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All photos by Bob Rosenbaum except where noted




         Shoot Like a Pro
(with a camera built for amateurs)
                       Taking interesting photos
                        suitable for publication
All photos by Bob Rosenbaum except where noted



                                    What you’ll learn
• Basic concepts
      – What’s a photograph
      – How photos get from your camera to paper
• Setting resolution
• “Seeing” a good photo
• Using your camera to capture it
     – Smartphone, iPad, point-and-shoot
• Uploading your photos to the Observer
4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   3
All photos by Bob Rosenbaum except where noted



                                         Basic concepts




4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   4
All photos by Bob Rosenbaum except where noted



   Basic concepts: What’s a photograph
• Light is focused, condensed through a lens
• Captured on a light-sensitive surface




4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   5
All photos by Bob Rosenbaum except where noted



   Basic concepts: What’s a photograph
• Only real variable: How much light gets in
• 2 ways to control it




4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   6
All photos by Bob Rosenbaum except where noted



   Basic concepts: What’s a photograph
• Only real variable: How much light gets in
• 2 ways to control it
      – Size of the aperture




4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   7
All photos by Bob Rosenbaum except where noted



   Basic concepts: What’s a photograph
• Only real variable: How much light gets in
• 2 ways to control it
      – Size of the aperture
      – Length of time aperture is open




4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   8
All photos by Bob Rosenbaum except where noted



   Basic concepts: What’s a photograph
• Length of time affects ability to stop motion
• Controlled by shutter speed
      – 100s or 1,000s of a second
      – Low shutter speed: moving objects blur
      – High shutter speed: moving objects freeze




4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   9
All photos by Bob Rosenbaum except where noted



   Basic concepts: What’s a photograph
• Size of aperture affects focal plane
      – i.e. depth of field
• Controlled by F-stop / aperture

High number/                                                Low number/
smaller aperture                                            larger aperture




4/4/2013                    © 2013 www.themarketfarm.com              Permission required for use   10
All photos by Bob Rosenbaum except where noted



       Basic concepts: Printed photos
• A printing press is like a computer: it only knows
  on and off
      – A space on the page either has ink or it doesn’t
      – Black ink is never gray; it’s just black


• Half-tone process overcomes this limitation when
  printing photos
      – Photos are rendered using “half-tone” process
      – Optical illusion – recreates image as a series of dots
4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   11
All photos by Bob Rosenbaum except where noted



                                                    Half tones
  • Pre-digital
        – Created by re-photographing picture through a
          screen
  • Digital
        – Created in
          Photoshop or
          prepress
          software
Image: graphicdesign.spokanefalls.edu

  4/4/2013                    © 2013 www.themarketfarm.com       Permission required for use   12
All photos by Bob Rosenbaum except where noted



                           Mastering Resolution




4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   13
All photos by Bob Rosenbaum except where noted



                                                 Resolution
• A technical issue – not artistic
• It’s the amount of data in a photo
      – More data = more flexibility in using the photo
      – More data = more memory
• Must reconcile 3 data storage technologies
      – Digital cameras store data in pixels
      – Computers store data in bytes
      – Printed paper stores data in dots

4/4/2013                    © 2013 www.themarketfarm.com      Permission required for use   14
All photos by Bob Rosenbaum except where noted



                                         Digital camera
• Captures image on electronic screen
      – Unlike analog photography, it’s not a “true” image
      – Image translated into pixels
      – A 5 MP photo (i.e. 5 million pixels) is
        2592 p x 1944 p

      – iPhone 4: 8 MP
      – Nikon Coolpix S6200 ($119): 16 MP


4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   15
All photos by Bob Rosenbaum except where noted



                                            Digital photo
• You choose resolution when photo is shot
• Typical settings
      – High/Medium/Low
      – Large/Small
      – Actual photo dimensions

• You choose resolution again when moving photo
  from camera to computer
• Once removed, information is gone forever

4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   16
All photos by Bob Rosenbaum except where noted



                                            Digital photo


•Originally
photographed
at 4 MP

•Stored at
593 kb
(1/2 MB)

•Already too
low for print;
original was
≈2MB


4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   17
All photos by Bob Rosenbaum except where noted



                                            Digital photo


•Originally
photographed
at 4 MP

•Scraped from
a web page

•33 kb




4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   18
All photos by Bob Rosenbaum except where noted



