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How Internal Social Networks Enable Interacting and Responding to Employee Needs


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How Internal Social Networks Enable Interacting and Responding to Employee Needs

  1. 1. Building a Digital Town Square and Internal Social Networking Capabilities at Pfizer Bob Libbey Pfizer Inc. May 22, 2012
  2. 2. What We’ll Cover • Our Challenge • Course of Action • Where We Are Today • Where We’re Going
  3. 3. Pfizer At a Glance $67 BILLION 150 revenue manufacturing countries products with sales in 2011 sites worldwide in which Pfizer greater than sells products $1 billion in 2011 $3.1 MORE THAN BILLION 100,000 R&D partner cash and products Primary Care, colleagues around institutions donated from U.S. Specialty Care the globe and Puerto Rico and Animal Health in 2010 globally businesses worldwide
  4. 4. Our Original Technology Challenge  Site proliferation and fragmentation – 410 information-based sites, 10,000 team sites – Info sites lack consistent look, feel, common navigation – No single access point or consistent means for connecting among sites  Significant costs – Info-based sites cost $50,000–$250,000 to create  Inability to capture, track user satisfaction, site utility – No common means to measure satisfaction; no consistent method to identify productivity improvement opportunities
  5. 5. Course of Action • Reset editorial standards • Shaped long-term vision for site and broader platform • Began building team – Business Technology and Communications – to create PfizerWorld Super Site Platform • Moved to SharePoint 2007
  6. 6. The Broader Approach Recipe for Success • “Guidance without prescription” – policy, guidelines and other tools designed to enable intranet improvement; not to control content • Committed to the “One Pfizer” ideal – vision, purpose and goals align online channels to strengthen “One Pfizer” communications • Continuous Improvement – keep costs down, utility and usability high • Clear Governance – Intranet Governance Committee with representatives from across enterprise and functions
  7. 7. PfizerWorld: 2011 in Review Unique Users 175,058 Article Views 5,148,738 Page Views 60,518,608 $12MM Savings
  8. 8. Demand for Local Content
  9. 9. Going Mobile
  10. 10. MyWorld ActivityFirst-Year Numbers Page Views 812,700 Unique Users 41,377 PfizerWor ld Connections 83,949 Webpart Posts 3,386 Comments 5,998
  11. 11. PfizerWorld Webpart• New interactive webpart on PfizerWorld home has increased MyWorld: • Access • Awareness • Usage
  12. 12. Colleague Comments on MyWorld “MyWorld [makes it] easy to get connected with my global colleagues and learn his/her thoughts. It makes me feel [as] if I were actually talking physically there.” Kyoko Tominaga, Pfizer Medical, Japan “I think this is a great facility for colleagues. The potential benefits on an individual & business basis of being able to reach out to a bank of 100,000 people globally are immense.” Liam OCarroll, Pfizer Global Supply, Ireland “Like many, Im a big fan of the capabilities that our internal social media provides. Giving colleagues a virtual agora provides benefits that most cannot even fathom yet.” Daniel Morrissey, Consumer Healthcare, U.S. “I find the new social networking features an integral part of my day. The ability to leverage the knowledge of Pfizer colleagues across the globe has greatly improved my ability to support the Oncology Business Unit and my other clients.” Jason Abner, Business Technology, U.S.
  13. 13. Where We’re Going • Continued build-out of Super Site Platform, albeit slower growth • Virtual environment campus extension • Continued growth of MyWorld • Formalizing processes for repurposing PfizerWorld content for external use • SharePoint 2010 Deployment
  14. 14. QUESTIONS?