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App Promo Developer Survey 2013
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Gary Yentin
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Results from App-Promo's 2nd Annual Developer Survey on the business of mobile applications
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The time for big brands to get strategic about marketing their apps is now. Mobile apps are no longer standalone entities for big brands. What we’re now seeing is brands integrating mobile apps into their business models and their overall marketing strategies -- to build closer customer relationships and drive business. It’s no longer enough for brands to just have an app (or a suite of apps) and promote it through traditional channels. Now that brands recognize the impact mobile apps are having on business, their focus is shifting to employ a strategic marketing approach to their apps. All this means that big brands are starting to treat their apps as more than just another channel – they’re treating them as a business. And they’re getting serious about marketing their apps, by putting the marketing resources behind them and incorporating apps as part of their ongoing strategy. Top-tier brands like Coca Cola®, Sephora®, Wal-Mart®, and many more are all publically talking about the central role apps play in their marketing strategy. Here, we’ll describe what some of those brands are doing, how they’re doing it, and outline 10 strategic moves brands are employing to get more strategic about their mobile apps.
Big Brand Strategies for Mobile App Marketing
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@AppPromo and @CleverTap slides from July 18th Toronto event on App Retention and Engagement
App retention:engagement july 18 th
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For those who missed the live webinar for @MobilePersonas, please find enclosed the slides that were covered in the presentation. It's not to late to include any custom questions for the final report, so please contact if interested. Enjoy!
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The time for big brands to get strategic about marketing their apps is now. Mobile apps are no longer standalone entities for big brands. What we’re now seeing is brands integrating mobile apps into their business models and their overall marketing strategies -- to build closer customer relationships and drive business. It’s no longer enough for brands to just have an app (or a suite of apps) and promote it through traditional channels. Now that brands recognize the impact mobile apps are having on business, their focus is shifting to employ a strategic marketing approach to their apps. All this means that big brands are starting to treat their apps as more than just another channel – they’re treating them as a business. And they’re getting serious about marketing their apps, by putting the marketing resources behind them and incorporating apps as part of their ongoing strategy. Top-tier brands like Coca Cola®, Sephora®, Wal-Mart®, and many more are all publically talking about the central role apps play in their marketing strategy. Here, we’ll describe what some of those brands are doing, how they’re doing it, and outline 10 strategic moves brands are employing to get more strategic about their mobile apps.
Big Brand Strategies for Mobile App Marketing
Big Brand Strategies for Mobile App Marketing
Scott Valentine, MBA, CSPO
@AppPromo and @CleverTap slides from July 18th Toronto event on App Retention and Engagement
App retention:engagement july 18 th
App retention:engagement july 18 th
Gary Yentin
May 11 Webinar from CleverTap and App Promo as part of a mobile growth series- How to Increase App Engagement and User Retention
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App promo-Best practices for App Store Optimization (ASO)
App promo-Best practices for App Store Optimization (ASO)
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For those who missed the live webinar for @MobilePersonas, please find enclosed the slides that were covered in the presentation. It's not to late to include any custom questions for the final report, so please contact if interested. Enjoy!
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