Ring, Text and Money

GreenSMS (Ring, Text and Money) Hernán Pablo Nadal Greenpeace Argentina October 2008 [email_address]

Mobile MKT Common MKT Others non profit organizations integradoras Mobile Company Greenpeace Argentina Green SMS + mobile phone Guerrilla MKT

GreenSMS V1.0: Features
Message Sending
To send SMS to individual users, groups of users or to all users of the database.
Message Management
Sorting : To order text messages per date of reception, subject, number of cellular, name, last name or email.
Folders : To create folders to order the received messages.
Rules : To create automatic rules so that the received messages are ordered previously according to defined keywords.
Contact Management & Shipment Groups
Edit data of users, folders and groups of ready shipment
Import/export list of contacts.
Search : within the base of contacts SMS.
Groups of Shipments : Create or delete groups of shipments.
Delete contacts (individual or groups)
To delete folders
Security
To backup the hole system.

GreenSMS V1.2: Features (1)
Personalization of SMS (any field of the database)
Group Shipment of SMS Without Restrictions
This option allows the user to carry out a selection of contacts (being able to be this individual or multiple one) and to carry out the shipment of a text message to be created for this opportunity.
Custom Exportation
This option allows the user to export the existing database. Selective exportation is also possible: the user can select among different options such as Contacts, Messages or Groups .

GreenSMS V1.2: Features (2)
Database Restoring
This feature allows the user to restore the database to any previous exported data. This option can be done as many times as neccesary.
Custom Recovery & Restoring
This option allows the user to set a max limit of records to be showed by the application.

GreenSMS: Snapshots
Mailbox

GreenSMS: Snapshots
Contacts

GreenSMS: Snapshots
Message Folders

Mobile Activism
How do we build the mobile activist database?
From our supporter´s info from our Friends´s database.
Supporter´s Magazine´s Insert.
Offline Activities.
Website
Cyberactivist´s database

Supporter Magazine´s Insert
We requested our supporters to send us a SMS with the word “Greenpeace”
New Mobile Activists: 1674

Supporter´s Contest.
The supporters were asked to tell them friends to send us a SMS with the word “GP” followed by their supporters number. I.E. “GP 13232”
Prize: a Greenpeace vest

Spread the Word
The supporters were asked to stick the posters in public places as shops, schools, pubs.

Poster Media
Size: 60 x 85 cm
Located inside bars and restaurants
New mobile activists: 45

Member Get Member
Message :
Soy Juan Villalonga d Greenpeace.Necesitamos ser mas para detener las Papeleras!Enviame un Mensj d TXT c/3 celulares d amigos para ponerlos en accion. Ayudame
Message (translation):
Im Juan Villalonga from Greenpeace. We need to be more to stop Pulp Mills. Send me a SMS with 3 cells numbers of your friends to start them up. Help me.
The message was sent using the name of Juan Villalonga, our political director, recognized in Argentina.
We use typical SMS language.
The message is a “call to action” against Pulp Mills.

Member Get Member
Results
1st Part:
Sent: 220
Errors: 6
SMS to Greenpeace:48
2nd Part:
Sent: 5000
Errors: 70
SMS to Greenpeace:1522
13 new supporters (1 MGM)
2 Upgrades
New mobile Activists: 4109

Offline Activities
Artic Sunrise in B.A.
Staff and volunteers getting information of visitors.
New Mobile Activists: 365 (Checked)

Offline Activities
U2 concerts.
Staff and volunteers getting information of visitors.
New Mobile Activists: 467 (checked)

Website
Small text ad in our cybercenter menu.
New Mobile activists (1 Month): 232

Cyberactivists
In each cyberaction we ask for cellphone and land telephone number.
Optional Information
65 % of the cyberactivists completed this information

Flashmob SMS
Message :
“ URG: Soy Fabi Cantilo. Hoy a 17 hs. Recital gratis x Papeleras en el barco de Greenpeace. Puente Dique 2 Pto Madero. Este msj es tu entrada. Veni aunke llueva.”
Translation :
“ URG: I’m Fabiana Cantilo. Today 17hs. Free Concert for Pulp Mills in the Greenpeace´s Ship. Brigde 2 Pto Madero. This Message is your ticket. Came allthough rain.”

Flashmob Clarín “ As part of the Pulp Mills campaign, Fabiana Cantilo, made a surprise concert in the warehouse of the Greenpeace ship. Her voice was listened by 200 people summoned by SMS to their cellphones. While she is fighting by noble causes , she waits the Gardel Prizes.” Diario Clarín

Overall Results

Zero Waste Campaign

First Sending
Text (translation)
“ URGENT: call right now to the legislator Jorge Giorno to 4338-3028/3215 and ask him to approve Zero Waste’s Law. We count on your help .”
Results
Send: 691
Errors: 7
SMS to Greenpeace: 72

Second Sending
Text (translation)
“ URGENT: call again to the legislator Jorge Giorno to (011)4338-3028 and demand him to approve Zero Waste´s Law. Your phone call is fundamental . Greenpeace.”
Results
Send: 807
Errors: 8
First Upgrade ( spontaneous ) : A 66 years old supporter doubled his donation: from $10 to $20

Third Sending
Text (translation)
“ Another Greenpeace’s Victory : Zero Waste Law was approved last night . Thanks a lot for your support! Greenpeace Argentina ”
Results
Send: 1422
Errors: 22
1 Upgrade. From $5 to $10
2 New Supporters. (1 member get Member)

Success!

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Ring, Text and Money

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