1. Using the Chipotle Commercial as a framework for video/animation:
1 Start with a 50,000’ view using brilliant colors, blues, lush green, calming sounds
of waves, animal sounds
2 Images of 1st Americans and old land uses
3 Images of Voyageurs, outposts – 1700’s
4 Mid 1800’s land-use changes start. Cities, population centers, manufacturing
5 Invasives and pollution start appearing
6 Colors of the background are changing and becoming more subdued.
7 Modern times: a fish, a farmer, an angler, a child have worried looks and
furrowed brows (if a fish can have a furrowed brow)
8 A big pause as they all look around, scanning the land, sky, horizon
9 Colors start to brighten
10 Best practices start filling the screens (appearing), rain barrels, parks, green
roofs, buffer strips, etc.
11 Solution of Collaboration, networking, interactive site, web appearing on
clothing, buildings, side of trucks, billboards, TV/computer screens/ smart devices.

2. Zooming in showing, transition from 50,000’
Land Use changes
Animated transition over several slides

3. Zooming in showing
Land Use changesZooming in adding invasives by dates,
colors of the screen change
i.e garlic mustard/1860,
Purple Loosestrife/1900’s
Filling in the screens with invasives
Russian
Olive
Russian
Olive
Russian
Olive
Russian
Olive
Russian
Olive
Spotted
Knapweed
Spotted
Knapweed
Spotted
Knapweed
Spotted
Knapweed
Garlic Mustard
Garlic Mustard
Garlic Mustard
Garlic Mustard
Garlic Mustard

4. Zooming in showing, transition from 50,000’
Land Use changes
Animated transition over several slides

5. Zooming in showing
Land Use changes
Zooming in adding pollution by dates
i.e Tanneries 1890 - 1920,
Chemical Dumping –
Fire in the Cuyahoga – 1963
Run-off, Sewage, etc
Filling the screen, even over-crowding

6. Zooming in showing
Land Use changes
This could continue for several slides and
then there is a pause.
A fish, a plant, a farmer, an angler, a child
look around and realize what has been
done.

7. Zooming in showing
Land Use changes
Changes begin to appear. Colors brighten:
Best Practices, rain barrels, roof top
gardens, buffer strips

8. How do we get there?
Great Lakes Clean Cities Network
NECO
Sharing resources
Great Lakes Protection Fund
People
(Scouts, Scientists, Neighborhoods, S
chools, Government)

9. Benefits:
Clean Water
Abundance
Healthy Plants
Healthy Fish
Etc…..