31. “Any paid form of non personal communication of ideas , goods or services by business firms identified in the advertising message intended to lead to a scale immediately or eventually”
34. Necessary information is furnished to salesman, dealers and customer about the product. The printed word is manufacturer’s guarantee.
35. It creates a feeling among the executives and administrative staff that they are working in a company having public response.
36. The worker of the company of a well advertises goods feel themselves secured. It means steady work and consequent prosperity. There is a feeling in the minds of workers that their jobs are permanent and are likely to be promoted.
37. It helps the company to secure better employees, executives, salesmen and workers3.8 Objectives<br />The purpose of advertising is nothing but so sell- a product, a service or an ideal the real objectives of advertising is effective communication between producers and consumers. The following are the main objectives of advertisings<br />3.8.1 Preparing ground for new product:<br /> Advertisement may be used for introducing a new product in the market. New product needs introduces because potential customers have never used such product earlier and the advertisement prepares a ground for the new pro