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Presentation October  2008
About us bbUSB is a subsidiary company of Star TIC Innovation. Star TIC  was born in 2006 as a spin-off of the Escuela Técnica Superior de Ingenieros de Telecomunicación (Superior Technical School of Telecommunication Engineers) of Madrid’s Universidad Politécnica (Spain). Today it is an international company with a human capital of more than 50 workers between its Chinese and Spanish offices.  Other divisions of the group are : MemoriasUSB, Vectoriza and Softime. With a strong technological vocation, Star TIC provides innovative software and customization solutions to the electronic drives market.
Our history 2002 A group of classmates decides to try an entrepreneur adventure, a technology based  project, at the University installations. All of them are students at the Superior Technical School of Telecommunication Engineers of Madrid’s Universidad Politécnica. 2003  Some members were focused on software development, the seed of what today is our software division was germinating. 2006 Settlement of Hong Kong offices. 2006 Creation of  StarTIC Innovation , owner  Softime  with headquarters in Madrid  and StarTIC Hong Kong .  2007 Settlement of Shenzhen offices. 2008 International launch of  bbUSB  software.
Market context: Global Nand Flash revenues evolution ,[object Object],[object Object],[object Object],Source: iSuppi
Market context: 1 GB Swing  model ,[object Object],Source: MemoriasUSB internal data.
Market context: 1 GB Swing  model margin  ,[object Object],[object Object],Source: MemoriasUSB internal data.
Market context: The solution: a dd software capabilities ,[object Object],[object Object],USB  drive  golden age  is over bbUSB drive golden age comes
bbUSB  is different ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
bbUSB  lifecycle *  Campaigns:  Personalized contents for each group of users. *
Hereafter you will see a real example of each attribute bbusb FEATURES
Features When a company buys bbUSB drives, it receives a link to its administration page. With a user and a password  an administrator will easily  manage menus, downloads, segmented campaigns and statistics. Online management
Features Companies will determine how many drive sets they want to have configured from the beginning.  They have a different ISO and a different menu. Groups configuration
Features Downloading ISOs for the drive sets is a completely automatic process .  ISOs automatic download
Features When users connect the USB drives for the first time they find a registration form.  All the information is stored at the platform for future segmentations. If a company doesn’t want to include the registration, it can do it, but it won’t have that interesting information . Users’ registration information
Features bbUSB can update information to segmented targets.  Campaigns can be focused on coincidences on the registration information as well as in function of users ’  behaviour on other campaigns, or both criteria at the time. Dynamic campaigns
Features bbUSB stores l the information that the users generate in a voluntary or involuntary way. Information about the registration form. Information about clicks on campaigns. Statistics
bbUSB Presentación Septiembre 2008

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Reaching targets with USB based software

  • 2. About us bbUSB is a subsidiary company of Star TIC Innovation. Star TIC was born in 2006 as a spin-off of the Escuela Técnica Superior de Ingenieros de Telecomunicación (Superior Technical School of Telecommunication Engineers) of Madrid’s Universidad Politécnica (Spain). Today it is an international company with a human capital of more than 50 workers between its Chinese and Spanish offices. Other divisions of the group are : MemoriasUSB, Vectoriza and Softime. With a strong technological vocation, Star TIC provides innovative software and customization solutions to the electronic drives market.
  • 3. Our history 2002 A group of classmates decides to try an entrepreneur adventure, a technology based project, at the University installations. All of them are students at the Superior Technical School of Telecommunication Engineers of Madrid’s Universidad Politécnica. 2003 Some members were focused on software development, the seed of what today is our software division was germinating. 2006 Settlement of Hong Kong offices. 2006 Creation of StarTIC Innovation , owner Softime with headquarters in Madrid and StarTIC Hong Kong . 2007 Settlement of Shenzhen offices. 2008 International launch of bbUSB software.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. bbUSB lifecycle * Campaigns: Personalized contents for each group of users. *
  • 10. Hereafter you will see a real example of each attribute bbusb FEATURES
  • 11. Features When a company buys bbUSB drives, it receives a link to its administration page. With a user and a password an administrator will easily manage menus, downloads, segmented campaigns and statistics. Online management
  • 12. Features Companies will determine how many drive sets they want to have configured from the beginning. They have a different ISO and a different menu. Groups configuration
  • 13. Features Downloading ISOs for the drive sets is a completely automatic process . ISOs automatic download
  • 14. Features When users connect the USB drives for the first time they find a registration form. All the information is stored at the platform for future segmentations. If a company doesn’t want to include the registration, it can do it, but it won’t have that interesting information . Users’ registration information
  • 15. Features bbUSB can update information to segmented targets. Campaigns can be focused on coincidences on the registration information as well as in function of users ’ behaviour on other campaigns, or both criteria at the time. Dynamic campaigns
  • 16. Features bbUSB stores l the information that the users generate in a voluntary or involuntary way. Information about the registration form. Information about clicks on campaigns. Statistics