                                                 Resolution
• When a photo is SIZED digitally by dragging on
  screen:
      – The number of pixels stays the same
      – Resolution decreases/increases as it’s sized
• When a photo is SAVED at a smaller size:
      – Most software (e-mail clients, websites, etc) will
        reduce the number of pixels – resulting in loss of
        resolution
      – It’s because their goal is to save on memory

4/4/2013                    © 2013 www.themarketfarm.com      Permission required for use   19
All photos by Bob Rosenbaum except where noted



                                                 Resolution
• Websites/computer screens reproduce at the
  equivalent of 72 DPI
• Newspapers print at 300 DPI
      – “Dot gain” reduces clarity
      – Colors lose brilliance
• Glossy magazines print at 720 dots per inch
  (DPI)


4/4/2013                    © 2013 www.themarketfarm.com      Permission required for use   20
All photos by Bob Rosenbaum except where noted



                                                            Online




4/4/2013                    © 2013 www.themarketfarm.com             Permission required for use   21
All photos by Bob Rosenbaum except where noted



                                               Newspaper




4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   22
All photos by Bob Rosenbaum except where noted



                                High-end magazine




4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   23
All photos by Bob Rosenbaum except where noted



                           Resolution Takeaways
• Shoot photos at highest resolution
• Store photos at highest resolution
• Understand how printing process will
  compromise photos
      – Colors lose brilliance
      – Images lose clarity
• Don’t even think about printing a photo
  scraped from a website; it won’t work.
4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   24
All photos by Bob Rosenbaum except where noted



                                       Rules of Thumb
• A photo needs to be 1-6 MB
• Maximum printable size (in inches) of a digital
  image in a typical newspaper:
      – File dimension in pixels ÷ 200
      – Example:
               •   Your photo is 1,000p tall x 1,400p wide (1.4 MP)
               •   1,000 ÷ 200 = 5
               •   1,400 ÷ 200 = 7
               •   The photo will print acceptably at up to 5” x 7”

4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   25
All photos by Bob Rosenbaum except where noted



                             Seeing a good photo




                            Before you actually take it




4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   26
All photos by Bob Rosenbaum except where noted



                             Seeing a good photo
Newspaper photos aren’t snapshots
• Snapshots are souvenirs
• Newspaper photos tell a story




4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   27
All photos by Bob Rosenbaum except where noted



                                        Seeing a photo
• Key components of photo
      – Subject
      – Everything else

      Most people give all their attention to the subject
        and none to everything else.
      The key to notable photos is to pay most attention
        to everything else.


4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   28
All photos by Bob Rosenbaum except where noted



                                        Seeing a photo
• The subject
      – Large
      – Interesting
      – Colorful
      – Not centered in frame




4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   29
All photos by Bob Rosenbaum except where noted



                         Seeing a good: Subject




4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   30
All photos by Bob Rosenbaum except where noted



                       Seeing a photo: Subject




4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   31
All photos by Bob Rosenbaum except where noted



                       Seeing a photo: Subject




4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   32
All photos by Bob Rosenbaum except where noted



                       Seeing a photo: Subject




                                            Nobody wants to see this


4/4/2013                    © 2013 www.themarketfarm.com               Permission required for use   33
All photos by Bob Rosenbaum except where noted



                       Seeing a photo: Subject




4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   34
All photos by Bob Rosenbaum except where noted



                                        Seeing a photo
• Key components of photo
      – Subject
      – Everything else




4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   35
All photos by Bob Rosenbaum except where noted



                                        Seeing a photo
•   Lighting
•   Composition
                                                                  The only aspect that
•   Foreground/Background                                         requires making
                                                                  adjustments to camera
•   Lines & Patterns                                              settings

•   Framing/Orientation




4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   36
All photos by Bob Rosenbaum except where noted



                      Seeing a photo: Lighting
• Lighting
      – Where is the light source
               • Above/font of subject: post card
               • Behind subject: backlight (shadowy/moody)
               • Side: intensity
      – Look at the shadows
               • Long v. short (long is more dramatic)
               • Vertical (connects foreground w/ background)
               • Horizontal / diagonal (creates balance/interest)

4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   37
All photos by Bob Rosenbaum except where noted



                      Seeing a photo: Lighting




4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   38
All photos by Bob Rosenbaum except where noted



                      Seeing a photo: Lighting




4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   39
All photos by Bob Rosenbaum except where noted



