Social sites like Facebook, Twitter or LinkedIn can be used effectively by car dealers for generating quality auto lead. Connecting with prospects, building relationships and blogging are a few things to remember.

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Social sites like Facebook, Twitter or LinkedIn can be used effectively by car
dealers for generating quality auto lead. Connecting with prospects, building
relationships and blogging are a few things to remember.
You are a car dealer and have heard a lot about social media sites like Facebook (FB),
LinkedIn, Google+, Twitter, or Pinterest. Then, you do not have the time to use the social
tools to enhance the performance of your dealership. When am talking about
performance, it’s related to auto lead and how you can generate more using platforms
like Facebook or Twitter. And, it is needless to say that generating more leads means
more sales and greater profits at the end of the month.
When it comes to creating new sales opportunities, what’s the key to its success? Well,
you need to find your prospects, know about their likes, dislikes or income, and start
building a healthy interaction with them. This is what social sites are meant for - building
strong and powerful business relationships with your prospective car buyers.
Though many businesses just make an occasional update on their FB or LinkedIn page,
most are unaware as to how to improve their social presence. The key to success is
remaining active on the web and building your brand’s reputation as a personable,
friendly and reliable authority.
First Things First - Connect with Your Potential Buyers
When it comes to the internet, it is full of sales opportunities. Since there are several
competitors selling similar products, just like you are selling new and used vehicles, you
need to think of the smartest way of connecting with your prospects. Let’s cite an
example to make this point simpler. Say for instance, you are targeting customers who
need vehicle financing as they do not have the required funds to make a cash purchase.
In such a situation, you need to generate car loan leads and connect only with those car
shoppers who need immediate financing. Do not restrain yourself by using FB or Google+
alone. That’s because you will find prospects anywhere a lot of conversation and

2. interaction is on. So, be prepared and discover places on the internet where
conversations about automobiles are taking place. Once you know this, start connecting.
Build up Relationships
Once you identify the places where a lot of discussion or conversation is going on, start
building relationships with your potential customers. This will not happen overnight. You
need to be patient. Start a purposeful conversation by sharing useful content related to
new and exciting winter cars. Or, post something about the top selling vehicles during a
festive season. Once the trust is built up, you can help your prospects by offering your
automotive products to solve their problems.
Adding Friends and Following
If you are targeting a local area, then add friends or follow those who are associated with
the automobile business locally. However, do not forget to overlook the important
contacts on other social sites. You can expect to generate quality auto lead with those
individuals or prominent dealerships having a considerable fan following. Doing this will
attract buyers’ attention to your social presence.
Last but not the Least is Blogging
Share your knowledge and expertise by posting regularly on your automotive business
blog. If you can provide specific insights related to your industry, there is nothing like it.
This way, you can make your dealership’s presence felt and establish yourself as an
industry expert.
Are you using social media for generating new sales opportunities? Please comment.
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