Hayden Sutherland

ecommerce interoperability maas opentransport social media website smart data api mobility as a service transport openstandards marketing content optimisation strategy digital interface ideal practice best corporate blogging innovation rails big data scotland standards integration transportation open data open standards open transport mobility social media strategy edinburgh tourism etag opportunities smot aida zmot influence fmot search engine optimization analytics digital mark copywriting content marketing content strategy web content online ma pr thinking planning agile framework travel and tourism financial services channels facebook display advertising ppc media multi-channel social business conversion rate customer service interaction customer cost to serve technology