About iPhone The iPhone is a line of internet and multimedia-enabled smartphones, released on June 29, 2007. Since then, it has launched 5 versions-2G, 3G, 3Gs, 4 and 4s. The iPhone is one of the most sought after smartphone known for its cutting-edge technology and sleek design.
S- Strengths Innovative: The iPhone has an innovative touch screen that is patented and unmatched by any other mobile product today. Quality: The iPhone has one of the brightest and most scratch resistant screens in the market. It also has a fine metallic finish that is durable and light. Brand Awareness: Apple is a well known established brand, which is already known for essential gadgets like iPods and Mac.
Features: It has a rich user interface and is armed with features that makes the navigation of the phone a delightful experience. Hype: The hype created by the media about the iPhone also attracts the consumer to buy the product. Style: The iPhone has distinctive design extending Apple’s well-known styling and this makes the iPhone very unique and adds a “cool factor never present with smart phones”.
W- Weaknesses Price: Apple does not offer lower priced models for more cost conscious consumers which can hamper it’s market share. Limited Distribution Channels: Not compatible with networks other than Airtel, Vodafone and Aircel. Delayed Launch in India: The launch of iPhone has always been delayed in the Indian market which gives an opportunity to the competitors.
Image: The Apple brand is not targeted towards business people, which most smart phones have targeted. It does not have a reputation as being compatible with the corporate world. Missing Features: Features like allowing third party applications, Bluetooth etc are missing from the iPhone.
O- Opportunities Partnerships: Apple can collaborate with many powerful global mobile phone companies to flood the market with iPhones, which will reduce costs in marketing and increase revenue through long-term agreement deals. Expansion to a new target segment: Apple has the opportunity to create a new segment by launching new versions at a much lesser price such as the iPhone Mini, which will attract new customers.
New Social Device: Apple has the opportunity to make the iPhone a social device by offering Internet browsing, E-mail, Facebook and Twitter either free of cost or at a very less price by collaborating with other companies/networks. Allow Third-Party Applications: By allowing third-party content, it can target people who want entertainment and can expand its horizon.
T- Threat Target for Competition: The iPhone is becoming a target for competition as other companies are launching devices similar to iPhone, more often known as the “the iPhone killers.” High Price: The current economic scenario makes it very difficult for the customers to buy a high-priced phone and they are looking for alternatives.
New Powerful Entrant-Google Android: Android, Google’s operating system, is giving stiff competition to the iPhone by collaborating with mobile giants like Samsung. Increased Competition: Other companies like Samsung, BlackBerry, Nokia are offering their range of Smartphones at a much lesser price.
RECOMMENDATIONSWeaknesses + Opportunities =Winning (WOW) Strategy: Main objective to adapt this strategy is to take advantage of opportunities by over coming weaknesses. Apple is in a position to consider this strategy as it has the best resources and facilities in Marketing, Media and Production. Apple can identify areas of weaknesses or barriers and work on integrating resources and departments to win new business.