Trending now: #Indonesia, What does it mean for Travel?

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  • You can’t ignore 40 million Facebook users in Indonesia
  • According to comScore, Foursquare is growing at 1,600% year on year
  • Credit card penetration is as low as 3%There’s no BPAYPayment presents the biggest challenge for eCommerce in Indonesia
  • In the past 10 months the travel category has grown by 41% fuelled by 71% growth in the Travel Information category.
  • With the exception of Yahoo! Travel and TripAdvisor, none of the top sites offer destination content

Transcript

  • 1. Trending Now: #Indonesia
    PRESENTED BY / GRAHAM HILLS
  • 2. Quick Macro View
    Population: 245 million
    50% aged under 29
    Internet users: estimated 32-40 million
    13 to 17% of population
    Facebook users reported at 40 million!
    Highest GDP in Southeast Asia (USD $540 billion)
    2011 GDP Growth forecast at 6.5%
    Indonesian Rupiah has strengthened 10% against USD in last 2 years
  • 3. Mobile internet growth
  • 4. Mobile access – fastest growth
    Source: Yahoo! Net Index 2010
  • 5. Opportunities
    Mobile access is growing and data is CHEAP!
    For Indonesia think Blackberry, Nokia and over time, Android
    Think engagement and research – killing time in the 2 hour commute
  • 6. Social media & Location based Networks
  • 7. Facebook
  • 8. Communication channel shift
    Source: Yahoo! Net Index 2010
  • 9. Foursquare/Location
    Source: Oliver Edwards (Slideshare)
  • 10. Source: Oliver Edwards (Slideshare) and budiputra.com
  • 11. Opportunities
  • 12. Payment
  • 13. It’s still a cash economy
    Source: DailySocial.net
  • 14. Opportunity: Localise Payment
    Don’t think Credit Cards and BPAY!
    Think eWallets and pre-paid
    The payment space is heating up
    Multiple startups in the last couple of months
  • 15. Growing Demand for travel info
  • 16. Travel Category Growth
    Source: comScore April 2011
  • 17. Opportunity: Content
    Source: comScore April 2011
  • 18. Growing outbound market
  • 19. Indonesians now travelling overseas
    International hotel searches on Wego: up 45% YoY
    Increased air access
    It’s not just Jakarta & Denpasar any more
    Air Asia servicing 13 airports in Indonesia
    Exit Tax (2.5million RP) abolished in 2011
  • 20. Opportunities for Australia
    New Visa Requirements
    Bona fide applicants who fulfil visa requirements are given multiple entry visa to Australia with validity of up to 5 years.
    Source: Tourism Australia
  • 21. Thankyou!
    PRESENTED BY / GRAHAM HILLS
    Email: graham@wego.com
    Twitter: @grahamhills