As content and services are delivered to customers in more locations, on more devices, users are expecting information to be more tailored to their context and more relevant not to just "What" they are looking for, but "Where". Microsoft's Alex Daley hosts this session exploring ways to reach customers with location relevant information, building richer experiences that make your site or application more "sticky" and fulfilling for users. Alex covers using Microsoft's Virtual Earth development technologies to build applications from store locators to location-based social networking to customized vertical search experiences.

1. Building Location-Centric Services With Virtual Earth Alex Daley Technical Evangelist Virtual Earth, MapPoint Microsoft Corporation BTB013

8. Virtual Earth Spatial Services Virtual Earth platform Visualization Spatial Services Data Management Reporting Your Application SOAP Call Directly to Service

9. Mobile Local Search; SOAP API Smart Client Location services in client applications

10. Virtual Earth Visualization Virtual Earth platform Visualization Spatial Services Data Management Reporting Your Application Virtual Earth Map Control SOAP Call Directly to Service JScript Calls made by control

12. Virtual Earth The Map Control

13. Real Estate Search; Building With The Map Control Production, browser-based VE application for property search

16. © 2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.