1. Linkedin.com Tutorial The following slides are intended to help you get started using and navigating Linkedin.com Comments/Suggestions: contact me at harryschlegel@hotmail.com
5. FIRST POINT LinkedIn’s features (and the new features that you mention, as well as the new job seeker upgrade level) are all great features for job seekers and those who are looking for job seekers. However, if you aren’t a job seeker, or don’t want to find job seekers, LI can still provide immense value to you (as an entrepreneur, manager, etc.). You can find people who can provide value as new customers, partners, investors, mentors, advisors, etc. You can learn about your competition and your prospects… you can get market, company and industry intelligence (think: competitive intelligence). You can connect with peers, strengthen individual relationships and strengthen your brand. The magic of LinkedIn is that it can provide immense value to a professional whether you are in a job search or not. It’s similar to the magic of a pixar movie, which is loved by children and adults alike (for different reasons – it’s simple and fun for kids but the messaging and communication and cleverness appeals to adults). LinkedIn appeals to job seekers (and those in the job search space) as well as to those who are not in the job search. Is LinkedIn More Than A Job Board? Website: imonlinkedinnowwhat.com
6. SECOND POINT You say that (of course) most of LinkedIn’s revenue comes from ads and job postings… I’m not sure if that is true… there are really very few job postings compared to a traditional job board, and I hope that those very few postings do not make up a significant portion of their revenues… if that is the case then LinkedIn doesn’t produce much revenues. Perhaps that will grow, which is great, but I would guess that job postings represent a very small percentage of revenues. I’ve always guessed that company and recruiter memberships make up the bulk of the revenue, or at least is one of the larger revenue streams for LI. However, I’m sure the ads are good, considering the placement they get (horrible placement for the users, imho… it’s too busy). So, I can’t really say with any authority if this is right, but my gut says this is a wrong assumption. Is LinkedIn More Than A Job Board? Website: imonlinkedinnowwhat.com
7. THIRD POINT How is LinkedIn not a job board? Most of my response is in the FIRST POINT, above. I know lots of people think of LI as a place that unemployed people go but there are plenty of employed professionals on the site, actively using some of the features. This goes back to the Pixar analogy, though… it’s really beautiful. Since it is not designed to be a job board, or a tool solely for job seekers, but it attracts those in hiring capacities, it naturally attracts job seekers (who are told to network into their next opportunity). So, I’d say it’s not a job board but it is a terrific tool for job seekers, because of the simple reason that it was not designed to be a tool for job seekers, but for professionals to network. Is LinkedIn More Than A Job Board? Website: imonlinkedinnowwhat.com
10. This is the web site that has the Top 10 Tips Article . http://www.linkedin.com/newsArticle?viewDiscussion=&articleID=136609313 &gid=1727767&trk=EML_anet_nws_c_ttle-cDhOon0JumNFomgJt7dBpSB A
11. Is your profile 100% complete? If it is, pat yourself on the back because you are in the minority. If it is not, spend some time and complete your profile. Be sure to add all jobs, your education and upload your resume. Do you have any recommendations? Many recruiters and employers will pass judgment on you based on the number of recommendations you have attached to your profile. The best way to get more recommendations is to recommend someone first. It is like any thing in life, the more you give, the more you get. Also, Linkedin makes it easy to request recommendations with just one click. You can send an email to your entire network and ask for an endorsement. What is your Headline? The headline is the area directly below your name and is prime real estate on Linked. Make sure you are maximizing this space and write a clear, concise and compelling headline for yourself. Are you Visible? I wrote a post about this topic last week, entitled: Visibility equals Job Search Success . A major part of being successful in your job search is putting yourself out there and letting others know that you are looking. Linkedin has become like Facebook in that your activity shows up on your networks’ pages. The more active you are, the more visible you will be. Have you joined any Groups? Linkedin Groups is one of the best ways to make connections and find actual jobs. You can join up to 50 groups. My advice is to join groups in your niche and also join groups that are specific to careers and job searching. Here is a post I wrote about Best Linkedin Groups for Jobseekers .
12. Have you listed you awards? As a resume writer , I always advise my clients to include accomplishments and awards. I give the same advice when it pertains to Linkedin. There is a specific section in your profile for awards. Be sure to fill it out. If you don’t recruiters will likely think that you do not have anything to fill in there. Are you following companies? This is a new feature that Linkedin rolled out several months ago. You now have the ability to follow companies and get updates on recent hires, fires, promotions, etc. Consider creating a target list of companies you want to work for, follow them on Twitter, find out who the decision makers are and initiate contact. All that can be accomplished on Linkedin. Are you an expert in your niche? The greatest way to prove this on Linkedin is to become active in the Answers section. You can add a widget to your page and when a question pops up that is in your wheel house, answer the question to the best of your ability. This ties in with the concept of, the more you give, the more you get. Did you add a picture? This is an easy way to personalize your Linkedin account and stand apart from others. Updates? Linkedin recently added an update box, similar to Twitter. Don’t be afraid to use this status box to tell others what you are doing and what you are looking for. Your network can see what is going on with you and easily send it on to their network, both on Linkedin and on Twitter. I have many other tips to provide but I will just keep it at ten and invite you to subscribe to my blog or follow me on twitter for future updates.
60. As you can see, I have 1 message in my Inbox. I have received a message from Ray Mcglew.
61. As you can see, I have selected my Sent messages
62. As you can see, I have selected my Archived messages
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64. As you can see, I have selected Compose Message. I have selected send message to a connection. Then enter: To, Subject and Message . And click Send button to send message
72. Box.net Files After you go to this page, there is a menu on the right side to select different functions. I used the upload function to upload my resume.
