Building Location-Centric Services With Virtual Earth Alex Daley Technical Evangelist Virtual Earth, MapPoint Microsoft Corporation BTB013

The Buzz Around Location Location is a core part of the web experience Your friend's, colleagues locations – From IM buddies to fleet tracking, find who you need Business Listings, Classifieds – Where do I get what I need? What is new around me? Real Estate, Travel – Booking a trip or shopping for a home when you can explore the destination like you were there…

Location is a core part of the web experience

Your friend's, colleagues locations – From IM buddies to fleet tracking, find who you need

Business Listings, Classifieds – Where do I get what I need? What is new around me?

Real Estate, Travel – Booking a trip or shopping for a home when you can explore the destination like you were there…

Why Location In Your App? Use it better to connect with customers Relevance by proximity let’s users get to information faster and understand better Provide Easy, Intuitive Experiences Maps are a familiar way to visualize data; Imagery brings maps into context

Use it better to connect with customers

Relevance by proximity let’s users get to information faster and understand better

Provide Easy, Intuitive Experiences

Maps are a familiar way to visualize data;

Imagery brings maps into context

Virtual Earth Vision “ Global Access to Local Knowledge” Immersive, real-world framework - a full virtual representation of Earth Enrich other communication and community experiences Commercial mapping/local search Local online advertising/promotion

“ Global Access to Local Knowledge”

Immersive, real-world framework - a full virtual representation of Earth

Enrich other communication and community experiences

Commercial mapping/local search

Local online advertising/promotion

Core Components Making an application location-aware Geo-ready data: addresses  latitude and longitude Proximity Search – Finding in space, not just text Visualization - Maps, imagery, overlays Can enhance with Routing, Real-time Location, etc…

Geo-ready data: addresses  latitude and longitude

Proximity Search – Finding in space, not just text

Visualization - Maps, imagery, overlays

Can enhance with Routing, Real-time Location, etc…

Virtual Earth Location Services Visualization components from desktop to mobile Spatial: Geocoding, Routing, Proximity Search Data: Hosting, pre-processing to be location ready Enterprise Tools: Reporting, BI Integration Virtual Earth platform Visualization Spatial Services Data Management Reporting

Visualization components from desktop to mobile

Spatial: Geocoding, Routing, Proximity Search

Data: Hosting, pre-processing to be location ready

Enterprise Tools: Reporting, BI Integration

Virtual Earth Spatial Services Proximity and Geo-coding Find, Find Address Find Nearby Find in Polygon Find Along Route Etc… Virtual Earth platform Visualization Spatial Services Data Management Reporting

Proximity and Geo-coding

Find, Find Address

Find Nearby

Find in Polygon

Find Along Route

Etc…

Virtual Earth Spatial Services Virtual Earth platform Visualization Spatial Services Data Management Reporting Your Application SOAP Call Directly to Service

Mobile Local Search; SOAP API Smart Client Location services in client applications

Virtual Earth Visualization Virtual Earth platform Visualization Spatial Services Data Management Reporting Your Application Virtual Earth Map Control SOAP Call Directly to Service JScript Calls made by control

Virtual Earth The Map Control Browser based component to integrate with your existing apps Rich mapping, imagery experience with minimal coding required Easily binds to your data and integrates with your apps

Browser based component to integrate with your existing apps

Rich mapping, imagery experience with minimal coding required

Easily binds to your data and integrates with your apps

Virtual Earth The Map Control

Real Estate Search; Building With The Map Control Production, browser-based VE application for property search

How To Get Started http:// msdn.microsoft.com/mappoint / http:// www.viavirtualearth.com / Use models Free non-commercial Commercial transactional

http:// msdn.microsoft.com/mappoint /

http:// www.viavirtualearth.com /

Use models

Free non-commercial

Commercial transactional

More Virtual Earth Designing a Better User Experience with AJAX and “Atlas” - Brad Abrams, Rick Spencer See the recording if you missed it MIX Chat – I’ll be there E-mail me: [email_address]

Designing a Better User Experience with AJAX and “Atlas” - Brad Abrams, Rick Spencer

See the recording if you missed it

MIX Chat – I’ll be there

E-mail me: [email_address]

© 2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.