Meet the Volkswagens Campaign

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Whitney González

A presentation I did for my Public Relations Applications class on the "Meet the Volkswagens" ad campaign

Automotive

http://www.youtube.com/watch?v=JXK63kvUi6U http://www.youtube.com/watch?v=PHhWO1uU5Vo

Meet the Volkswagens Campaign Developed by Crispin Porter Bogusky Also developed the “Laptop Hunting” commercials for Microsoft and Old Navy talking mannequins. Meet the Volkswagens was launched to: ,[object Object]

To compete with hybrid vehicles such as the Toyota Prius and Honda Insight,[object Object]

Not only an icon, but also the spokesperson

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