Social Media Definition And Classification

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John Fotis, PhD Researcher on Social Media & Consumer Behaviour at Bournemouth University, UK, favorited this 1 week ago

Users of the world, unite! The challenges and opportunities of Social Media Andreas M. Kaplan / Michael Haenlein Business Horizons 53(1); 2010 Definition and classification of social media
Definition of social media
- Kaplan and Haenlein define Social Media as ‘a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content’.
- (Kaplan Andreas M., Haenlein M. (2010) Users of the world, unite! The challenges and opportunities of Social Media, Business Horizons, 53(1))
Classification of social media (Kaplan Andreas M., Haenlein M. (2010) Users of the world, unite! The challenges and opportunities of Social Media, Business Horizons, 53(1))