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Concordia University Version 4
- 1. Flawless Execution of Your Career Search Leveraging high touch not high tech to find a rewarding new job. Presented by Ryan C. Kenney Director, Human Resources, Regence March 2010
- 2. Agenda Building Your Perspective Building a Flexible Marketing Plan The Marketing of (insert your name here) Understanding The Sales Process: Leveraging the Diamond-Centered Interview Process Closing the Sale Preparing for Failure FAQs
- 4. "I always wanted to be somebody but I realized I should have been more specific." (Comedian, Lily Tomlin)
- 5. Building Perspective Between 2000 and 2030, the U.S. population will grow by 26%. The 65 and over segment of the population will grow by more than 80%. According to the U.S. Census Bureau, the number of people aged 55 and older will increase to 73% by 2020, while the number of younger workers will grow only 5%. Sources: BLS and US Census Bureau
- 6. Building Perspective The rate of unemployment for new college graduates has more than doubled to 4.3%* That means 95.7% of you will find employment! *USA Today Nationwide Poll, September 18, 2009
- 7. Building Perspective One of every 304 working Americans works for Walmart. Will you be one of them?
- 8. Building Perspective “I want to do something I believe in.” “I want to avoid a job with repetitive and meaningless tasks.” “I want to work with people…just not manage them.” “I want an organizational culture that values my unique talents and will help me learn and grow.”
- 9. Shifting the Odds in Your Favor Only 12.3% of hires of candidates from outside the company come from listings on Monster or CareerBuilder and other kinds of web-basedjob boards, relating to the hiring by large companies. In fact, the report says that Monster and CareerBuilder account for half the job board hires but both are losing ground to social networks and other niche sites. Referralsfrom both employees and corporate alumni make up 27.3% of all external hires, according to CareerXroads. The report suggests that referrals could be the best way for outsiders to land a job at a company. (February 2009 consulting firm report by CareerXroads)
- 10. Tough Job Market Success Factors Maximize your network – let everyone know that you are looking for a job. Know what to look for in an employer – do your research Know your skills set and values – what do you have to offer? Explore your transferrable skills – what can you do with that ______ degree? Looking for a job is a job – give the job search process your effort and time, stay active, own it, and take responsibility for moving it forward
- 11. Tough Job Market Success Factors cont. You will get frustrated, but if you stay focused, continue to find ways to look for work, and take some time away when you need to, you will succeed! Don’t rely solely on technology during your job search, move beyond the internet and talk to people! Remember that professional development, events and conference attendance and continuing education can help you stay current in the field and enhance your network. Read, research and grow. Stay current in your field and build your base of knowledge. Your next job may not be in (insert your intended career field here).
- 12. Seven Ways to Maximize the Value of Networking Meetings Be Strategic about Which Meetings You Attend Join a group that will: enable you to keep abreast of the latest developments in your field. enable you to learn more about self-marketing, interviewing, and making a successful transition. allow you to interact with prospective employers and clients. 2. Become Active 3. Attend Meetings with the Right Mindset 4. Ask Questions 5. Come Early and Stay Late 6. Follow-up Immediately 7. Don’t Try to Sell
- 13. Networking Blunders Networking Blunders include: don’t do monologues and interrupt others don’t insist on one-upmanship don’t give unsolicited advice don’t confuse contacts with friends and don’t refuse to play the (networking) game.
- 14. Approaching Prior Employers Attending Trade Meetings & Conferences Emailing Friends, Social Social networking Sites Career Search Efficacy Model The Value-added Zone Targeted (High Touch) Networking Resource Investment Traditional Networking Temporary Assignments & Volunteer Roles Monster.com, Career Builder.com, etc. Effectiveness Aaa
- 15. Flexible Marketing Plan(s) Primary Career Field Secondary Field Where Your Passion Lives Three approaches but one system to organize and track your efforts!
- 16. Modular Objective Statements Career Objective Formula = type or level of role + three distinct areas of strength + size and/or type of firm Example : “Professional Objective: a challenging entry-level role requiring proven analytical, organizational and presentation skills for a successful information technology consulting services firm in the Portland metropolitan area.”
