A prelude to an internal employee engagement programme to encourage staff to embrace digital technologies.

1. “ROTFL”
“OMG
”
“BTW”
Is cyberslang leaving you
dazed and confused?
“TTYL”
“TMI”
“BRB”

2. Think social media has no
impact on you?

3. Think again!
37%
51%
61%
46%
25%
160M
MEDIA IS SOCIAL
internet users contribute to news creation
social networking users get news from people they follow
Americans get their news online vs. 17% from newspapers
Americans get their news from 4-6 online media platforms daily
Britons spend their time online on social media vs.3% on news
sites
bloggers in China
Source: PEW/Various

4. Numbers that boggle
SOCIAL MEDIA IS LOCAL
Social networking surpassed email by time spent.

5. The Good, The Bad and The Ugly

6. Not too late to get into the game
“In PwC Malaysia, the
millennials or Generation Y
(Gen Y), make up approximately
62% of our workforce”
Dato’ Johan Roslan
Executive Chairman
Malaysia’s Gen Y Unplugged:
A 2009 PWC Survey on Millennials at Work

7. What this project is
An educational campaign to introduce and empower
employees with social media
knowledge via a boot camp and culminating in a
social media policy for employees.

8. How this Project will roll out
Phase 1
Questionnaire to assess employees’ attitudes and level of readiness
Phase 2
A series of Boot Camps designed to introduce social media, increase
awareness of social media and its usage (what it is, what tools are out
there, how to utilize free tools to enhance existing processes). Also to
highlight the good, the bad and the ugly
- One day in Penang, one day in Kuala Lumpur
Phase 3
Develop a Social Media Policy to govern employees’ behaviour online

9. Enhance processes
(HR to tap into
LinkedIn for
recruitment; delicious
to try FourSquare;
MSD to try facebook)
Empower and
increase savviness of
employees towards
social media and
new technologies
and tools
Benefits of this Project
Understand
new lingo and a
new way of
thinking
Put in place a
Social Media
Policy for
employees
Reach out to a
new demographic
and new talent
pool (Gen Y or the
Millennials)

10. Do we want to be left out?