B2B BuyersForrester Survey: Social Technographics of B2B buyers
Forrester Survey: Social Technographics of B2B buyers
B2B SocialObjectives Functional Alignment Success metrics •Customer insightLISTENING Research •Improved segmentation •Reduced pain; alignment of offering with need •Changes in reach, impressions, brand awarenessTALKING Marketing, education •Increased share of voice •Higher quality of responses to offers •Increased velocity of messages in marketENERGIZING Sales •Increased recommendation, promotion, advocacy •Higher trust, brand trust perception •Faster deployments at new customersSPREADING Professional services •Existing customers create new business capacity •Reduced support costs Customer service, •Higher customer satisfactionSUPPORTING technical support •Less churn Development, Product •Deliver products faster to marketEMBRACING Marketing •Increased loyalty, increased advocacy Forrester Survey: Social Technographics of B2B buyers
“Its a little more personal. More back-and-forth discussions, and its lessformal. And it gives immediacy tointeractions.” Frank Eliason, @comcastcares
Use hashtags. Use general ones rather than onlyones with your brand.Be proactive. Add people who tweet about yourtopic.Never AUTO DM. Never send out Mafia Wartweets with your account.Be genuine, be personal.
Get started todaySmall steps at a time. Measure, learn, do moreKeep it personalUse the power of real timeTie it to business goals