1. dbee is the world's first social platform
designed specifically to produce:
real conversations,
genuine two-way engagement, and
true social listening
...between anyone:
organisations, your people
and the outside world.
It's got everyone talking,
and listening...

2. • Request from Oracle EMEA: remote dbee coverage (generic platform, private
group) of Oracle CloudWorld event in London.
• Invitations sent to a dozen specific dbee users, chosen based on their previous
contributions to db discussions in the categories ‘Business & Commerce’ and
‘IT & Tech’.
• 10 separate discussions posted (9 by dbee Team, 1 by dbee user) and contributed
to, staggered over a 90-minute period (9.30 – 11.00am GMT).
• Hashtag #cloudworld used on discussions to provide rolling, real-time posts in
dbee’s Twitter feed.
• Topics based on speech content by three Keynote Speakers...
Case Study: Oracle CloudWorld – London 2013

3. • dbee Group: ‘Oracle CloudWorld 2013 – London’
URL link: http://www.dbee.me/group.php?group=198
• ‘The Good, The Bad & The Ugly’ of cloud computing
URL link: http://www.dbee.me/profile.php?db=5290
• Social media risk to brand reputation (db=5292)
• “Mobile, social and cloud are changing everything “ (db=5293)
• Use of Twitter at events (db=5294)
• ‘Social listening’ (db=5296)
• “The world is drowning in data” (db=5297)
• ‘The Age Of Collaboration And Advocacy (db=5298)
• Cloud computing and pace of change (db=5299)
• Use of social and mobile at events / use of dbee (db=5300)
• Extracting knowledge from data (db=5301)
Case Study: Oracle CloudWorld – London 2013

4. • 200 focused, relevant, in-depth comments in 90 minutes.
• 2.2 comments per minute across 10 discussions by 20 contributors.
• Average post over 400 characters long: 3 times that of a tweet.
• Dozens of Oracle CloudWorld-related tweets added to discussions and made a
source of comment and opinion.
• No. of contributors increased from 12 to 20 - 66% increase in contributors:
people from Twitter joining dbee to join in the discussions.
• Non-English speaking contributors were able to translate ‘English’ posts and
have their chosen language posts automatically translated back to English for
the benefit of the other users: total multi-lingual accessibility.
Case Study: The Results

5. • During the discussions, users were able to:
• Post contributions as relevant text, links, articles, videos and images.
• Add relevant tweets from the Twitter feed into a discussion, comment on
them and automatically invite the tweeter to the dbee discussion.
• Receive notifications of other users’ contributions and direct responses.
• Choose to follow other users in order to view their discussions or
contributions elsewhere on the platform.
• ‘Chat’ message other users regarding the topics but away from discussions.
• ‘Score’ the discussion itself, score users’ contributions depending on their
level of agreement with a given statement, and see which contributors are
‘leading the way’...
...this gamification enables Oracle to identify key influencers and advocates.
Case Study: The Results

6. 15,000 words of relevant ‘content in context’ in 90 minutes
• dbee delivers:
• infinitely more in-depth and meaningful content than Twitter
• significantly more relevant, focused content than Facebook
• significantly more prolific (Twitter-integrated) content – than LinkedIn groups
...and on a platform which Oracle can entirely customise, brand and bespoke, for
internal, external or even public use, including customisable analytics far beyond
those of the major social networks.
Case Study: In Summary

7. • Tweet exchange with Rich Schwerin (Director of Social Content Strategy, Oracle
Corporation) during Oracle CloudWorld London...
Guy Flintham @guyflintham @OracleCX REAL social 'listening' and social monitoring
are two different things, would you agree? #cloudworld
Rich Schwerin @Greencognito @guyflintham agreed, and the difference is
two-way engagement...*actual* listening (vs. talking & waiting-to-talk) #CloudWorld
• dbee is the world's first social platform designed specifically to produce:
• real conversations
• genuine two-way engagement, and
• two-way ‘social listening’
...and, as such, is the perfect addition and compliment to Vitrue.
Case Study: In Summary

8. • This exercise demonstrated one element of dbee’s potential: remote, ad hoc
‘in-event’ discussion, one of many internal or external dbee applications.
• Consider...
• if the discussions hadn’t been time-limited to 90 minutes and a ‘long tail’
had been created (dbee discussions often last for months)
• if the client promotes the dbee discussions at the event itself and via the
relevant Facebook page(s), Twitter hashtag and LinkedIn group(s)
• if the client choses the people to contribute to the discussions and/or
sends out invitations to join to a small, broad or even mass audience.
...the potential of creating multi-million word discussions filled with focused,
relevant ‘content in context’.
Case Study: The Potential

9. • Launching Summer ‘13...
• Mobile app (iOS and Android): bespoke, customisable client apps
• New, ‘all-device’ responsive CSS platform
• dbee ‘Channels’ on generic, public site
• Video debate:
• ‘Opening statement’ dual video discussion, and
• Full, multi-video discussion with text, link, multimedia and
document integration
• Whole host of additional functions and analytics features
• Bespoke consultancy: what else can dbee build for your organisation?
dbee Developments...

10. Make conversations happen...
dbee.me/corporate

11. Appendix i – Oracle CloudWorld ‘Group’ page

12. Appendix ii – Oracle CloudWorld ‘db’ (discussion)
Real-time
Twitter
feed &
associated
hashtag
‘Influencers &
advocates’:
after just a few
comments,
users are able
to identify
whose
comments are
proving
popular (or
unpopular) or
thought-
provoking.
One example
of Twitter
administration
/ moderation
available on
dbee

13. Appendix iii – Twitter Integration (i)

14. Appendix iii – Twitter Integration (ii)
Twitter alert from dbee to Twitter (tweet
alert text customisable) including instant
URL link to discussion.
dbee guest from Twitter can post in the
discussion in which their tweet has been used
twice before being prompted to join dbee.

15. Appendix iii – Twitter Integration (iii)
‘Guest tweeter’ post in discussion. Guest is
prompted to register on the site on their third post:
registration takes less than 1 minute to complete
Once registered, the ‘guest’ (now full dbee user) can request
to join the group if the discussion is in a group and if the
group isn’t ‘open’ (groups are set as either open, private or, in
this case, ‘invitation request’).
The user is also free to use every other area of the site and
create their own discussions in either the group (if the
moderator allows) or in open forum.

16. Appendix iv – Multi-Lingual Accessibility
Whole site, including Twitter feed,
translated into chosen language and posts
automatically recognised when inputted
in chosen language format.
To other users viewing in their own chosen
language, all users’ posts appear automatically
in the appropriate language.

17. Appendix v – Social Media Sharing
Instantly share a new post or discussion with
every other social media platform: Facebook
pages, profiles or groups, Twitter accounts,
LinkedIn Groups, and so on.

18. Appendix vi – Video Discussion Options
‘Opening statement’ dual video discussion, and
full, multi-video discussion with text, link,
multimedia and document integration.