The document discusses how business intelligence (BI), which is currently used mainly in corporations, could be applied to consumers to help them make informed decisions in their daily lives. It provides examples of how BI could analyze data about schools, banks, and hospitals to help consumers choose among these options based on meaningful metrics and indicators rather than just opinions or advertisements. The author argues that BI will increasingly move from the corporate world to consumers in coming years as a way to support decision-making with factual data and context.
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Consumer Business Intelligence
1. NASSCOM’s EMERGE Blog » Consumer Business Intelligence – Content with Context Page 1 of 3
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Consumer Business Intelligence – Content with
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Content with Context
Blog it right!
Business Intelligence is still too elitist and growing still too slow. Currently
business intelligence is in corporate arena and it needs to move to consumer. Showcase of 7 companies in Market
How can we change this paradigm? How can Business Intelligence impact Facing Innovation
consumers’ daily lives and decisions like internet search or Web 2.0 is doing? On The Global Platform
How can BI become a utility for decision making with consumer BI applications
SOA – A new paradigm in Business
getting developed?
integration
NASSCOM Product Conclave 2007
All individuals need information to take decision in their daily lives and most
An Overview
of the decisions are taken without analysis of referential data. Currently our
decisions are based on opinions, recommendations, advertisements, surveys Some real interesting presentations
and not actual data which is measured or analyzed. and videos from the SandHill
conferences
We find people claiming No. 1 Restaurant Chain based on customer
To Understand the deep impact of
satisfaction another claiming No. 1 Restaurant Chain in Sales figures another
Michael Cusumano’s presentation ~
recommended by some food guide as No. 1 Restaurant Chain or some
80:20
comments. All above complexities are arising as today data is available in
The EMERGE Newsletter Issue
plain vanilla survey format which is opinion based without data referential
released.
integrity, without intelligence. In corporate companies today we use analytics
Some of my personal favorite
to take decision and all decisions are based only on the outcome of analyse
reading
data.
Here I have mentioned publicly simple usable consumer BI which has content Contributors
with context with consumer BI usage and it can have a great impact in
consumer decision making power. Alok Mittal
Ankur Lal
School / College Admission: Today school and college admissions are taken
Ganesh Natarajan
on ratings given by some magazine, verbal reference, advertisement and not
Gerard J Rego
on the data. BI can help slice and dice the data of all the schools / colleges
Kiruba Shankar
with dimensions which can be number of students, fees, number of teachers,
area, number of outgoing graduates etc. With this information parents, Krishnakumar
students can get real data insight on selection and take intelligent decision. In Naveen Varshneya
BI for consumer all school and college will publish data based on which Navyug Mohnot
consumers will use consumer BI and take decision.
Pradeep Chopra
Raja Choudhury
http://blog.nasscom.in/emerge/2007/11/28/consumer-business-intelligence-%e2%80%93-... 11/28/2007
2. NASSCOM’s EMERGE Blog » Consumer Business Intelligence – Content with Context Page 2 of 3
Rajdeep Sehrawat
Bank Selection: New banks account either business or saving is opened on
S Sadagopan
Banker relation, proximity and various other non facts and figures based data
Sanjeev Aggarwal
factors. BI can help drill down data of all the Banks with variety of dimensions
Suresh Sambandam
which can be in terms of number of branches, services, ratio of business v/s
number of saving accounts, number of ATMs, etc. In BI for consumers all
Categories
banks financial institutions will publish data based on which consumers will
consumer BI and take decision.
Branding (8)
Healthcare and Hospitals: Selection of a hospital for any remedy is done on Emerging Companies (26)
Doctor Relations, proximity and various other factors without reference to Entrepreneurship (25)
factual data. BI can help selection of a health care service provider based on HR (8)
analysis of data, number of doctors, number of beds, success rate of
Indian IT Industry (9)
diagnosis in the past, type of remedies or specialization, health satisfaction
Innovation (26)
ratio etc. In BI for consumers all health care institutions will publish data
Leadership (8)
based on which consumers will use consumer BI and take decision.
Marketing (13)
There will be a paradigm shift by moving from corporate to consumer NASSCOM Activities (13)
business intelligence. In coming years there will be huge value for content
new Category (1)
which has context based on fact and figures. I had heard one time Mr.
Organizational Development
Narayan Murthy quote in an interview that before taking any decision he would
Podcasts (6)
tell the team “I believe in god rest everybody brings data to the table”. I
Software Products Eco-system
conclude with a statement that “Business Intelligence will move from corporate
Usability (1)
to consumer in coming years”.
Post contibuted by Sanjay Mehta from MAIA-Intelligence Archive
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