ST. PETERSBURG, Fla.--(BUSINESS WIRE)--Catalina, the personalized digital media company, has complet...

1. Catalina Completes Acqusition of Cellfire as Major Milestone
in Digital Coupons is Reached
ST. PETERSBURG, Fla.--(BUSINESS WIRE)--Catalina, the personalized digital media company, has
completed the
acquisition of Cellfire, the leading provider of load-to-card (L2C)
digital coupons in the consumer packaged goods (CPG) market. On the
heels of this acquisition, Cellfire reached an important milestone: one
billion digital coupons downloaded to shoppers' loyalty cards.
"Our acquisition of Cellfire and this exciting milestone reflect the
explosive growth of load-to-card offers in the U.S.," said Catalina CEO
Jamie Egasti. "With the expanded reach of Cellfire, our retail and brand
partners can achieve the scale they are looking for, seamlessly
delivering content across all channels and screens."
Catalina's acquisition represents a major step forward for its
omnichannel offering, enabling CPG retailers and brands to meet the
demands of today's changing consumer by seamlessly delivering relevant
content when and where shoppers choose. Catalina's ability to
personalize media based on shopper purchase history, coupled with
Cellfire's reach of more than 22,000 stores nationwide, will bring
relevant offers to shoppers without the need to print coupons at home.
"The digital coupon industry is growing as consumers do more on mobile.
As we combine our solutions with Catalina's deep personalization
capabilities and large offer pool, we look forward to providing even
greater value to shoppers, retailers and brands," said Cellfire CEO
Robert Drescher.
Cellfire will operate under the Catalina umbrella, retaining its name,

2. all full-time employees and its Silicon Valley headquarters.
About Catalina
Catalina's personalized digital media drives lift and loyalty for the
world's leading CPG retailers and brands. Catalina personalizes the
consumer's path to purchase through mobile, online and in-store networks
powered by the largest shopper history database in the world. Catalina
is based in St. Petersburg, FL, with operations in the United States,
Europe and Japan. To learn more, please visit www.catalinamarketing.com
or follow us on Twitter @catalina
or @catalinamobile.
About Cellfire
Cellfire delivers millions of L2C digital coupons each week with reach
of more than 22,000 stores nationwide. Named best instant savings
application by Consumer Reports, Cellfire enables consumers to instantly
save money by linking offers directly to their store loyalty cards
through any web-enabled device. For more information, visit info.cellfire.com.
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e-Major-Milestone-Digital