                      Seeing a photo: Lighting




4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   40
All photos by Bob Rosenbaum except where noted



              Seeing aphoto: Composition
• Rule of thirds




                                                                                  Photographer
                                                                                  unknown

4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use      41
All photos by Bob Rosenbaum except where noted



            Seeing a photo: Composition
• Rule of thirds




                                                                                  Photographer
                                                                                  unknown

4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use      42
All photos by Bob Rosenbaum except where noted



   Seeing a photo: Fore/background
• Foreground/Background
      – Narrow
        focal
        plane




4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   43
All photos by Bob Rosenbaum except where noted



   Seeing a photo: Fore/background
• Foreground/Background
• Wide
  focal
  plane




4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   44
All photos by Bob Rosenbaum except where noted



   Seeing a photo: Fore/background
• Foreground/Background
      – Look for the unusual
        and interesting




4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   45
All photos by Bob Rosenbaum except where noted



   Seeing a photo: Fore/background
• Foreground/Background
      – Blend foreground and
        background




4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   46
All photos by Bob Rosenbaum except where noted



                            Seeing a photo: Lines
• Look for patterns of lines
      – Converging




                                             Photo by Jennifer Kuhel;
                                             taken with an iPad
4/4/2013                    © 2013 www.themarketfarm.com                Permission required for use   47
All photos by Bob Rosenbaum except where noted



                            Seeing a photo: Lines
• Look for patterns and textures




4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   48
All photos by Bob Rosenbaum except where noted



                            Seeing a photo: Lines
• Look for the letter Z




4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   49
All photos by Bob Rosenbaum except where noted



                            Seeing a photo: Lines
• Look for patterns of lines
      – Z-pattern




4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   50
All photos by Bob Rosenbaum except where noted



                      Seeing a photo: Framing
• Framing/Orientation
      – Use objects to create a frame within a frame




4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   51
All photos by Bob Rosenbaum except where noted



                      Seeing a photo: Framing
• Framing/Orientation
      – Use objects to create a frame within a frame




4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   52
All photos by Bob Rosenbaum except where noted



               Seeing a photo: Orientation
• Framing/Orientation
      – Don’t feel bound by horizontal, vertical, eye-level




4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   53
All photos by Bob Rosenbaum except where noted



                                 Using your camera




4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   54
All photos by Bob Rosenbaum except where noted



                                 Using your camera
• Your point-and-shoot is capable of great
  things
• But it’s set to take snapshots and postcards
      – Auto focuses on center of frame
      – Defaults to wide depth of field
      – Auto-flash eliminates shadows




4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   55
All photos by Bob Rosenbaum except where noted



                                 Using your camera
• How to get it to do more
      – Hold it still (keep elbows in)
      – Turn off auto flash
      – Explore settings




           Still Life with iPhone Grid

4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   56
All photos by Bob Rosenbaum except where noted



                                 Using your camera
• Most cameras allow selective focus/metering
      – Point camera at
        subject; hold
        shutter half-way
        down, reframe
        photo
• Experiment w/
  scene settings
                 iPhone “selective focus”



4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   57
All photos by Bob Rosenbaum except where noted



                                 Using your camera
• When possible, use manual settings
  to adjust shutter or F-stop
      – For narrow focal plane
               • Open aperture/F-stop
               • If manual isn’t available,
                 use “scenes” or “modes”
                       – Portrait
                       – Party
                       – Dusk/Dawn
               • Anything designed to let in a lot of natural light at
                 expense of shutter speed

4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   58
All photos by Bob Rosenbaum except where noted



                 Uploading to the Observer




4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   59
All photos by Bob Rosenbaum except where noted



                 Uploading to the Observer




4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   60
All photos by Bob Rosenbaum except where noted



                 Uploading to the Observer




4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   61
All photos by Bob Rosenbaum except where noted



                 Uploading to the Observer



                                                            •Populate Title, Category.
                                                            •You can leave “Article”
                                                            section blank.
                                                            •Then scroll to bottom




4/4/2013                    © 2013 www.themarketfarm.com             Permission required for use   62
All photos by Bob Rosenbaum except where noted



                 Uploading to the Observer




4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   63
All photos by Bob Rosenbaum except where noted



                 Uploading to the Observer




                                                                         Look for
                                                                         upload
                                                                         counter




4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   64
All photos by Bob Rosenbaum except where noted



                 Uploading to the Observer




4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   65
All photos by Bob Rosenbaum except where noted



