Thanks to everyone that attended this webcast. I also want to thank our partner, Demand Metric, for a great presentation and demo. The Association of International Product Marketing and Management (AIPMM) is the hub of all things product management. It is where product professionals go for answers. It is the world's largest professional organization of product managers, brand managers, product marketing managers, and other product professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape. AIPMM's Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®) programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing staff is operating at a high competency level. AIPMM offers private training courses that prepare product management teams to take the CPM® and/or the CPMM® certification exam(s). The Association of International Product Management and Marketing (AIPMM) has partnered with Demand Metric to provide AIPMM Premium Level members access to premium level productivity enhancing tools from Demand Metric content library worth $497.00. This presentation describes the productivity enhancing benefits of AIPMM premium level membership. John Follett and Jerry Rackley from Demand Metric discuss the Demand Metric arsenal of 350+ marketing tools and templates that distill best marketing practices into consultant-grade resources to speed ability to complete strategic marketing activities. This discussion is for prospective and current AIPMM members who are looking for best-in-class tools to increase their productivity. About the Speakers Jerry Rackley joined Demand Metric in October 2011 as Vice President of Marketing & Product Development. He began his 28-year marketing career at IBM, and his work record includes experience in the technology and financial services sectors. John Follet is Chief Analyst for Demand Metric. He makes sure that everything works, clients and partners are happy and new product gets out the door. Contact Hector Del Castillo at linkd.in/hdelcastillo for more information about AIPMM membership, certification courses in your area, or how to prepare to take a certification exam.

1. AIPMM
www.aipmm.com
13 July 2013
© AIPMM 2012

2. Tweet About Us!
AIPMM: @AIPMM
ProdMgmtTalk: #ProdMgmtTalk
Demand Metric: @DemandMetric
© AIPMM 2012

3. © AIPMM 2012

4. Community Certification
Subject Matter Experts & Like-Minded Peers to ask Certification can help to improve both
questions organizational performance and individual
career aspirations as part of a managed skills
development approach.
Connections Content
Connecting our members through multiple social media Hundreds of practical templates, examples, and information
networks extends our reach
© AIPMM 2012

5. Why Our Members Join
• Network with experts
and thought leaders
• Learn best practices,
proven strategies and
methodologies
• Expand their knowledge
and soft skills.
• Sharpen their leadership
and influential skills
• Validate their expertise
with internationally
recognized certifications.
• Obtain tools to enhance
their productivity
© AIPMM 2012

6. AIPMM Certifications
AIPMM offers globally recognized certifications:
• Certified Product Manager (CPM®)
• Certified Product Marketing Manager (CPMM®)
• Agile Certified Product Manager (ACPM®)
• Certified Innovation Leader (CIL®)
• Certified Brand Manager (CBM®)
Source: Validate Your Expertise
© AIPMM 2012 6

7. Why Get Certified
• Bestows internationally recognized credential
• Enhances opportunities for career advancement
• Improves your earning potential
• Validates your expertise regarding best practices
• Grants mark of distinction that sets you apart
• Connects you with experts and thought leaders
• Demonstrates commitment to your profession
Source: All About Product Management Certification Webcast, Jun 2010
© AIPMM 2012

8. AIPMM Product Lifecycle Framework
Phase Gate
Source: © 1998-2012, AIPMM, All Rights Reserved.
© AIPMM 2012
8

9. What is ProdBOK®?
1. The AIPMM Body of Knowledge, which will be
published at the end of 2012
2. A widely accepted set of strategies,
methodologies, concepts, terms and activities
that make up the product management and
marketing domains, as defined by AIPMM
3. Applies to any product or portfolio across
industries throughout each phase of the product
life cycle
© AIPMM 2012

10. FEATURED PRESENTATION
© AIPMM 2012

11. About Today’s Speakers
Jerry Rackley, Vice President of Marketing &
Product Development
John Follet, Chief Analyst
© AIPMM 2012

12. TODAY’S AGENDA
Member Orientation:
 Who is Demand Metric?
How to extract every drop of
value from your membership.  AIPMM Partnership
 Live Demo
 Upcoming Event
A Demand Metric Webinar
 Q&A
Presenter: John Follett
© 2011 Demand Metric Research Corporation. All Rights Reserved.

13. Demand Metric Position
Members initially think of Demand Metric as a tool provider…

14. Demand Metric Position
Members initially think of Demand Metric as a tool provider…

15. Demand Metric Position
We’re also a community of professionals!

16. AIPMM Partnership
 AIPMM – Premium Member
 Demand Metric – Premium Member
 350+ Tools & Templates, Guides, Methodologies & Webinars
 Unlimited Downloads
 1 User

17. Live Demo
 Types of Content
 Templates, Guides, Methodologies, Webinars
 AIPMM ProdBOK Productivity Tools
 Collaborating with the Community
 “Follow Us” - Blog, LinkedIn, Twitter, Facebook
 Getting Help
 New Member Guide, Contact Us Form, Managing Your Account

18. Upcoming Webinar
Social Media Metrics - Getting from Novice to Expert
Thursday, July 19, 2012 11:00 AM - 12:00 PM EDT
This FREE webinar, presented by Leslie Poston, author of
"Social Media Metrics for Dummies" will help you:
• Understand social media monitoring
• Measure the effectiveness of your social media efforts.
Register @ www.demandmetric.com
© 2011 Demand Metric Research Corporation. All Rights Reserved.

