speed of
service requirements
OTT (Netflix)
 Running on existing IP networks
 Quality of service changes due to quality of network
 Using adaptive rate streaming CN
 Quality Assurance: Increasing CDN, combined with the
network
Other potential technologies
 P2P IPTV (Uvision.vn)
 High quality service based on IP network
 Leveraging broadband users
 Limitations: Not yet tested
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7. Top video sites in Vietnam
Video sites from Telcos
 IPTV (FPT: iTV, VDC: MyTv …)
Video sites of CPs (Content Providers)
 Streaming:
 Phim.soha.vn
 Clip.vn
 Tv.zing.vn
 Megafun.vn
 Xoai.vn
Live streaming (multicasting): VTC (vtc.com.vn)
Others
 Xemphimonline.com
 Thegioiphim.com
 Anyphim.com
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8. 8

9. MyTV – VNPT
Services http://www.mytv.com.vn/
Basic service Others
- Online Television
- Video on demand
- Film
- Archive
Pay by categories
Set top box
 HD: 1.964.000đ
 SD: 1.100.000đ
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Music/ MOD
Karaoke
Live TV
Games
Photo sharing

10. MyTV – VNTP
 Subscription development
 End of 2011: 60o.ooo
 2012: 1 million
 Technical infrastructure
 IPTV
 Bandwidth (75% market share national wide)
 Difference (vs. Cable TV)
 Lock program that is not suitable for children under 16
 Save favorite content
 Play games
 Karaoke
 SMS
 Video call
 Web
www.avg.vn 10

11. Top video site service
Clip.vn Megafun.vn Vtc.com.vn Tv.zing.vn
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Type of content User
generate
content
CP CP
Service VoD VoD/Live VoD/Live VoD
Price High High High High
Revenue come
from
-Advertise
- Mobile TV
Advertise Advertise Advertise

12. Internet usage in Vietnam
 Sources: MIC & Cimigo
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Year
Internet
user/ total
population
Internet user
(Million)
Developme
nt rate
Internet user
in the urban
area
(Millions)
Internet user who
watch video online at
lease once a month
(Millions)
2011 34% 29.81 11.24% 17.89 5.72
2012 38% 33.16 11.24% 19.90 6.37
2013 41% 36.89 11.24% 22.13 7.08
2014 46% 1.03 11.24% 24.62 7.88
2015 50% 45.64 11.24% 27.39 8.76

13. 13
1 TYPE OF ONLINE
PLATFORM EXPLANATION
PRODUCT/SERVICE/
BUSINESS MODEL
1 SMB2C (Small business 2
Customers)
Business enterprise selling goods and
services directly to customers (Eg: Yahoo,
Amazon, Shopify …)
Foods, clothing, cosmetics,
automobiles and other FMCG
services
2 C2C (Customers 2
customers)
Provide platform for customer sales to
other customers (Ad pages, e-commerce
sites such as ebay, career builder …)
Electronics, real estate, head
hunters, jobs recruitment …
3 B2B (Business 2 business) Provide platform for Business enterprise
to networking and look for partners,
business opportunity …
Online Advertising, shop online,
Share revenue (%) from each
transaction
4 News portal E-newspaper, news portal (VnExpress, AP,
BBC)
Online Advertising, Selling
Content
5 Social/ Community Social media network, community (FB,
G+, Zingme, Youtube…)
Online Advertising, fan page,
shop online, game online
6 Payment gateway Build payment infrastructure for online
portal. Payment gateway integration (Eg:
Banknet, Paypal, Smartlink …)
Share revenue (%) from each
transaction
ONLINE PORTAL

14. THANK YOU
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About author:
Nguyen Thu Hien – Mobile and online expert
Member of:
Mobile Monday Vietnam,
Vietnam Marketing Communication
Community (VMCC)
Vietnam Creative Enterprise (VCE)
 Vietnam adnetwork and agency community
Digital Content Vietnam
Email: nguyenthuhien.pr@gmail.com
Mobile: +84 904 939632
https://www.facebook.com/hhm207