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Trending Now: #Indonesia PRESENTED BY / GRAHAM HILLS
Quick Macro View Population: 245 million 50% aged under 29 Internet users: estimated 32-40 million 13 to 17% of population Facebook users reported at 40 million! Highest GDP in Southeast Asia (USD $540 billion) 2011 GDP Growth forecast at 6.5% Indonesian Rupiah has strengthened 10% against USD in last 2 years
Mobile internet growth
Mobile access – fastest growth Source: Yahoo! Net Index 2010
Opportunities Mobile access is growing and data is CHEAP! For Indonesia think Blackberry, Nokia and over time, Android Think engagement and research – killing time in the 2 hour commute
Social media & Location based Networks
Facebook
Communication channel shift Source: Yahoo! Net Index 2010
Foursquare/Location Source: Oliver Edwards (Slideshare)
Source: Oliver Edwards (Slideshare) and budiputra.com
Opportunities
Payment
It’s still a cash economy Source: DailySocial.net
Opportunity: Localise Payment Don’t think Credit Cards and BPAY! Think eWallets and pre-paid The payment space is heating up Multiple startups in the last couple of months
Growing Demand for travel info
Travel Category Growth Source: comScore April 2011
Opportunity: Content Source: comScore April 2011
Growing outbound market
Indonesians now travelling overseas International hotel searches on Wego: up 45% YoY Increased air access It’s not just Jakarta & Denpasar any more Air Asia servicing 13 airports in Indonesia Exit Tax (2.5million RP) abolished in 2011
Opportunities for Australia New Visa Requirements Bona fide applicants who fulfil visa requirements are given multiple entry visa to Australia with validity of up to 5 years.  Source: Tourism Australia
Thankyou! PRESENTED BY / GRAHAM HILLS Email: graham@wego.com Twitter: @grahamhills

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Trending now: #Indonesia, What does it mean for Travel?

Editor's Notes

  1. You can’t ignore 40 million Facebook users in Indonesia
  2. According to comScore, Foursquare is growing at 1,600% year on year
  3. Credit card penetration is as low as 3%There’s no BPAYPayment presents the biggest challenge for eCommerce in Indonesia
  4. In the past 10 months the travel category has grown by 41% fuelled by 71% growth in the Travel Information category.
  5. With the exception of Yahoo! Travel and TripAdvisor, none of the top sites offer destination content