1. The document discusses media analysis services offered by Publicis Consultants, including standard and specialized media monitoring reports.
2. Services include regular media analysis of organizations, issues tracking, competitive benchmarking, and journalist profiling. Reports analyze coverage volume, tone, key messages, and sources.
3. Outsourcing media analysis to Publicis Consultants in Bulgaria provides lower costs while leveraging their experienced analysts and integration with communication services.
35. Methodology Coding framework Project Managers Media Analysts translate the textual information into categories and numbers, in accordance with the coding framework, set for each client. The data is then transferred on the charts for the final report Examination of client’s brief Relevance criteria list Metrics to be applied in bubbles…
43. Advantages of outsourcing in Bulgaria Bulgaria has Europe's lowest labour costs - 20% of EU average , for excellent labour force skills and qualifications "According to EIU, Bulgaria occupies 13th position among the world's top 60 most attractive zones for offshoring. In the EIU's survey, carried out among 500 top executives from all over the world, one of the most important criteria are the educational level of the population, low labor costs, good legislation and well-developed infrastructure "
![Contents ,[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)