1. 4 HUGE CONTENT MARKETING MISTAKES 2. HI, I’M GIUSEPPE FRATONI. 3. HI, I’M GIUSEPPE FRATONI. I’M A DIGITAL MARKETER AND BUSINESS COACH. 4. THIS IS A SUMMARY OF A GUEST POST I’VE WRITTEN FOR 5. AWARD-WINNING BLOG {GROW} 6. YOU CAN READ IT HERE 7. YOU CAN READ IT HERE (IT’S A LINK, CLICK IT!) 8. WHEN YOU PLAN YOUR CONTENT MARKETING STRATEGY 9. MAKE SURE TO AVOID THESE 4 MISTAKES 10. MISTAKE #1 11. NOT BEING CONSISTENT 12. CONTENT MARKETING SUCCESS TAKES TIME 13. MISTAKE #2 14. NOT HAVING A REPURPOSING STRATEGY 15. WITH MINIMUM EFFORT YOU CAN USE THE SAME CONTENT ON MANY PLATFORMS 16. MISTAKE #3 17. FOCUSING ON YOURSELF 18. DON’T TRY TO LOOK SMARTER THAN YOUR AUDIENCE 19. MISTAKE #4 20. BEING A BROADCASTER 21. START A CONVERSATION WITH YOUR AUDIENCE INSTEAD 22. GO READ THE POST NOW! http://www.businessesgrow.com/2015/10/28/content-marketing-failure/ 23. AND CONNECT WITH ME ONLINE Website: gpfratoni.com Twitter: @gpfratoni LinkedIn: linkedin.com/in/gpfratoni