Gustavo Herrera

Greater Boston Area United States

Director | Product Management | Marketing & Digital Analytics | Insights

Advertising / Marketing / PR

Experienced senior level Product Development leader with in-depth experience of all aspects of the product life cycle. I thrive at building products from scratch with startup approach. Expert understanding of programmatic advertising, DMPs, customer segmentation techniques, digital analytics and attribution models. Recognized for ability to analyze data and come up with actionable insights for clients in different industries. Excellent communication and presentation skills. Passionate about helping teams succeed. I believe the best leaders can successfully build a company, a product, and a brand, while also inspiring and supporting the people they work with. I pride myself on my abilit...