- 17. Diamond-Centered Interview Greeting Resume Job to Candidate Fit? The Value-added Zone Best Fit? Question Scope Accurate Exchange Clarifying Information Candidate Questions Departing Remarks Danger Zone Your Goal is to be “liked or “hated” AKA: Remembered & Understood
- 18. Diamond-Centered Interview: Candidate Eyes as the Window to the Soul The Zone You Should Own Benefits vs. Features The Value-added Zone Reinforce Strengths with Consistency and Repetition Question Scope Specific Examples & Happy Endings Humility, continuous learning & win-wins Your Questions (3 of 10) Confirm Product is ready for Sale Danger Zone
- 19. Diamond-Centered Interview: Candidate Eyes as the Window to the Soul The Zone You Should Own Benefits vs. Features The Value-added Zone Reinforce Strengths with Consistency and Repetition Question Scope Specific Examples & Happy Endings Humility, continuous learning & win-wins Your Questions (3 of 10) Confirm Product is ready for Sale Danger Zone
- 20. Diamond-Centered Interview: Employer Eyes as the Window to the Soul The Zone You Should Own Benefits vs. Features The Value-added Zone Reinforce Strengths with Consistency and Repetition Question Scope Nobody is perfect; nobody is this bad Impressions? Humility, continuous learner & win-wins outcomes Do the questions demonstrate fit? Confirm Right Product to Buy Danger Zone
- 21. Closing the Sale Close with a “We” instead of “I” “We have sure covered a lot of ground and the challenges of working in this role are very appealing.” vs. “When will I hear from ABC about …”
- 22. Coping with “Failure” “I do not know how you could have every been my Number 2.” Always respond promptly with professionalism, optimism and a request for their continued support in your search… and a hand-written thank you card.
- 23. Frequently Asked Questions Q: What is the correct resume length? Q: What is the best way to present or respond to requests about salary history and/or expectations? Q: When and how should I inquire about remote worker options?
- 24. Frequently Asked Questions Q: Should I avoid using the internet to apply for a job? Q: Do I really need a cover letter? Q: If I receive a job offer that is not quite what I was expecting or needing, should I reject it or try to negotiate a better offer?
- 25. Frequently Asked Questions Q: Should I use a search firm? Q: How long should I wait before I follow up on an application? … on an interview? Q: How long should I stay with my first employer (after college)?
- 26. Tips & Reminders Titles mean very little. Opportunity over compensation. Focus on firms that do things well. Avoid search firms. Email thank you messages will kill the sale. Never eat alone. Respect (never “dis”) the executive assistant. High touch equals superior results.
- 27. Networking Resources General: http://www.rileyguide.com/nettips.html#tips http://www.effectivenetworking.com/content/resources.html Use of Social Media http://www.jumpstartsocialmedia.com/personalbrandmanagement.htm http://www.jumpstartsocialmedia.com/socialnetworkingtips.htm
Editor's Notes
- http://www.businessweek.com/technology/technology_at_work/archives/2009/03/hunting_for_job.html?chan=technology_technology+index+page_top+stories
- By Bruce L. Katcher, May 23, 2008 Marketing yourself through networking is essential for ongoing career and professional success. Here are seven ways to maximize the value of professional networking meetings.Networking in the wrong places won't help you or your career contacts. When deciding which networking groups to join, consider how much time is actually available to network. Some professional groups have very few, if any, committees and don't allow time for networking. Avoid these meetings.2) It is much better to be active in one professional association then to periodically attend meetings of five or ten. Once you become active, people in the association get to know who you are and what you do. It takes time for people to recognize you, view you as a colleague rather than a stranger, and trust you.Volunteer to serve on a committee or the Board. Try to get involved in activities that will enable you to interact with others. For example, it makes much more sense to join the membership committee then to volunteer to go off on your own and re-write the association's by-laws. Get to know the movers and shakers. Each association has a few key people who know everybody else and can make things happen.3) You can spot a naïve networker from across the room. They come to networking meetings with a desperate mind set of "how can I get referrals and a new job." They spend the meeting darting from conversation to conversation passing out their business cards to everyone and saying things like, "let me know if you hear of anybody who needs my services," and "call me if you hear of anything for me." This approach not only doesn't work, it's a big turnoff to others. They have not yet earned the respect of people to warrant referrals.Instead, it is better to come to networking meetings with the mindset of, "how can I help others at the meeting," or "I would like to meet at least one person tonight who I can meet with one-on-one," or "I am really curious about what others at this meeting do for a living." There are many ways you can help others. You can provide introductions; recommend books or web sites; provide information about people, companies, or trends; or simply listen and offer emotional support.4) Instead of worrying about what you will say to others about yourself and your business, focus instead on asking questions. There is no greater compliment you can bestow on someone than to ask them about themselves. Simple open-ended questions are best such as, "Tell me what you do for a living," or "What challenges is your business facing these days?" This can be a great way to start and maintain meaningful conversations. Come to the meeting with an inquisitive attitude.5) Inexperienced networkers come to meetings late and leave as soon as the speaker has finished. The best opportunities for networking are before the start of the formal program and immediately after the program. If you come only to listen to the speaker, you are missing out on much of the value the meeting can provide.6) Does this ever happen to you? You meet someone at a professional meeting, exchange business cards, suggest that you follow-up with each other, and then nothing happens. You go back to your office, put their card near the phone, but never make the call. Two weeks later you look at the card and say to yourself, "Who is that person?"It is important to follow-up immediately while the person and the conversation are fresh in both your minds.7) Selling at professional meetings is usually inappropriate. Instead, use the meeting as an opportunity to develop a relationship and schedule a meeting for a later date