Final workshop of the Pacinno Story programme. An overview of storytelling for investment pitches.

1. What’s in a pitch? that which we call a pitch
by any other name would suck as much.

2. Tell me a story
and I will be yours.

4. We have everything we need.
So we buy what we want.

5. What we want
is determined by what we believe.

6. VCs do not invest in your startup.
They invest in your story.

7. A great story
is true.

8. A great story
makes a promise.

9. A great story
is trusted.

10. A great story
appeals to the senses.

12. The secret

13. Your audience’s worldview got here
before you did.

14. People only notice the new.

15. Tell stories you believe.