A seasoned professional with more than twelve years of professional experience in Brand Marketing, Events and promotions ,Trade marketing ,Vendor management , Team management , Marcom , Retail rollout Sellout operations held profiles in various organizations ,using skills like GTM planning, Launch ,Customer insights , Merchandizing ,Branding in-shop on shop GSB front lit backlit , design and creative ,POSM production and execution , Social media marketing ,press release , Campaign management ,Telecom -Operator business ,mobile handset sellout operations -SOP, stock audit, cash and stock reconciliation ,staffing hiring and training . I enjoy working in a high energy and high performance work environment. I have worked on and learned a great from several very interesting projects.
I am excited by the prospect of working in your organization.
I have enclosed my resume for your review. I would like the opportunity to meet and share more about the skills and experience and the ways in which I can contribute to the team. Thank you for your consideration.
regards
Hemanth kumar J D
9738199330
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Hemanth Kumar J D
1. Hemanth Kumar J D
Contact number: 9738199330 / 9916077999 E-Mail : hemikumar@gmail.com linked in : Hemanth
Kumar
Consummate professional seeking management position in Marketing operation / Trade marketing with
leading
Organization of repute preferably in Telecom, Retail, Consumer durables sector
A seasoned professional with over 12 years experience in
~ Marketing Operations ~ Key account management ~ Trade Marketing
~ POS &Merchandising ~ launch ~ Event management
~ Budget ~ Events and Promotion ~ Brand management
~ Retail operation ~ Recruitment ~ Training and development
~ Mobile device sales ~ Mobile Operator sales ~ Team management
•Pursuing MBA –Marketing KSU open university
•Pursuing Certified Brand professional from V skill ( Govt of India certification )
•Hands on experience in GTM planning and launch , charting out business strategy to enhance business volumes
•Skilled in handling retail rollout , competitor & market analysis , target marketing
•Expertise in developing & implementation of promotional plans and handling communication for brands including
all above the line and below the line activation
•An effective communicator & a team leader with analytical , problem solving & organizational abilities
•Managing marketing function like GTM ,budget, design ,production and execution of POSM, vendor management
•Supervising launch ,events ,promotions , brand visibility in market ,execution of ISB/GSB and other brand
elements
•Develop marketing strategy to build consumer preference and drive volume , evaluate marketing budgets
periodically
•Conduct competition mapping and provide key information to respective stake holders to improve business
•Conceptualization brand activation and driving sales and preparing management level reports and brand
performance
•Executing new and extension of existing line up products
Branch Marketing Manager Sept 14” ~Oct15”
Key Result Areas:
• Channel marketing, Increase visibility accounts 200 MR outlets - Reliance Digital ,Croma ,Ezone ,Jumbo and
Metro
•Regional budgeting for BTL ISB GSB ,creation of EO’s ,PR’s and bill approval
•Interact with respire chain marketing for excursion of BTL exclusive branding GSB ISB initiatives to maximize
brand
Profile Summery
Areas of Expertise
Organizational experience
2. visibility and there by improve sellout
•Vendor management, execution of activity , short listing of promoters and training to meet management business
Objectives
•Planning and execution of exclusive brand fixture and product stacking to improve promotional activity in store
and on
ground activation
•Supervision - POS tracking ,execution & reporting
•Supporting to achieve business objectives of the branch & region with tactical initiative and campaign Ensuring
roll out
of national level initiatives in the region as per guidelines and timelines
Achievements
•Well appreciated in executing branding challenge to drive ISB visibility across all five states Dec 14”
• Appreciated by management for executing customized AC learning wall fixtures to improve AC sellout across 78
Reliance digital counter in span of 40 day across south India July-Aug 15”
Assistant Manager -Karnataka Dec 2008 ~Sept 2014
Key Result Areas:
• Rollout of twenty COCO across Karnataka
• Trade engagement activity resulted in growth of 30% business growth
• SPOC for all COCO ,Modern trade & APP and other key channel BTL activation
• Production & execution of POSM across Karnataka
• Tracking various VAS, Talk time and rate cutters and reporting
• Customer insights on monthly basis to understand customer paint points to give inputs to respective on
boarding ,Vas
• Product launch /extension of product ,BTS -town launch
• Brand management execution of GSB.ISB & jumbo signage’s ,radio spots ,press release ,media release ,website
• Review SOV and TOMA scores and take corrective measures to increase brand awareness
• Drive new product , special schemes , cell site launch awareness across trade partners handle launch of new
products –PR,MR & Social media ,Sponsorship and institutional alliance to drive sellout
Achievements
•Bravo award thrice – product launch of PI24,execution of guest lecture CBH in two colleges ,College activation of
Q3 10”
• Pat on the back for initiating trade engagement activity
•Special award for driving brand visibility in district HQ across Karnataka – jumbo signage ,wall painting and sun
pack
3. RPG Cellucom Cluster In charge Bangalore July 2007 ~ Dec 2008
Key Result Areas:
•To drive sellout operation across Bangalore COCO’s
•Indenting, vendor management ,team management ,training ,recruitment ,SOP ,store P&L ,driving BTL activation
Achievements
•Recognized as the best cluster in charge across South India for achieving 1Cr turnover in the Q2 08”
Store manager Sept 2005 ~ July 2007
Key Result Areas:
•To drive sellout operation in store
•Indenting, team management ,training ,recruitment ,SOP ,
Achievements
•Appreciated for rolling out support five across Bangalore
•Achieved 100% in the first month of store launch
Sangeetha Mobiles Store manager Jun 2003 ~ Sept 2005
Key Result Areas:
•To drive sellout of mobile handsets GSM & CDMA, post paid & prepaid SIM ,direct customer management ,achieve
store target
•Indenting ,team management ,training ,recruitment ,SOP ,store P&L ,driving customer loyalty program
Achievements
•Certificate for Reliance CEO for achieving 1000 handset sellout in a month
•Well appreciated for achieving target Jun 2004
•Promoted as Store Manager July14”
Personal Information
Father: M J Deenabandhu
Postal address: #K 28 , 12 cross,19 B Main 1st
Block Rajajinagar Bangalore 560010
Marital status: Married
DOB : 16/Sept/1979