                                      Reward yourself




4/4/2013                    © 2013 www.themarketfarm.com    Permission required for use   66
All photos by Bob Rosenbaum except where noted



                                                  Resources
• Resources abound online. Here are a few:
• How a digital camera works
      – https://sites.google.com/site/photomedic1/how-does-the-digital-
        camera-work
• Photo composition
      – http://digital-photography-school.com/digital-photography-
        composition-tips
      – http://www.photographymad.com/pages/view/10-top-photography-
        composition-rules
      – http://www.digitalcameraworld.com/2012/04/12/10-rules-of-photo-
        composition-and-why-they-work/
•    iPhone
      – http://www.grumblesandgrunts.com/2013/01/how-to-best-iphone-
        camera-tips-tricks.html


4/4/2013                    © 2013 www.themarketfarm.com      Permission required for use   67

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Shoot Like A Pro (with a camera built for amateurs)

  • 1. All photos by Bob Rosenbaum except where noted Shoot Like a Pro (with a camera built for amateurs) Taking interesting photos suitable for publication
  • 2. All photos by Bob Rosenbaum except where noted What you’ll learn • Basic concepts – What’s a photograph – How photos get from your camera to paper • Setting resolution • “Seeing” a good photo • Using your camera to capture it – Smartphone, iPad, point-and-shoot • Uploading your photos to the Observer 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 3
  • 3. All photos by Bob Rosenbaum except where noted Basic concepts 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 4
  • 4. All photos by Bob Rosenbaum except where noted Basic concepts: What’s a photograph • Light is focused, condensed through a lens • Captured on a light-sensitive surface 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 5
  • 5. All photos by Bob Rosenbaum except where noted Basic concepts: What’s a photograph • Only real variable: How much light gets in • 2 ways to control it 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 6
  • 6. All photos by Bob Rosenbaum except where noted Basic concepts: What’s a photograph • Only real variable: How much light gets in • 2 ways to control it – Size of the aperture 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 7
  • 7. All photos by Bob Rosenbaum except where noted Basic concepts: What’s a photograph • Only real variable: How much light gets in • 2 ways to control it – Size of the aperture – Length of time aperture is open 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 8
  • 8. All photos by Bob Rosenbaum except where noted Basic concepts: What’s a photograph • Length of time affects ability to stop motion • Controlled by shutter speed – 100s or 1,000s of a second – Low shutter speed: moving objects blur – High shutter speed: moving objects freeze 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 9
  • 9. All photos by Bob Rosenbaum except where noted Basic concepts: What’s a photograph • Size of aperture affects focal plane – i.e. depth of field • Controlled by F-stop / aperture High number/ Low number/ smaller aperture larger aperture 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 10
  • 10. All photos by Bob Rosenbaum except where noted Basic concepts: Printed photos • A printing press is like a computer: it only knows on and off – A space on the page either has ink or it doesn’t – Black ink is never gray; it’s just black • Half-tone process overcomes this limitation when printing photos – Photos are rendered using “half-tone” process – Optical illusion – recreates image as a series of dots 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 11
  • 11. All photos by Bob Rosenbaum except where noted Half tones • Pre-digital – Created by re-photographing picture through a screen • Digital – Created in Photoshop or prepress software Image: graphicdesign.spokanefalls.edu 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 12
  • 12. All photos by Bob Rosenbaum except where noted Mastering Resolution 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 13
  • 13. All photos by Bob Rosenbaum except where noted Resolution • A technical issue – not artistic • It’s the amount of data in a photo – More data = more flexibility in using the photo – More data = more memory • Must reconcile 3 data storage technologies – Digital cameras store data in pixels – Computers store data in bytes – Printed paper stores data in dots 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 14
  • 14. All photos by Bob Rosenbaum except where noted Digital camera • Captures image on electronic screen – Unlike analog photography, it’s not a “true” image – Image translated into pixels – A 5 MP photo (i.e. 5 million pixels) is 2592 p x 1944 p – iPhone 4: 8 MP – Nikon Coolpix S6200 ($119): 16 MP 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 15
  • 15. All photos by Bob Rosenbaum except where noted Digital photo • You choose resolution when photo is shot • Typical settings – High/Medium/Low – Large/Small – Actual photo dimensions • You choose resolution again when moving photo from camera to computer • Once removed, information is gone forever 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 16
  • 16. All photos by Bob Rosenbaum except where noted Digital photo •Originally photographed at 4 MP •Stored at 593 kb (1/2 MB) •Already too low for print; original was ≈2MB 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 17
