3. About iPhone
The iPhone is a line of internet and multimedia-enabled
smartphones, released on June 29, 2007.
Since then, it has launched 5 versions-2G, 3G, 3Gs, 4 and
4s.
The iPhone is one of the most sought after smartphone
known for its cutting-edge technology and sleek design.
6. S- Strengths
Innovative: The iPhone has an innovative touch screen
that is patented and unmatched by any other mobile
product today.
Quality: The iPhone has one of the brightest and most
scratch resistant screens in the market. It also has a fine
metallic finish that is durable and light.
Brand Awareness: Apple is a well known established
brand, which is already known for essential gadgets like
iPods and Mac.
7. Features: It has a rich user interface and is armed with
features that makes the navigation of the phone a
delightful experience.
Hype: The hype created by the media about the iPhone
also attracts the consumer to buy the product.
Style: The iPhone has distinctive design extending Apple’s
well-known styling and this makes the iPhone very unique
and adds a “cool factor never present with smart phones”.
9. W- Weaknesses
Price: Apple does not offer lower priced models for more
cost conscious consumers which can hamper it’s market
share.
Limited Distribution Channels: Not compatible with
networks other than Airtel, Vodafone and Aircel.
Delayed Launch in India: The launch of iPhone has
always been delayed in the Indian market which gives an
opportunity to the competitors.
10. Image: The Apple brand is not targeted towards business
people, which most smart phones have targeted. It does
not have a reputation as being compatible with the
corporate world.
Missing Features: Features like allowing third party
applications, Bluetooth etc are missing from the iPhone.
12. O- Opportunities
Partnerships: Apple can collaborate with many powerful
global mobile phone companies to flood the market with
iPhones, which will reduce costs in marketing and
increase revenue through long-term agreement deals.
Expansion to a new target segment: Apple has the
opportunity to create a new segment by launching new
versions at a much lesser price such as the iPhone Mini,
which will attract new customers.
13. New Social Device: Apple has the opportunity to make
the iPhone a social device by offering Internet browsing,
E-mail, Facebook and Twitter either free of cost or at a
very less price by collaborating with other
companies/networks.
Allow Third-Party Applications: By allowing third-party
content, it can target people who want entertainment and
can expand its horizon.
15. T- Threat
Target for Competition: The iPhone is becoming a target
for competition as other companies are launching devices
similar to iPhone, more often known as the “the iPhone
killers.”
High Price: The current economic scenario makes it very
difficult for the customers to buy a high-priced phone and
they are looking for alternatives.
16. New Powerful Entrant-Google Android: Android,
Google’s operating system, is giving stiff competition to
the iPhone by collaborating with mobile giants like
Samsung.
Increased Competition: Other companies like Samsung,
BlackBerry, Nokia are offering their range of Smartphones
at a much lesser price.
17. RECOMMENDATIONS
Weaknesses + Opportunities =Winning (WOW) Strategy:
Main objective to adapt this strategy is to take advantage of
opportunities by over coming weaknesses.
Apple is in a position to consider this strategy as it has the best
resources and facilities in Marketing, Media and Production.
Apple can identify areas of weaknesses or barriers and work on
integrating resources and departments to win new business.
