About I help people understand two things. One: that they have a choice about the words they use when they write for work. And two: that the simplest and most natural way of saying things is almost always the best. Good words make for better business.
As creative director, I steer our brand strategy and tone of voice development and help bring this to life through guidelines, copywriting and training. We show our clients how to sound like real (even likeable) human beings when they write, instead of faceless corporations. And they love us for it.