1. Ecommerce Critical Success Factors Site Design and Maintenance Product Catalog Management Merchandising Site Search Shopping Cart and Checkout Payment, Shipping and Taxes Order Lifecycle & Inventory Mgmt. (Purchasing, Quotes, Fulfillment, Delivery, Returns) Reporting & Store Administration SEO & SEM Search Engine Optimization & Marketing CRM (Customer Relationship Mgmt.) Targeted 1:1 Email Marketing Transactional E-mails Personalization Social and Mobile Web Analytics Site Optimization – A/B Testing International Markets and Customers Performance Reliability and Availability Security and Compliance