7. Round up transactions
User-speciο¬c plans
Estimate loan duration
All of your loans, one place.
A mobile application that gives users
the tools they need:
9. β’β―We round your transactions up
to the nearest dollar amount
β’β―At the end of the month, we
apply the accrued amount to
your student loan principle
β’β―Users can decide on auto, or
manual round ups
Round it Up.
10. β’β―Tell us what you want, and
select the plan that is right for
you
β’β―We track everything in one
place and give you the data that
matters
Your Plan, Your
Way
11. β’β―Visualize your repayment
duration and make it happen
β’β―The estimator shows users
their exact duration based on
their average monthly
contributions
Make it Happen
12. β’β―Never log on to a student loan
website again
β’β―We track everything in one
place and give you the data that
matters
All of Your Loans,
One Place.
14. Lead Generations: non-
invasive, user speciο¬c
Free to download: small
fee per month
$1
Per user, per month
+
Avg per user, per year
$20
350K X $32 = $11.2M
Users
Per User Annually Revenue by year 2018
15. Market Adoption
Partnerships
Partner with major retailers and merchants that already oο¬er cash back
percentages applicable to student loan repayment
University Collaboration
Connect with universities and obtain alumni email registries and work with
alumni associations aimed at student repayment
Corporate Alliance
Work with corporations whose employees have student loans, who oο¬er
special programs and rewards geared towards student loan repayment
16. Competition
β’β―Desktop based, no mobile app
β’β―No flexibility: userβs can pay loans as they would through loan
provider; i.e. Sallie Mae.
β’β―Little incentive to switch from loan provider
Loan Hero
Β
Mint
Β
β’β―Swiss Army Knife of personal finance: not focused solely on student
loans
β’β―Lack of tools focused specifically on student loan repayment
β’β―Little value added as opposed to paying through loan provider
17. Competitive Advantage
Incentive
Round up transactions,
loan aggregation and
payment functionality
provide the incentive to
switch.
First to Mobile
Payd is the ο¬rst third party
mobile application aimed
explicitly at student loan
repayment.
Ease of Use
Signing up is easy, within
seconds, users can set their
goals, estimate their duration
and begin making payments.
Brand
Our design and branding,
strategically distinctive from
loan providers, adds appeal
and attractiveness to the user
experience.
Domain
Since we are the customer,
we have domain expertise.
We know what our users
want and like in a way that
the competition does not.
Distribution
Because we are purely
mobile, targeting users via
mobile advertising, makes
downloading our app as
simple as clicking a button.