  • 17. All photos by Bob Rosenbaum except where noted Digital photo •Originally photographed at 4 MP •Scraped from a web page •33 kb 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 18
  • 18. All photos by Bob Rosenbaum except where noted Resolution • When a photo is SIZED digitally by dragging on screen: – The number of pixels stays the same – Resolution decreases/increases as it’s sized • When a photo is SAVED at a smaller size: – Most software (e-mail clients, websites, etc) will reduce the number of pixels – resulting in loss of resolution – It’s because their goal is to save on memory 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 19
  • 19. All photos by Bob Rosenbaum except where noted Resolution • Websites/computer screens reproduce at the equivalent of 72 DPI • Newspapers print at 300 DPI – “Dot gain” reduces clarity – Colors lose brilliance • Glossy magazines print at 720 dots per inch (DPI) 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 20
  • 20. All photos by Bob Rosenbaum except where noted Online 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 21
  • 21. All photos by Bob Rosenbaum except where noted Newspaper 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 22
  • 22. All photos by Bob Rosenbaum except where noted High-end magazine 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 23
  • 23. All photos by Bob Rosenbaum except where noted Resolution Takeaways • Shoot photos at highest resolution • Store photos at highest resolution • Understand how printing process will compromise photos – Colors lose brilliance – Images lose clarity • Don’t even think about printing a photo scraped from a website; it won’t work. 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 24
  • 24. All photos by Bob Rosenbaum except where noted Rules of Thumb • A photo needs to be 1-6 MB • Maximum printable size (in inches) of a digital image in a typical newspaper: – File dimension in pixels ÷ 200 – Example: • Your photo is 1,000p tall x 1,400p wide (1.4 MP) • 1,000 ÷ 200 = 5 • 1,400 ÷ 200 = 7 • The photo will print acceptably at up to 5” x 7” 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 25
  • 25. All photos by Bob Rosenbaum except where noted Seeing a good photo Before you actually take it 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 26
  • 26. All photos by Bob Rosenbaum except where noted Seeing a good photo Newspaper photos aren’t snapshots • Snapshots are souvenirs • Newspaper photos tell a story 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 27
  • 27. All photos by Bob Rosenbaum except where noted Seeing a photo • Key components of photo – Subject – Everything else Most people give all their attention to the subject and none to everything else. The key to notable photos is to pay most attention to everything else. 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 28
  • 28. All photos by Bob Rosenbaum except where noted Seeing a photo • The subject – Large – Interesting – Colorful – Not centered in frame 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 29
  • 29. All photos by Bob Rosenbaum except where noted Seeing a good: Subject 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 30
  • 30. All photos by Bob Rosenbaum except where noted Seeing a photo: Subject 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 31
  • 31. All photos by Bob Rosenbaum except where noted Seeing a photo: Subject 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 32
  • 32. All photos by Bob Rosenbaum except where noted Seeing a photo: Subject Nobody wants to see this 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 33
  • 33. All photos by Bob Rosenbaum except where noted Seeing a photo: Subject 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 34
  • 34. All photos by Bob Rosenbaum except where noted Seeing a photo • Key components of photo – Subject – Everything else 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 35
  • 35. All photos by Bob Rosenbaum except where noted Seeing a photo • Lighting • Composition The only aspect that • Foreground/Background requires making adjustments to camera • Lines & Patterns settings • Framing/Orientation 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 36
  • 36. All photos by Bob Rosenbaum except where noted Seeing a photo: Lighting • Lighting – Where is the light source • Above/font of subject: post card • Behind subject: backlight (shadowy/moody) • Side: intensity – Look at the shadows • Long v. short (long is more dramatic) • Vertical (connects foreground w/ background) • Horizontal / diagonal (creates balance/interest) 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 37
  • 37. All photos by Bob Rosenbaum except where noted Seeing a photo: Lighting 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 38
  • 38. All photos by Bob Rosenbaum except where noted Seeing a photo: Lighting 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 39
  • 39. All photos by Bob Rosenbaum except where noted Seeing a photo: Lighting 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 40
  • 40. All photos by Bob Rosenbaum except where noted Seeing aphoto: Composition • Rule of thirds Photographer unknown 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 41
  • 41. All photos by Bob Rosenbaum except where noted Seeing a photo: Composition • Rule of thirds Photographer unknown 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 42
