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If You Can’t Change The Patron,  Change The Library Brian Herzog, Chelmsford (MA) Public Library
What I’m Not… ,[object Object]
What I’m Not… ,[object Object]
Ways to Rethink Reference ,[object Object],[object Object],[object Object],[object Object]
What We’re Doing ,[object Object],[object Object],[object Object]
[object Object],Rethinking Reference – Part 1
Before Photos
Before Photos
Before Photos
[object Object],[object Object],[object Object],[object Object],Revamp & Repurpose
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Revamp & Repurpose
[object Object],[object Object],[object Object],[object Object],Revamp & Repurpose
[object Object],[object Object],[object Object],[object Object],Revamp & Repurpose
[object Object],[object Object],[object Object],[object Object],[object Object],Revamp & Repurpose
[object Object],[object Object],[object Object],Revamp & Repurpose
[object Object],[object Object],[object Object],[object Object],[object Object],Revamp & Repurpose
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Revamp & Repurpose
After Photos
After Photos
After Photos
After Photos
Before & After Photos Before After
Revamp & Repurpose New Study Rooms Built
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Revamp & Repurpose
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Revamp & Repurpose
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Revamp & Repurpose
[object Object],Rethinking Reference – Part 2
Mobilize the Library Website ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mobilize the Library Website ,[object Object],[object Object],[object Object]
Mobilize the Library Website ,[object Object],Pros? Cons? Looks and sounds cool! Are you cool enough to support it? Easy-access icon on main screen  Patrons must find and install it – and it must work with their (meaning every!) phone You can build it yourself Takes “advanced programming skills” (C, C#, C++, Objective-C, Java, etc.) You can buy one/hire someone to create it Takes money
Mobilize the Library Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobilize the Library Website ,[object Object],Pros? Cons? Gets library into the mobile world quickly Can’t say, “we have an app!” Works on any phone with a browser Patrons must remember to look for you Easy to update content Your catalog still might suck You can build it yourself Might look like you built it yourself You can buy one/hire someone to create it Takes money
Mobilize the Library Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobilize the Library Website ,[object Object],[object Object],[object Object],[object Object]
Mobilize the Library Website ,[object Object]
Mobilize the Library Website ,[object Object],[object Object],[object Object],[object Object]
Mobilize the Library Website ,[object Object],[object Object],[object Object],[object Object]
Mobilize the Library Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobilize the Library Website ,[object Object],[object Object],[object Object]
Mobilize the Library Website ,[object Object],[object Object],[object Object]
Mobilize the Library Website ,[object Object],[object Object],[object Object]
Mobilize the Library Website ,[object Object],[object Object],[object Object]
Mobilize the Library Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobilize the Library Website ,[object Object],Failsafe Link
Mobilize the Library Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobilize the Library Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobilize the Library Website
Mobilize the Library Website
Rethinking Reference – Part 3 ,[object Object]
Rethinking Reference – Part 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Microfilm Obituary Index
Microfilm Obituary Index
Microfilm Obituary Index
Microfilm Obituary Index
Microfilm Obituary Index
Microfilm Obituary Index
Microfilm Obituary Index
Microfilm Obituary Index
Microfilm Obituary Index
THANK YOU SwissArmyLibrarian.net/talks/nhla11 [email_address] ,[object Object]

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Rethinking reference

Editor's Notes

  1. SO PLEASE ASK QUESTIONS
  2. This is actually three intertwined projects
  3. Dewey is by librarians and for librarians
  4. Last two bullets = 20-40% of the ref collection
  5. This is all based on Steve Butzel’s mobile website for the Portsmouth Public Library, which in turn was built on NYPL
  6. I don’t have a cell phone
  7. The gap between these two is becoming smaller
  8. Don’t replicate your entire website – just the content mobile patrons want
  9. HOURS & DIRECTIONS
  10. UPCOMING EVENTS
  11. ASK US Need to include link to 24x7 chat reference service
  12. PURCHASE SUGGESTION
  13. CATALOG
  14. TEST TEST TEST TEST
  15. STATS
  16. AVERAGE ~20/day
  17. STATS
  18. Lots of ways to do this – using flickr for access to photo/postcard collections Vendors (like Gale) doing this with selling ebook versions of print reference
  19. 10 months