How to Implement SEO Basics for your Website

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How to Implement SEO Basics
for your Website

How to Implement SEO Basics for your Website
© Globalization Partners International. All rights reserved.http://blog.globalizationpartners.com/ 2
A well-planned search engine
optimization (SEO) strategy is the
most effective way of making your
website successful and visible to
search engines.
According to David Booth, to create a successful SEO
strategy for your website, implement factors including:
keyword research, content optimization, technical
SEO, content strategy and link building strategy.

All of these factors work
together to increase your
search visibility and user
experience. In these slides
I have outlined tips and
steps for successfully
implementing a successful
SEO strategy.

1- Keyword Research
Keywords are words or phrases
typed into a search box, the
search engine will then deliver the
most relevant results for queries
based on the content available on
the internet. Do keyword research
to analyze what types of words
and phrases are searched the most and optimize your pages
and content to be in the search results for those terms.

How to do keyword research?
• Make a list of keywords and phrases that you think are important to
rank for in the SERPs.
• Use Google Keyword Planner tool to expand your list and to see the
search volume.
• Use Moz Keyword Difficulty tool to get competitive keyword analysis
metrics.
• Choose keywords and phrases that have high search volume with low
competition to get easily ranked.
• Assign keywords to specific website pages and create relevant
content.
• Evaluate keywords to see if they are driving conversion action and
business objectives, readjust your keyword list if any are not
effective.

2- Content Optimization
Content optimization is the process of
enhancing the quality and relevancy of
your website's content to be indexed.
Content types can include: website text,
images, videos and audio clips. Aim to create
engaging, informative and relevant content for
your customers.

How to optimize content
• Optimize the URL by using the keyword phrase you're
targeting in the URL slug.
• Optimize Meta title tag with the target keyword phrase and
company name.
• Write a Meta description.
• Write a clear H1 header tag to give the reader an idea of
what the content is about.
• Use related keywords in the content.
• Optimize the image tag and alt text with targeted keyword
phrases.
• Optimize the non-text components by surrounding the non-
text elements with text that describes it.

• Analyze content quality by using On-Page Grader Tool to make sure
that is optimized in the correct way.
• Get User-Generated Content on your website, good examples of
(UGC) are blog comments and forums.

3- Content Optimization (Technical SEO)
The technical aspects of your website that need to be optimized may
include page load time, page errors, and sitemaps.
How to optimize technical factors
• Create XML sitemap by visiting sitemaps.org and submit it directly to
the search engines.
• Start working with canonical URLs, redirects, and Schema.org
microformat.
• Work with server side factors to make sure your pages are fast and
reliable.
• Google Webmaster tools can help you in finding and fixing errors that
may exist from a technical SEO perspective.

4- Content Strategy
Content strategies have three parts: planning, creating and managing.
How to create a content strategy
• Plan: Before you begin writing content, define your target audience in
order to understand their needs, know what's important to them and
where they are active online, this will help you deliver the content
they need.
• Create: Creating content is not about quantity, is about quality. Write
content that answers the common questions that your customers are
asking.
• Manage: Once your content has been created, manage and maintain
it. Encourage your team members to write, edit, post, share and
maintain content quickly and efficiently, helping with workflow and
inspiring a more collaborative environment.

An Editorial Calendar can help you map out your content and organize it in
professional way, here's an example of an editorial calendar:

5- Link Building Strategy
Links are an important piece of SEO.
Search engines crawl all the
pages on the internet, and
they find links pointing to
other pages. So to have quality links pointing to your
website from other websites increase your website's
authority to boost search engine visibility.

Summary
All of the steps outlined in this blog are effective ways of
optimizing your website and the content you create. But,
don't make the mistake of assuming that one SEO strategy
is universal for all of your target audiences. If you are
targeting a global audience make sure that your keywords,
content, images, URLs, Meta descriptions, etc. are
localized for the appropriate locales. Literal translation of
keywords and content is not an effective
strategy. Research your audience and understand which
keywords, URLs and content will be most effective.

The Benefits of Global SEO Services
By addressing these top factors in multilingual search engine marketing, over
time you will achieve measureable success in attracting visitors to your site
and converting them to customers. With the world as your market, you want
to ensure that your website content is attracting all potential customers in the
language they can best understand.
You may gain further insight into Global SEO and related topics by reviewing
blogs written by GPI:
• 10 Tips for Website Localization
• Social Media Localization
• Keywords Translation and Keywords Localization
• Top Tips for Successful Multilingual SEO
• Best Practices for International PPC Campaigns

Further Resources on SEO and SEM:
GPI's SEO and localization team will conduct your multilingual keyword
analysis, ranging from terminology accuracy equivalents to keyword density
factor evaluation and competition analysis. GPI also offers Global Search
Engine Marketing Services and many other Translation Services.
Please feel free to contact GPI at info@globalizationpartners.com with any
questions about our translation services. Also let us know if you have any
interesting blog topics you would like us to cover in future blogs. You may
also request a complimentary Translation Quote for your projects as well.

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How to Implement SEO Basics for your Website

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