19. Summary
 Purveyors of fine marketing tools and templates
 Consultants and advisors
 A global community of marketing professionals
 Idea generators
 Project boosters
 Planning partners
 Strategic thinkers
 Marketing cheerleaders
 At your disposal

20. Beyond Tools & Templates
 Put one of our experts on your team:
 Member Benefits Program
 Tool Customizations/New Tools
 Content for Marketing
 Content Licensing
 Consulting & Analyst Advice
 Software Implementation
Set up a free discovery call:
 Corporate Training (866) 947-7744 or
info@demandmetric.com
 Online Workshops

21. Q&A
© AIPMM 2012

22. How Do I Join AIPMM?
New Members
http://www.aipmm.com/join.php#benefits
Membership Status Requests
Send inquiries to: AIPMM Membership
© AIPMM 2012

23. Membership Benefits
Type Benefits Price
Basic • Eligible for AIPMM Certification Exams $125
• Personalized Electronic Membership Certificate
• One copy of The Optimal Product Process book from AIPMM partner, 280
Group™
• Discounts from AIPMM Partners
• Access to private AIPMM LinkedIn® group
• Discount on AIPMM Conferences
• Access to AIPMM Career Pathfinder powered by JibberJobber
Standard • Basic membership benefits plus, $150
• Choice of 1 product management toolkit valued at $99 USD from AIPMM
partner, 280 Group™ $100 USD discount on Product Management Office™
Professional (valued at $399 USD) from AIPMM partner, 280 Group™
• An electronic copy of The Phenomenal Product Manager book from AIPMM
partner, 280 Group™
Premium • Standard membership benefits plus, $175
• Premium level membership at DemandMetric.com with access to 350+
templates and videos for 1 year. (valued at $497 USD)
© AIPMM 2012 23

24. Useful Links
• Website: http://www.aipmm.com
• LinkedIn: http://www.linkedin.com/company/2614343
• Articles: http://www.aipmm.com/html/newsletter/article.php
• Blogs: http://aipmm.com/anthropology/
• Webinars: http://aipmm.com/aipmm_webinars/
• Certification: http://aipmm.com/html/certification/
• Product Management Framework Brochure:
http://www.aipmm.com/brochures/AIPMM_PMF.pdf
© AIPMM 2012

25. Upcoming Product Management Talk
Hakan Kilic, Product Management Expert, Leads Global Product Management Talk
Discussion on Centralized vs. Decentralized Product Management
[Register]
Date: Monday, July 16, 2012
Follow: http://www.blogtalkradio.com/prodmgmttalk
Tweet: Follow @ProdMgmtTalk; Use #ProdMgmtTalk
A discussion of what every executive should know about organizational structures in product
management: how do we better align our product teams with our business and development
units to drive growth? It’s a tough challenge, and one that executives try to address by deciding
on whether the product management team reports to an enterprise management team, or an
individual General Manager/Business Unit leader. On one hand, you can drive a corporate wide
strategy and optimize development investments across your entire portfolio. On the other hand,
you can get deep vertical expertise to drive change that really moves the needle for a specific
business.
© AIPMM 2012

26. Upcoming Webcast
Why Exceptional Product Managers Have Many Mentors and How to Create
Your own Mentor Network
Date: Friday, Aug 10, 2012
Time: 12:00 PM – 1:00 PM EDT
[Register Here]
AIPMM helps you build your own product professional mentor network with access to
member-only mentor matching, mentor/mentee facilitation, leadership trainings and
opportunities for continuing education, as well as the potential to join the
distinguished AIPMM Product Management Ambassadors Council.
Who Should Attend
This discussion is open to current premium Level AIPMM members in good standing
who are seeking to forward their product professional career, distinguish themselves
as leaders and contribute to the success of other product professionals and product
team members.
© AIPMM 2012

27. Upcoming Courses
Dates and
Upcoming Courses
Location
Certified Product Marketing Manager (CPMM®) Aug 21-23, 2012
from launch to retire COMAT
Course Information: [Information] Singapore
Optimal Product Management & CPM® Certification Exam Sep 17-20, 2012
from 280 Group Teqcorner
Course Information: [Information] McLean, VA
Creating Value Through Collaboration Sep 26-27, 2012
High Performance Project Management (16 PDUs) Rockville, MD
Course Information: [Information]
For more information, contact Hector Del Castillo at hmdelcastillo@aipmm.com.
© AIPMM 2012

28. For More Information About
• AIPMM membership benefits
• Certification courses in your area
• How to prepare to take a certification exam
Hector Del Castillo, PMP, CPM, CPMM
Transforming products to profit for technology-based organizations.TM
Product Marketing Director, AIPMM
Connect: linkd.in/hdelcastillo
Follow: @hmdelcastillo
Contact: hmdelcastillo@aipmm.com
© AIPMM 2012