  • 42. All photos by Bob Rosenbaum except where noted Seeing a photo: Fore/background • Foreground/Background – Narrow focal plane 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 43
  • 43. All photos by Bob Rosenbaum except where noted Seeing a photo: Fore/background • Foreground/Background • Wide focal plane 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 44
  • 44. All photos by Bob Rosenbaum except where noted Seeing a photo: Fore/background • Foreground/Background – Look for the unusual and interesting 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 45
  • 45. All photos by Bob Rosenbaum except where noted Seeing a photo: Fore/background • Foreground/Background – Blend foreground and background 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 46
  • 46. All photos by Bob Rosenbaum except where noted Seeing a photo: Lines • Look for patterns of lines – Converging Photo by Jennifer Kuhel; taken with an iPad 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 47
  • 47. All photos by Bob Rosenbaum except where noted Seeing a photo: Lines • Look for patterns and textures 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 48
  • 48. All photos by Bob Rosenbaum except where noted Seeing a photo: Lines • Look for the letter Z 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 49
  • 49. All photos by Bob Rosenbaum except where noted Seeing a photo: Lines • Look for patterns of lines – Z-pattern 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 50
  • 50. All photos by Bob Rosenbaum except where noted Seeing a photo: Framing • Framing/Orientation – Use objects to create a frame within a frame 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 51
  • 51. All photos by Bob Rosenbaum except where noted Seeing a photo: Framing • Framing/Orientation – Use objects to create a frame within a frame 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 52
  • 52. All photos by Bob Rosenbaum except where noted Seeing a photo: Orientation • Framing/Orientation – Don’t feel bound by horizontal, vertical, eye-level 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 53
  • 53. All photos by Bob Rosenbaum except where noted Using your camera 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 54
  • 54. All photos by Bob Rosenbaum except where noted Using your camera • Your point-and-shoot is capable of great things • But it’s set to take snapshots and postcards – Auto focuses on center of frame – Defaults to wide depth of field – Auto-flash eliminates shadows 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 55
  • 55. All photos by Bob Rosenbaum except where noted Using your camera • How to get it to do more – Hold it still (keep elbows in) – Turn off auto flash – Explore settings Still Life with iPhone Grid 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 56
  • 56. All photos by Bob Rosenbaum except where noted Using your camera • Most cameras allow selective focus/metering – Point camera at subject; hold shutter half-way down, reframe photo • Experiment w/ scene settings iPhone “selective focus” 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 57
  • 57. All photos by Bob Rosenbaum except where noted Using your camera • When possible, use manual settings to adjust shutter or F-stop – For narrow focal plane • Open aperture/F-stop • If manual isn’t available, use “scenes” or “modes” – Portrait – Party – Dusk/Dawn • Anything designed to let in a lot of natural light at expense of shutter speed 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 58
  • 58. All photos by Bob Rosenbaum except where noted Uploading to the Observer 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 59
  • 59. All photos by Bob Rosenbaum except where noted Uploading to the Observer 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 60
  • 60. All photos by Bob Rosenbaum except where noted Uploading to the Observer 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 61
  • 61. All photos by Bob Rosenbaum except where noted Uploading to the Observer •Populate Title, Category. •You can leave “Article” section blank. •Then scroll to bottom 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 62
  • 62. All photos by Bob Rosenbaum except where noted Uploading to the Observer 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 63
  • 63. All photos by Bob Rosenbaum except where noted Uploading to the Observer Look for upload counter 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 64
  • 64. All photos by Bob Rosenbaum except where noted Uploading to the Observer 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 65
  • 65. All photos by Bob Rosenbaum except where noted Reward yourself 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 66
  • 66. All photos by Bob Rosenbaum except where noted Resources • Resources abound online. Here are a few: • How a digital camera works – https://sites.google.com/site/photomedic1/how-does-the-digital- camera-work • Photo composition – http://digital-photography-school.com/digital-photography- composition-tips – http://www.photographymad.com/pages/view/10-top-photography- composition-rules – http://www.digitalcameraworld.com/2012/04/12/10-rules-of-photo- composition-and-why-they-work/ • iPhone – http://www.grumblesandgrunts.com/2013/01/how-to-best-iphone- camera-tips-tricks.html 4/4/2013 © 2013 www.themarketfarm.com Permission required for use 67