Retail Case Study: HCLT provides an e-commerce solution that increases site traffic and sales

HCL provides an e-commerce solution that increases site traffic and sales BACKGROUND  A leading provider of e-commerce solutions [enabling retailers, branded manufacturers, entertainment companies and professional sports organizations operate e-commerce businesses], joined hands with HCL to develop an e- commerce solution to increase site traffic and sales  The scope of work included designing and developing the website with e- commerce technology, hosting, order fulfillment, customer service, merchandising and order management, online merchandising, customer relationship management and online marketingCHALLENGES / OBJECTIVES SNAPSHOTThe challenges were three-fold: at engagement, application and operationallevels.  Vertical: Retail & CPG Engagement: Initial hesitation on the part of our client to offshore; the cyclic  Service Areas: 24/7 Application Support through an nature of the business; a primarily staff augmentation model with the need for ODC; Application Migration, Application Development, quick ramp up/down; and scattered software development processes Testing – Planning, Scripting, Automation; Resource Augmentation Application: Scant documentation existed; stringent application availability  Technologies: JAVA/J2EE, Oracle, HTML, XML, SLAs; non-modular code base; highly parameterized application; restricted PL/SQL, CSS, JavaScript, Apache Velocity, AS/400, access to database environments; need for improving user experience Data Warehousing Operations: Setup of an Offshore Development Center with VPN  Methodologies: RUP, Scrum, Agile, Waterfall connectivity; bridging the cultural divide; 24x7 production support; enhancing  IPs / Frameworks: Struts, Spring, Apache Tiles, website traffic/ratings and boosting sales Mule ESB, Ibatis, Hibernate, JDA MMS

THE SOLUTIONHCL entered into a relationship with this client in 2004 and has evolved a stable onshore-offshore model along withthe many innovative e-commerce solutions that has helped the company in its multi-dimensional growthThe search engine optimization initiative led to: Increased site traffic (the page appears among the top 3 search results) and site ratings Increased sales (as a site user usually clicks on the top 3-5 displayed results)HCL improved user experience by providing business functions for: Search, Flexible Shipping, Enhanced Order Emails, and In-Store pickupHCL enhanced sales through functionalities like: Gift finder service and creating wish lists for specific dates and events Complete multi-channel integration A database independent Test FrameworkHCL is assisting in migrating legacy architecture onto new modular architecture, by: Providing complete ownership while launching websites on the new architecture Providing data migration and Sterling DOM implementation servicesRESULTS / BENEFITS Improved Go-to-Market time [the new site was launched in 2 weeks as against 3 months as per plan] Handled aggressive ramp ups/downs and adapted to changing customer dynamics, which resulted into greater customer satisfaction Improved SLAs - System availability at more than 99.5% uptime; Average SLAs to resolve PS tickets reduced from 6.5 days to 3.5 days Improved Knowledge Management - Reduced on-boarding time for new joinees from 6 or 8 weeks to just 4 weeks, and documented key business processes Provided framework-based testing; Developed a database independent Test Framework with JSON [ Prior to the implementation of this framework, projects were usually delayed as it was difficult to get test data from partners. This framework has helped our client complete all projects on schedule and within budget, leading to its own customers being satisfied] The automation of Regression Test Cases reduced testing efforts by 50% Provided deep domain and applications expertise - resources turnover rate remained below 10%

Hello, I’m from HCL! We work behind the scenes, helping our customers to shift paradigms and start revolutions. We use digital engineering tobuild superhuman capabilities. We make sure that the rate of progress far exceeds the price. And right now, 88,000 of us bright sparks are busydeveloping solutions for 500 customers in 31 countries across the world.How can I help you?www.hcltech.com

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Retail Case Study: HCLT provides an e-commerce solution that increases site traffic and sales

by HCL Technologies on May 29, 2012

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Retail Case Study: HCLT provides an e-commerce solution that increases site traffic and sales Presentation Transcript