You can’t ignore 40 million Facebook users in Indonesia
According to comScore, Foursquare is growing at 1,600% year on year
Credit card penetration is as low as 3%There’s no BPAYPayment presents the biggest challenge for eCommerce in Indonesia
In the past 10 months the travel category has grown by 41% fuelled by 71% growth in the Travel Information category.
With the exception of Yahoo! Travel and TripAdvisor, none of the top sites offer destination content
Trending now: #Indonesia, What does it mean for Travel?
Trending Now: #Indonesia<br />PRESENTED BY / GRAHAM HILLS<br />
Quick Macro View<br />Population: 245 million<br />50% aged under 29<br />Internet users: estimated 32-40 million<br />13 to 17% of population<br />Facebook users reported at 40 million!<br />Highest GDP in Southeast Asia (USD $540 billion)<br />2011 GDP Growth forecast at 6.5%<br />Indonesian Rupiah has strengthened 10% against USD in last 2 years<br />
Mobile access – fastest growth<br />Source: Yahoo! Net Index 2010<br />
Opportunities<br />Mobile access is growing and data is CHEAP!<br />For Indonesia think Blackberry, Nokia and over time, Android<br />Think engagement and research – killing time in the 2 hour commute<br />
It’s still a cash economy<br />Source: DailySocial.net<br />
Opportunity: Localise Payment<br />Don’t think Credit Cards and BPAY!<br />Think eWallets and pre-paid<br />The payment space is heating up<br />Multiple startups in the last couple of months<br />
Indonesians now travelling overseas<br />International hotel searches on Wego: up 45% YoY<br />Increased air access<br />It’s not just Jakarta & Denpasar any more<br />Air Asia servicing 13 airports in Indonesia<br />Exit Tax (2.5million RP) abolished in 2011<br />
Opportunities for Australia<br />New Visa Requirements<br />Bona fide applicants who fulfil visa requirements are given multiple entry visa to Australia with validity of up to 5 years. <br />Source: Tourism Australia<br />
Thankyou!<br />PRESENTED BY / GRAHAM HILLS<br />Email: firstname.lastname@example.org<br />Twitter: @grahamhills<br />
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