Reno Peng of Geni.com is organizing a collaborative focus group project to deep dive insights on China Consumer Internet/ SNS, please feel free to join if you're interested in it.
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
CN SNS Focus Group Project
1. SNS Focus Group Project Collaborative qualitative market research on CN Consumer Internet/ SNS
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6. Project Structure & Output report 8~10 ppl/ group; 2K RMB buget/group; SH , 2 groups, Nov; C redible report. 8~10 ppl/ group; 2K RMB buget/group; BJ , 2 groups, Nov; C redible report. project project projec t project participants benefits 1. SNS 1) insights 2) PR/brand 2. scholar/ mktg research agency 1) PR/brand 2) future biz w/ SNS/VC$ 3. blogger/ media 1) headline materails 2) article 3) subscribers 4) brand 4. VC’s insights/data reputation C ollaborative practice
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9. User demographics sample v (10%) v (10%) Career - teachers v (10%) Career - students v (10%) v (10%) Career - investors v (10%) v (20%) v (20%) Friend SNS user v (10%) Family SNS user v (10%) v (10%) Biz SNS user v (10%) v (20%) v (10%) Bkgd - high-school v (10%) v (20%) v (10%) Bkgd - college v (10%) v (10%) Career - IT professional v (40%) v (20%) G ender - female v (10%) v (20%) v (10%) G ender - male >45 27~45 <27 age
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